Changhong
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  • 1. ■ 196 197TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 09-10/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 09-10/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志 • Changhong organises quick relief for those affected by earthquake • shipment of relief supplies and complete satellite reception systems • company training centre made available for school students • satellite television is ideal for gathering information when ground infrastructure is destroyed Changhong Helping Earthquake Employees gather in front of the Changhong headquarters in Mianyang (Sichuan province) to make relief goods and satellite equipment ready for dispatch to those affected by the earthquake in April 2013. Victims with Satellite Television COMPANY REPORT Emergency Relief
  • 2. ■ ëMianyang, Sichuan 198 199TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 09-10/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 09-10/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志 Changhong staff have decided to immediately offer help to the victims of the Sichuan earthquakes. Satellite Television Providing Information for Earthquake Victims Picture this: A devastating earthquake has not only taken the lives of countless people, but has also destroyed much of the existing infrastructure. All commu- nication channels relying on cables are dead, and power outages are the rule rather than the exception. Yet, this is a time when those affected are in need for information and coordination – how should they deal with the situation, and where can they turn to for help? Those scenes may sound like straight out of a disaster movie, but this is exact- ly what happened twice in recent years to residents of the Sichuan region in China. The first terrible quake occurred on 12 May 2008, had a magnitude of 10, and caused more than 20,000 deaths near the city of Wen Chuan. A similarly catastrophic earthquake happened only very recently, on 20 April 2013 in the city of Ya An, which is also located in the province of Sichuan. In both cases Changhong offered help and assistance immediately. The com- pany is one of the largest manufactur- ers of TV panels and satellite receivers and provided complete satellite sets to those that were hit hardest. But Chang- hong did not stop there. According to a company spokesperson “Changhong organised an immediate response team right on the night of the big earthquake in 2008. The group set off to the city of Bei Chuan right away, a place that was almost entirely destroyed. Food, wa- ter and tents were supplied by Chang- hong.” Almost all schools in the area were destroyed as well, which is why Changhong converted its own training centre into a makeshift school, so that kids were able to continue their school education in the weeks and months that followed. “Changhong supplied clothing and food to school students and even organised teachers until regular schools were able to open again,” according to the company spokesperson. When history repeated itself with a second devastating earthquake in 2013, Changhong did not hesitate for a mo- ment to offer its help and assistance once again. In addition to humanitarian aid, the company also provided satel- lite equipment. “We shipped satellite receivers and satellite dishes to the af- fected region, as well as TV sets, bat- teries and sources of light. This way people in need were able to watch the news on satellite channels to find out what’s going on around them.” It is extreme situations like the two Sichuan earthquakes that lend living proof to the importance of satellite communication. Fixed-line infrastruc- ture was destroyed or at least out of work, while those affected could still turn to their satellite re- ception systems to watch the news and – more im- portantly – find out about help and relief available to them from various organisations and ini- tiatives. Changhong offered valuable relief to people in need and demonstrated yet again that satel- lite technology, in particular, has count- less benefits that are all too frequently swept under the car- pet. COMPANY REPORT Emergency Relief
  • 3. 1 2 3 4 200 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 09-10/2013 — www.TELE-audiovision.com 1. Two of the satellite systems donated by Changhong – complete with dish and TV receiver. 2. Satellite cases are prepared for transportation to the disaster zone. 3. On site at the disaster zone: A Changhong employee connects the mobile satellite reception system. Victims are glued to the television to watch the latest news that is broadcast on satellite channels. 4. One of the satellite reception systems was installed in this village. Here too, residents affected by the earthquake watch the news carried on satellite channels to find out more about the overall situation in the area and about help and relief that is on its way.