Santa ifigenia
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Santa ifigenia

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    Santa ifigenia Santa ifigenia Presentation Transcript

    • COUNTRY REPORT Digital TV Shopping in São Paulo, Brazil Santa Ifigenia in São Paulo • Hundreds of electronics shops in one part of town • Small shops that sell a little bit of everything • Little specialization • Standard products such as 1.5- meter dishes and ISDB-T receivers can be found at many shops ■ This is the Santa Ifigenia church. The street is named after the church and it is on this street that all the shops that sell electronics such as satellite dishes and digital TV receivers can be found. Hundreds of these shops are spread out along the Santa Ifigenia street and the surrounding side streets. This section even has its own web site: www.portaldasantaifigenia.com.br TELE-satellite Magazine Business Voucher www.TELE-satellite.info/12/03/santa-ifigenia Direct Contact to Sales Manager162 TELE-satellite International — The World‘s Largest Digital TV Trade Magazine — 02-03/2012 — www.TELE-satellite.com www.TELE-satellite.com — 02-03/2012 — TELE-satellite International — The World‘s Largest Digital TV Trade Magazine 163
    • COUNTRY REPORT Digital TV Shopping in São Paulo, BrazilA Common Placefor Digital Friends: ë São PauloThe ElectronicsShopping Paradisein São Paulo 1. There’s no doubt: the dishes on the roof of this store in the Santa Ifigenia district show that satellite antennas are being sold here. It’s one of the branch offices of the C.S.I. electronics chain. 1164 TELE-satellite International — The World‘s Largest Digital TV Trade Magazine — 02-03/2012 — www.TELE-satellite.com
    • In São Paulo’s old city you’ll find the station, you’re standing in front of a company was founded ten years ago.”Santa Ifigenia church. The street on church. It’s actually the São Bento In addition to security systems suchwhich the church is located has the church (Basilica Nossa Senhora da As- as wireless cameras, C.S.I. also sellssame name and it is here that you’ll suncao). satellite dishes. It’s not hard to spotfind one electronics shop after another. Once you cross over the Santa Efige- all the dishes on the roof of the store.For many blocks there are small and nia viaduct you’ll end up face to face “We sell 12-15 of these 1.5-meter C-then even smaller shops sometimes with the Santa Ifigenia church. The band antennas each month”, explainswith their own storefronts and other electronics shops start to the left. Since Rogerio Teixeira as he points out thetimes it’s just a small stand in one of the switchover to digital terrestrial TV packaged segments. The company hasthe many shopping malls. The inhabit- in Brazil is the talk of the town, many of nine employees and ISDB-T receiversants of São Paulo, a.k.a. the Paulistas, these shops sell ISDB-T receivers. are also sold here: “We sell from 50can find here any electronic gadget that Rogerio Teixeira is one of the sales- to 80 of these receivers every monththey could possibly think of. man for the “Central Santa Ifigenia” depending on demand”, we found out. It’s easy to get to this electronics chain of stores. Is it just a coincidence The company can also be found in theshopping mile: you simply take the that the abbreviation for this chain Internet at www.antenas.com.br. The“blue” Metro, Linha 1 Azul, to the São turns out to be C.S.I.? “We have five company CenterSat has slightly higherBento station. As soon as you exit the stores in this area”, he tells us, “The digital TV technology sales. Luiz ex- 2. Rogerio Teixeira sells this 1.50-meter segmented antenna for the C-band. 50-60 of this kind of dish are sold by his C.S.I. shop each month. 2166 TELE-satellite International — The World‘s Largest Digital TV Trade Magazine — 02-03/2012 — www.TELE-satellite.com
    • plains to us that this company has been stuffed together in the Santa Ifigenia. ing the right shop. They all sell every- in existence for 12 years and employs If you add up all the shops, you end up thing and none of them sell anything 12 people: “We sell roughly 70 of these with a large quantity of products. As is special. Santa Ifigenia would approve. 1.5-meter dishes each month as well as typically the case with smaller shops, 200 ISDB-T receivers.” This company the owners try to sell everything with- ■ Even at CenterSat the satellite can also be found in the Internet at out specializing in anything particular. dishes show that digital technology is sold here. www.jjjdigital.com.br. If you’re looking for a specific compo- Several hundred of these shops are nent, you might have a hard time find-168 TELE-satellite International — The World‘s Largest Digital TV Trade Magazine — 02-03/2012 — www.TELE-satellite.com
    • ■ Luiz is a salesman at CenterSat and is happy that his shop sells about 70 satellite antennas every month.170 TELE-satellite International — The World‘s Largest Digital TV Trade Magazine — 02-03/2012 — www.TELE-satellite.com www.TELE-satellite.com — 02-03/2012 — TELE-satellite International — The World‘s Largest Digital TV Trade Magazine 171