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Smart Document Transcript

  • 1. COMPANY REPORT Receiver Manufacturer Smart ‫ " ﻓﻰ‬Smart " ‫ﻛﻦ‬ ‫ﻏﺎﺑﺔ ﺃﻟﻤﺎﻧﻴﺎ ﺍﻟﺴﻮﺩﺍء‬ ‫ﻋﻨﺪﻣﺎ ﺗﻤﺴﻚ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺔ ﺗﻴﻠﻰ ﺳﺘﻼﻳﺖ ﻓﻰ‬ ‫ ﺗﻜﻮﻥ ﻗﺪ ﻣﻀﻰ‬Smart Electronic ‫ﻳﺪﻙ ﻓﺎﻥ ﺷﺮﻛﺔ‬ ‫ﻋﻠﻰ ﺇﻧﺸﺎﺋﻬﺎ ﺍﻗﻞ ﻣﻦ ﻋﺎﻡ ، ﻭ ﻫﻲ ﺑﻞ ﺍﺷﻚ ﺷﺮﻛﺔ‬ ‫ﺷﺎﺑﺔ ﻭ ﻟﻜﻦ ﻟﺪﻳﻬﺎ ﻣﺼﻨﻌﻬﺎ ﺍﻟﺨﺎﺹ ﻭ ﻗﻨﻮﺍﺕ ﺗﺴﻮﻳﻖ‬ ‫ﺧﺎﺹ ﺑﻬﺎ ، ﻓﻜﻴﻒ ﺑﺪﺃ ﺗﻄﻮﻳﺮ ﺍﻟﻌﻤﻞ ﺑﻬﺬﻩ ﺍﻟﺴﺮﻋﺔ‬ ‫؟ ﻫﺬﺍ ﻣﺎ ﻧﺮﻳﺪ ﻣﻌﺮﻓﺘﻪ ﺗﻤﺎﻣﺎ ﻭ ﻟﻬﺬﺍ ﻗﻤﻨﺎ ﺑﺮﺣﻠﺔ ﺇﻟﻰ‬ ‫ﺍﻟﺠﺎﻧﺐ ﺍﻟﺠﻨﻮﺑﻲ ﺍﻟﻐﺮﺑﻲ ﻣﻦ ﺃﻟﻤﺎﻧﻴﺎ ، ﻭ ﻫﻲ ﻣﻮﻃﻦ‬ ‫ﻭﻗﻮﺍﻕ ﺍﻟﺴﺎﻋﺔ ﻓﻰ ﺍﻟﻐﺎﺑﺔ ﺍﻟﺴﻮﺩﺍء ﺍﻟﻤﺸﻬﻮﺭ ﻋﺎﻟﻤﻴﺎ‬ . ‫ﺑﺎﻟﺪﻗﺔ ﻭ ﺍﻟﺼﻨﺎﻋﺔ ﺍﻟﻴﺪﻭﻳﺔ ﺍﻟﻔﻨﻴﺔ‬ ■ ‫ ﺍﻟﺴﻴﺪ‬Smart ‫ﻣﺪﺭﻳﻦ ﺷﺮﻛﺔ‬ ‫ ﻋﻠﻰ ﺍﻟﻴﺴﺎﺭ ﻭ‬Peter Löble Christoph Hoefler ‫ﺍﻟﺴﻴﺪ‬ ‫ﻋﻠﻰ ﺍﻟﻴﻤﻴﻦ ﻋﻠﻰ ﺳﻄﺢ ﻣﺒﻨﻰ‬ ‫ﺍﻟﺸﺮﻛﺔ ﺍﻹﺩﺍﺭﻱ ، ﻭ ﻟﻘﺪ ﻛﺎﻥ ﺍﻟﺴﻴﺪ‬ ‫ ﻳﻌﻤﻞ‬Christoph Hoefler ‫ﻓﻰ ﻣﺠﺎﻝ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﺳﺘﻘﺒﺎﻝ‬ 1988 ‫ﺍﻷﻗﻤﺎﺭ ﺍﻟﺼﻨﺎﻋﻴﺔ ﻣﻨﺬ ﻋﺎﻡ‬ ‫ﻭ ﺑﺪﺃ ﻛﻔﻨﻰ ﻷﺟﻬﺰﺓ ﺍﻟﺘﻠﻴﻔﺰﻳﻮﻥ ﻭ‬ ‫ﺍﻟﺮﺍﺩﻳﻮ ﻭ ﺍﻧﺘﻘﻞ ﺇﻟﻲ ﻗﺴﻢ ﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﻓﻰ ﻣﺘﺠﺮ ﻣﺘﺨﺼﺺ ﻟﻺﻟﻜﺘﺮﻭﻧﻴﺎﺕ‬ ‫ ، ﻭ‬Nokia ‫ﻛﻤﺪﻳﺮ ﻣﻮﻗﻊ ﻷﺟﻬﺰﺓ‬ ‫ﻓﻰ ﻋﺎﻡ 5002 ﺍﺻﺒﺢ ﻣﺪﻳﺮ ﻣﺒﻴﻌﺎﺕ‬ ‫ ﻭ ﻋﻨﺪﻣﺎ ﺳﺲ ﺷﺮﻛﺔ‬Wela ‫ﺷﺮﻛﺔ‬ ‫ ﺍﺻﺒﺢ ﻋﻤﻠﺔ‬Smart Electronic Peter ‫ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ، ﺃﻣﺎ ﺍﻟﺴﻴﺪ‬ ‫ ﺍﻟﻤﺪﻳﺮ ﺍﻟﺜﺎﻧﻲ ﻟﻠﺸﺮﻛﺔ ﻛﺎﻥ‬Löble ‫ﻳﻌﻤﻞ ﻓﻰ ﻣﺠﺎﻝ ﺍﻟﺴﺘﻼﻳﺖ ﻣﻨﺬ ﻋﺎﻡ‬ ‫7991 ﻭ ﻗﺪ ﻋﻤﻞ ﺃﻳﻀﺎ ﻓﻰ ﻣﺘﺠﺮ‬ ‫ﻟﻺﻟﻜﺘﺮﻭﻧﻴﺎﺕ ﻭ ﺍﻧﻀﻢ ﺇﻟﻰ ﺷﺮﻛﺔ‬ ‫ ﻓﻰ ﻋﺎﻡ 1002 ﻛﻤﺪﻳﺮ ﺇﻧﺘﺎﺝ‬Wela ‫ﻭ ﻟﻘﺪ ﺗﻌﺮﻑ ﺍﻻﺛﻨﺎﻥ ﻋﻠﻰ ﺑﻌﻀﻬﻤﺎ‬ ‫ﻋﺎﻡ 7991 ﻭ ﻳﻌﺘﺒﺮﻭﻥ ﺃﻧﻔﺴﻬﻢ ﻓﺮﻳﻖ‬ ، ‫ﻋﻤﻞ ﺭﺍﺋﻊ‬ TELE-satelliteother languageswww.TELE-satellite.com/... Download this report in World from the Internet: Arabic ‫ﺍﻟﻌﺮﺑﻴﺔ‬ www.TELE-satellite.com/TELE-satellite-0901/ara/smart.pdf Indonesian Indonesia www.TELE-satellite.com/TELE-satellite-0901/bid/smart.pdf Bulgarian Български www.TELE-satellite.com/TELE-satellite-0901/bul/smart.pdf Czech Česky www.TELE-satellite.com/TELE-satellite-0901/ces/smart.pdf German Deutsch www.TELE-satellite.com/TELE-satellite-0901/deu/smart.pdf English English www.TELE-satellite.com/TELE-satellite-0901/eng/smart.pdf Spanish Español www.TELE-satellite.com/TELE-satellite-0901/esp/smart.pdf Farsi ‫ﻓﺎﺭﺳﻲ‬ www.TELE-satellite.com/TELE-satellite-0901/far/smart.pdf French Français www.TELE-satellite.com/TELE-satellite-0901/fra/smart.pdf Greek Ελληνικά www.TELE-satellite.com/TELE-satellite-0901/hel/smart.pdf Croatian Hrvatski www.TELE-satellite.com/TELE-satellite-0901/hrv/smart.pdf Italian Italiano www.TELE-satellite.com/TELE-satellite-0901/ita/smart.pdf Hungarian Magyar www.TELE-satellite.com/TELE-satellite-0901/mag/smart.pdf Mandarin 中文 www.TELE-satellite.com/TELE-satellite-0901/man/smart.pdf Dutch Nederlands www.TELE-satellite.com/TELE-satellite-0901/ned/smart.pdf Polish Polski www.TELE-satellite.com/TELE-satellite-0901/pol/smart.pdf Portuguese Português www.TELE-satellite.com/TELE-satellite-0901/por/smart.pdf Romanian Românesc www.TELE-satellite.com/TELE-satellite-0901/rom/smart.pdf Russian Русский www.TELE-satellite.com/TELE-satellite-0901/rus/smart.pdf Swedish Svenska www.TELE-satellite.com/TELE-satellite-0901/sve/smart.pdf Turkish Türkçe www.TELE-satellite.com/TELE-satellite-0901/tur/smart.pdf 70 TELE-satellite & Broadband — 12-01/2009 — www.TELE-satellite.com Available online starting from 28 November 2008
  • 2. ‫ﻧﺤﻦ ﻧﻌﺘﻘﺪ ﺃﻥ %54 ﻣﻦ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺳﻮﻑ ﺗﺬﻫﺐ‬ ‫ﻣﻠﻴﻮﻥ ﻳﻮﺭﻭ ﻋﻠﻰ ﺃﻥ ﻳﺰﺩﺍﺩ ﺑﻨﺴﺒﺔ %01 ﻓﻰ ﻋﺎﻡ‬ ‫ﻭ ﻳﺪﻳﺮ ﺍﻟﺸﺮﻛﺔ ﻛﻼ ﻣﻦ ﺍﻟﺴﻴﺪ ‪Christoph‬‬ ‫ِ‬ ‫ﺇﻟﻲ ﺃﻟﻤﺎﻧﻴﺎ ﻭ %51 ﺇﻟﻰ ﺃﻭﺭﻭﺑﺎ ﺍﻟﻐﺮﺑﻴﺔ ﻭ %52‬ ‫9002 " ﻭ ﻟﻘﺪ ﺗﻢ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺟﻤﻴﻊ ﺍﻟﻤﻮﻇﻔﻴﻦ‬ ‫‪ Hoefler‬ﻭ ﺍﻟﺴﻴﺪ ‪ Peter Lble‬ﻭ ﻗﺪ ﺃﻋﻄﻮﻧﺎ‬ ‫ﺇﻟﻰ ﺃﻭﺭﻭﺑﺎ ﺍﻟﺸﺮﻗﻴﺔ ﻭ ﺳﻮﻑ ﻳﺮﺗﻔﻊ ﻧﺼﻴﺐ ﺷﻤﺎﻝ‬ ‫ﻓﻰ ﺣﻘﻞ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻷﻗﻤﺎﺭ ﺍﻟﺼﻨﺎﻋﻴﺔ ﻣﻦ ﺷﺮﻛﺔ‬ ‫ﻓﻜﺮﺓ ﻣﺼﻐﺮﺓ ﻋﻦ ﻋﻤﻞ ﺍﻟﺸﺮﻛﺔ : ﻭﻟﺪﺕ ﺷﺮﻛﺔ‬ ‫ﺃﻓﺮﻳﻘﻴﺎ ﺇﻟﻰ %51 ، ﻭ ﻟﻘﺪ ﺷﺮﺡ ﻟﻨﺎ ﻟﻤﺎﺫﺍ ﻫﻮ ﻣﺘﻔﺎﺋﻞ‬ ‫‪ ، Wela Electronic‬ﻭ ﻳﻌﻤﻞ ﻋﺪﺩ 03 ﻣﻮﻇﻒ‬ ‫‪ Smart Electronic‬ﻣﻦ ﺧﻼﻝ ﺷﺮﻛﺔ ‪Wela‬‬ ‫ﻓﻰ ﺯﻳﺎﺩﺓ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺇﻟﻰ ﺷﻤﺎﻝ ﺃﻓﺮﻳﻘﻴﺎ : ﻣﻨﺬ ﺷﻬﻮﺭ‬ ‫ﻓﻰ ﻣﺠﺎﻝ ﺗﺼﻨﻴﻊ ﺃﺟﻬﺰﺓ ﺍﻟﺮﻳﺴﻴﻔﺮ ﺑﻴﻨﻤﺎ ﻳﻌﻤﻞ 51‬ ‫‪ Electronic‬ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻌﺮﻳﻘﺔ ﻓﻰ ﺑﺪﺍﻳﺔ ﻋﺎﻡ‬ ‫ﻗﻠﻴﻠﺔ ﻣﻀﺖ ﻗﻤﻨﺎ ﺑﻔﺘﺢ ﻓﺮﻉ ﻟﻨﺎ ﻓﻰ ﺷﻤﺎﻝ ﺃﻓﺮﻳﻘﻴﺎ‬ ‫ﻣﻮﻇﻒ ﺑﺎﻻﻋﺘﻨﺎء ﺑﺎﻟﻤﺒﻴﻌﺎﺕ ﻭ 01 ﻣﻮﻇﻔﻴﻦ ﻓﻰ‬ ‫8002 ، ﻭ ﻓﻰ ﻧﻔﺲ ﺍﻟﻮﻗﺖ ﺑﺤﻴﺚ ﺷﺮﻛﺔ ‪Smart‬‬ ‫ﻣﻤﺎ ﻳﺴﺎﻋﺪ ﻋﻠﻰ ﺇﻣﺪﺍﺩ ﻋﻤﻼﺋﻨﺎ ﻓﻰ ﻫﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ ﺑﻤﺎ‬ ‫ﺍﻹﺩﺍﺭﺓ ﻭ ﻳﻌﻤﻞ ﻋﺪﺩ ﺃﺭﺑﻌﺔ ﻣﻮﻇﻔﻴﻦ ﻓﻰ ﺍﻟﺘﺴﻮﻳﻖ ،‬ ‫ﻋﻦ ﻣﻮﻗﻊ ﺇﻧﺘﺎﺝ ﻛﺎﻣﻞ ﻟﺘﺠﻤﻴﻊ ﺃﺟﻬﺰﺓ ﺍﻟﺮﻳﺴﻴﻔﺮ ﻣﻦ‬ ‫ﻳﺮﻳﺪﻭﻧﻪ ﺑﺴﺮﻋﺔ ﻣﻤﺎ ﻳﻮﻓﺮ ﺍﻟﻮﻗﺖ .‬ ‫ﺇﻥ ﺷﺮﻛﺔ ‪ Smart‬ﻓﻰ ﻭﺿﻌﻴﺔ ﺍﻟﺘﻮﺳﻊ ﻭ ﻫﺬﺍ ﺃﻛﻴﺪ !‬ ‫ﻣﻜﻮﻧﺎﺕ ﻃﺮﻑ ﺛﺎﻟﺚ ، ﻣﻊ ﺍﻟﻌﻠﻢ ﺃﻥ ﺃﺟﻬﺰﺓ ﺍﻟﺮﻳﺴﻴﻔﺮ‬ ‫ﺗﻤﺜﻞ ﻗﻄﺎﻉ ﻭﺍﺣﺪ ﻓﻘﻂ ﻣﻦ ﺇﻧﺘﺎﺝ ﺍﻟﺸﺮﻛﺔ ﺣﻴﺚ ﺃﻧﻨﺎ‬ ‫ﻟﺪﻯ ﺷﺮﻛﺔ ﺗﺮﻛﻴﺰ ﻭﺍﺿﺢ ﻓﻰ ﺻﻨﺎﻋﺔ ﺃﺟﻬﺰﺓ‬ ‫ﺇﺫﺍِ ﻣﺎ ﻫﻮ ﻫﺪﻑ ﺍﻟﺘﻮﺳﻊ ؟ ﻭ ﻟﻘﺪ ﻟﺨﺺ ﻟﻨﺎ ﺍﻟﺴﻴﺪ‬ ‫ﻧﺰﻭﺩ ﻗﻄﻊ ﺧﻔﺾ ﺍﻟﺸﻮﺷﺮﺓ ﻭ ﺍﻟﻤﺤﻮﻻﺕ ﺍﻟﻤﺘﻌﺪﺩﺓ ﻭ‬ ‫ﺍﻟﺮﻳﺴﻴﻔﺮ ﻭ ﻫﺬﺍ ﻣﺎ ﺣﺪﺩﻩ ﺍﻟﻤﺪﻳﺮﻳﻦ ﻛﻨﻘﻄﺔ ﻗﻮﺓ‬ ‫‪ Peter Lble‬ﺳﻮﻕ ﺍﻟﺸﺮﻛﺔ ﻛﺎﻷﺗﻲ " %05 ﻣﻦ‬ ‫ﻣﻮﺍﺩ ﺍﻟﺘﺜﺒﻴﺖ ﻭ ﻫﺬﺍ ﻳﻌﻨﻰ ﺃﻧﻨﺎ ﻧﻮﻓﺮ ﺟﻤﻴﻊ ﺍﺣﺘﻴﺎﺟﺎﺕ‬ ‫ﻟﺸﺮﻛﺔ ‪ ، Smart‬ﻭ ﻗﺪ ﺃﺿﺎﻑ ﺍﻟﺴﻴﺪ ‪Christoph‬‬ ‫ﻣﺒﻴﻌﺎﺕ ﺍﻟﺸﺮﻛﺔ ﻓﻰ ﺃﻟﻤﺎﻧﻴﺎ ﻭ 02 % ﺗﺬﻫﺐ ﻟﻜﻞ ﻣﻦ‬ ‫ﺍﻟﻘﺎﺋﻤﻴﻦ ﻋﻠﻰ ﻋﻤﻠﻴﺔ ﺗﺮﻛﻴﺐِ ﺃﻧﻈﻤﺔ ﺍﻻﺳﺘﻘﺒﺎﻝ ، ﻫﺬﺍ‬ ‫‪ " Hoefler‬ﻳﻤﻜﻨﻨﺎ ﺍﻟﺘﻌﺎﻣﻞ ﺑﺴﺮﻋﺔ ﻣﻊ ﻣﺘﻄﻠﺒﺎﺕ‬ ‫ﺷﺮﻕ ﻭ ﻏﺮﺏ ﺃﻭﺭﻭﺑﺎ ﻭ %01 ﺇﻟﻰ ﺷﻤﺎﻝ ﺃﻓﺮﻳﻘﻴﺎ "‬ ‫ِ‬ ‫ﻣﺎ ﺷﺮﺣﻪ ﻻﻧﺎ ﺍﻟﺴﻴﺪ ‪ ، Peter Lble‬ﻭ ﻣﻦ ﺛﻢ‬ ‫ﺍﻟﻌﻤﻴﻞ ﺣﻴﺚ ﺃﻧﻨﺎ ﻧﻘﻮﻡ ﺑﺈﻧﺘﺎﺝ ﺃﺟﻬﺰﺓ ﺍﻟﺮﻳﺴﻴﻔﺮ‬ ‫ﻭ ﻓﻰ ﻋﺎﻡ 9002 ﻳﺘﻮﻗﻊ ﺍﻟﺴﻴﺪ ‪ Peter Lble‬ﺗﻐﻴﺮ‬ ‫ﺃﺿﺎﻑ ﺍﻟﺴﻴﺪ ‪ " Christoph Hoefler‬ﻧﺘﻮﻗﻊ‬ ‫ﺍﻟﺨﺎﺻﺔ ﺑﻨﺎ ﻫﻨﺎ ﻓﻰ ﻣﻨﻄﻘﺔ ﺍﻟﻐﺎﺑﺔ ﺍﻟﺴﻮﺩﺍء ﻭ ﻟﻬﺬﺍ‬ ‫ﻓﻰ ﺗﺮﻛﻴﺒﺔ ﺳﻮﻕ ﺍﻟﺸﺮﻛﺔ ﻣﻤﺎ ﻳﺰﻳﺪ ﻣﻦ ﺍﻟﺪﺧﻞ " ،‬ ‫ﺃﻥ ﻳﻜﻮﻥ ﻫﻨﺎﻙ ﺩﺧﻞ ﻟﻠﺸﺮﻛﺔ ﻓﻰ ﻋﺎﻣﻬﺎ ﺍﻷﻭﻝ 02‬ ‫ﻟﻴﺲ ﻟﺪﻳﻨﺎ ﻣﺴﺎﻓﺔ ﻃﻴ ﺮﺍﻥ ﻛﺒﻴﺮﺓ ﺑﻴﻦ ﻋﻤﻼﺋﻨﺎ ﻓﻰ‬ ‫ﺃﻭﺭﻭﺑﺎ ﻭ ﺷﻤﺎﻝ ﺃﻓﺮﻳﻘﻴﺎ ، ﻭ ﻗﺪ ﺃﺿﺎﻑ ﻟﻨﺎ ﺑﻌﺾ‬ ‫ﺍﻷﻣﺜﻠﺔ ، " ﻃﺒﻘﺎ ﻟﻠﻐﺔ ﺍﻟﻤﻄﻠﻮﺑﺔ ﻧﻘﻮﻡ ﺑﻮﺿﻊ ﻛﺘﻴﺐ‬ ‫ﺍﻟﺘﺸﻐﻴﻞ ﺍﻟﻤﻜﺘﻮﺏ ﺃﻭ ﺿﺒﻂ ﻟﻐﺔ ﺗﺸﻐﻴﻞ ﺍﻟﻘﻮﺍﺋﻢ "‬ ‫ﻭ ﺑﻌﺪ ﺫﻟﻚ ﺗﻌﻤﻞ ﺷﺮﻛﺔ ‪ Smart‬ﺑﻨﻈﺎﻡ " ﻭﺻﻞ ﻭ‬ ‫ﺷﺎﻫﺪ " ، ﺇﻥ ﺍﻟﻌﻤﻼء ﻳﺤﺘﺎﺟﻮﻥ ﻟﻠﺴﻌﺎﺩﺓ ﻣﻊ ﺃﺟﻬﺰﺓ‬ ‫ﺍﻟﺮﻳﺴﻴﻔﺮ ‪ Smart‬ﻣﻨﺬ ﺍﻟﺒﺪﺍﻳﺔ ، ﻭﻳﻤﻜﻦ ﺿﻤﺎﻥ ﻫﺬﺍ‬ ‫ﻋﻦ ﻃﺮﻳﻖ " ﺟﻮﺩﺓ ﺍﻻﺳﺘﺨﺪﺍﻡ ﺍﻟﻤﺼﻨﻮﻋﺔ ﻓﻰ ﺍﻟﻐﺎﺑﺔ‬ ‫ﺍﻟﺴﻮﺩﺍء " ﻭ ﻗﺪ ﺃﺷﺎﺭ ﺍﻟﺴﻴﺪ ‪Christoph Hoefler‬‬ ‫، ﺃﻥ ﻫﺬﺍ ﻫﻮ ﻣﺮﻛﺰ ﻭ ﻗﻠﺐ ﻓﻠﺴﻔﺔ ﺍﻟﺸﺮﻛﺔ .‬ ‫ِ‬ ‫ﻭ ﻳﻘﻮﻡ ﺍﻟﺴﻴﺪ ‪ Peter Lble‬ﺑﺰﻳﺎﺭﺓ ﻣﻜﺘﺐ‬ ‫ﺍﻟﻤﺒﻴﻌﺎﺕ ﻓﻰ ﺍﻟﻤﻐﺮﺏ ﻣﺮﺓ ﻛﻞ ﺷﻬﺮ ﻭ ﻗﺪ ﺃﺿﺎﻑ ﺃﻥ‬ ‫" ﺷﺮﻛﺔ ‪ Smart‬ﺗﻔﺘﺢ ﺃﻓﺮﻉ ﻣﺒﻴﻌﺎﺕ ﻟﻬﺎ ﻓﻰ ﺃﻭﺭﻭﺑﺎ‬ ‫ﻛﺸﻲء ﺃﺳﺎﺳﻲ ﻭ ﻟﻜﻦ ﺃﻳﻀﺎ ﻓﻰ ﻏﻴﺮ ﺍﻟﺪﻭﻝ ﺍﻷﻭﺭﻭﺑﻴﺔ‬ ‫، ﻭ ﺃﺿﺎﻑ ، ﻳﻤﻜﻨﻨﺎ ﺿﺒﻂ ﺃﺟﻬﺰﺓ ﺍﻟﺮﻳﺴﻴﻔﺮ ﻃﺒﻘﺎ‬ ‫ﻟﻼﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻤﺤﻠﻴﺔ ﻟﻜﻞ ﺑﻠﺪ ، ﻭ ﻋﻠﻰ ﺍﻟﺮﻏﻢ ﻣﻦ‬ ‫ﺃﻥ ﺷﺮﻛﺔ ‪ Smart‬ﻗﺪ ﻣﻀﻰ ﻋﻠﻰ ﻭﺟﻮﺩﻫﺎ ﺍﻗﻞ ﻣﻦ‬ ‫ﺳﻨﺔ ﻓﻬﻲ ﻓﻰ ﻃﺮﻳﻘﻬﺎ ﺇﻟﻰ ﺗﻄﻮﻳﺮ ﻣﻨﺘﺠﺎﺕ ﺟﺪﻳﺪﺓ‬ ‫، ﺑﻌﺾ ﻣﻨﻬﺎ ﺳﻮﻑ ﻳﻘﺪﻡ ﻋﻨﺔ ﺗﻘﺮﻳﺮ ﺍﺧﺘﺒﺎﺭ ﻓﻰ‬ ‫ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺔ ﺗﻴﻠﻰ ﺳﺘﻼﻳﺖ ، " ﻧﺤﻦ ﻧﻘﺪﻡ‬ ‫ﻭﺣﺪﺍﺕ ﺧﻔﺾ ﺷﻮﺷﺮﺓ ﺟﺪﻳﺪﺓ ﺑﻤﻘﺎﺳﺎﺕ ﺻﻐﻴﺮﺓ ﺟﺪﺍ‬ ‫ِ‬ ‫" ﻭ ﺃﺿﺎﻑ ﻛﻼ ﻣﻦ ﺍﻟﺴﻴﺪ ‪ Peter Lble‬ﻭ ﺍﻟﺴﻴﺪ‬ ‫‪ " ، Christoph Hoefler‬ﻫﺬﻩ ﺍﻟﻮﺣﺪﺍﺕ ﻣﻨﺘﺠﺔ‬ ‫ﺧﺼﻴﺼﺎ ﻟﻸﻃﺒﺎﻕ ﻣﺘﻌﺪﺩﺓ ﺍﻟﺘﻐﺬﻳﺔ " ﻭﻭﺍﺣﺪ ﻣﻦ ﺃﺣﺪ‬ ‫ﻧﻈﺮﺓ ﻋﻠﻰ ﻃﺎﺑﻖ ﺍﻹﻧﺘﺎﺝ ، ﻫﻨﺎ ﻳﻮﺟﺪ ﻣﺼﺪﺭ ﺍﻟﻤﻜﻮﻧﺎﺕ ﻟﻠﻜﺎﺑﻴﻨﺔ ﺍﻟﻤﺰﻭﺩﺓ ﺑﺘﻴﻮﻧﺮ ، ﻭ ﻗﺪ ﺃﻭﺿﺢ ﺍﻟﺴﻴﺪ " ﺑﻬﺬﻩ ﺍﻟﻄﺮﻳﻘﺔ ﻳﻤﻜﻨﻨﺎ ■‬ ‫ﺗﻐﻄﻴﺔ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻷﺳﻮﺍﻕ ﻃﺒﻘﺎ ﻟﻼﺣﺘﻴﺎﺟﺎﺕ ﻭ ﻫﻨﺎ ﻧﻀﻤﻦ ﺟﻮﺩﺓ ﺍﻟﻤﻨﺘﺠﺎﺕ ، ﻭ ﻳﺘﻢ ﺗﺼﻨﻴﻊ ﺛﻼﺛﺔ ﻣﻨﺘﺠﺎﺕ ﻣﺨﺘﻠﻔﺔ ﻫﻨﺎ ، ﺃﺟﻬﺰﺓ‬ ‫ﺍﻟﺮﻳﺴﻴﻔﺮ ‪ HD‬ﻣﻊ ﻣﺪﻣﺞ ﻣﻌﻪ ﻛﺎﻣﺔ ، ﺭﻳﺴﻴﻔﺮ ﻣﺰﻭﺝ ﺑﻤﻜﺎﻥ ﻹﺩﺧﺎﻝ ﺍﻟﻜﺎﻣﺎﺕ ، ﻣﻨﻔﺬ ‪ USB‬ﻭ ﺷﺎﺷﺔ ‪ ، VFD‬ﻭ ﻋﻨﺎﻙ ﻣﻮﺩﻳﻞ‬ ‫ﺑﻤﺰﺍﻳﺎ ﻣﺤﺪﻭﺩﺓ – ﻭ ﻗﺪ ﺗﻢ ﺇﺿﺎﻓﺔ ﺃﺟﻬﺰﺓ ﺭﻳﺴﻴﻔﺮ ﺣﺪﻳﺜﺎ ﺗﻌﻤﻞ ﺑﻠﻐﺔ ‪. LINUX‬‬ ‫‪72 TELE-satellite & Broadband — 12-01/2009 — www.TELE-satellite.com‬‬
  • 3. ‫ﺃﺿﺎﻑ ﺍﻟﺴﻴﺪ ‪ " Christoph Hoefler‬ﻛﻞ ﺃﺟﻬﺰﺓ‬ ‫ﺍﺑﺘﻜﺎ ﺭﺍﺗﻨﺎ ﻫﻲ ﻣﻌﺰﺯ ﻃﺎﻗﺔ ﺑﺎﺳﺘﻬﻼﻙ ﻣﻨﺨﻔﺾ ﺟﺪﺍ‬ ‫ﺍﻟﺮﻳﺴﻴﻔﺮ ﺍﻟﺨﺎﺻﺔ ﺑﻨﺎ ﻣﺰﻭﺩﺓ ﺑﻨﻈﺎﻡ ‪ " RAPS‬ﻭ‬ ‫ﺑﻤﻘﺪﺍﺭ 1 ﻭﺍﺕ ﻓﻘﻂ ﻓﻰ ﺣﺎﻟﺔ ﻭﺿﻊ ﺍﻻﻧﺘﻈﺎﺭ ، ﻭ‬ ‫ﻫﺬﺍ ﻳﻌﻨﻰ ﺃﻧﻬﺎ ﻣﺤﺪﺛﺔ ﺑﺎﺳﺘﻤ ﺮﺍﺭ ﺣﻴﺚ ﻳﺘﻢ ﺇﺿﺎﻓﺔ‬ ‫ﻛﻤﺎ ﻧﻬﺘﻢ ﺃﻳﻀﺎ ﺑﺎﻟﻤﺤﻮﻻﺕ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺃﺿﺎﻑ ﺍﻟﺴﻴﺪ‬ ‫ِ‬ ‫ﺍﻟﻘﻨﻮﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ ﺃﺗﻮﻣﺎﺗﻴﻜﻴﺎ ﺇﻟﻰ ﻗﺎﺋﻤﺔ ﺍﻟﻘﻨﻮﺍﺕ ، " ﺇﻥ‬ ‫‪ " Peter Lble‬ﺳﻮﻑ ﻧﻘﻮﻡ ﺃﻳﻀﺎ ﺑﺘﻘﺪﻳﻢ ﺳﻮﻳﺘﺶ‬ ‫ﺇﺷﺎ ﺭﺍﺕ ‪ RAPS‬ﺗﺒﺚ ﺣﺎﻟﻴﺎ ﻋﻠﻰ ﺍﻟﻘﻤﺮ ‪ASTRA‬‬ ‫ﻣﺘﻌﺪﺩ ﻣﺘﻮﺍﻓﻖ ﻟﻠﻌﻤﻞ ﻣﻊ ﻛﺎﺑﻞ ﻣﻮﺣﺪ ‪Unicable‬‬ ‫ﻟﻜﻦ ﺳﻮﻑ ﺗﻜﻮﻥ ﻣﺘﺎﺣﺔ ﻋﻠﻰ ﺍﻟﻘﻤﺮ ‪HOTBIRD‬‬ ‫" ﻭ ﺍﻟﺬﻱ ﻳﺴﻤﺢ ﻟﻠﻤﺴﺘﺨﺪﻡ ﺑﺘﻮﺻﻴﻞ ﻋﺪﺩ 8 ﺃﺟﻬﺰﺓ‬ ‫ﻗﺮﻳﺒﺎ ، ﻭ ﻋﻨﺪﻣﺎ ﻳﺘﻠﻘﻂ ﺍﻟﺮﻳﺴﻴﻔﺮ ﺍﻹﺷﺎ ﺭﺍﺕ ﻣﻦ ﻫﺬﻩ‬ ‫ﺭﻳﺴﻴﻔﺮ ﻣﺘﻮﺍﻓﻘﺔ ﻣﻊ ‪ Unicable‬ﻟﻠﺘﻮﺻﻴﻞ ﺑﻮﺣﺪﺓ‬ ‫ﺍﻷﻗﻤﺎﺭ ﻳﻘﻮﻡ ﺑﺘﺤﺪﻳﺚ ﺍﻟﻘﻨﻮﺍﺕ ﺃﺗﻮﻣﺎﺗﻴﻜﻴﺎ ﺑﺪﻭﻥ‬ ‫ﺧﻔﺾ ﺷﻮﺷﺮﺓ ﺭﺑﺎﻋﻴﺔ ، ﻭ ﻫﺬﺍ ﺳﻮﻑ ﻳﻜﻮﻥ ﺷﺊ‬ ‫ﺇﺟ ﺮﺍء ﻋﻤﻠﻴﺔ ﺍﻟﺒﺤﺚ ﻋﻦ ﺍﻟﻘﻨﻮﺍﺕ .‬ ‫ﻛﺒﻴﺮ ﻓﻰ ﺍﻟﻤﺴﺘﻘﺒﻞ ﻣﻦ ﺣﻴﺚ ﺍﻻﺳﺘﺨﺪﺍﻡ ﺍﻟﺴﻬﻞ ﻭ‬ ‫ﻭ ﻳﺘﻀﺢ ﺃﻥ ﻣﻊ ﻭﺟﻮﺩ ﻣﺪﻳﺮﻳﻦ ﻟﺸﺮﻛﺔ ﺃﻥ ﺍﻟﺸﺮﻛﺔ‬ ‫‪ Smart‬ﺳﻮﻑ ﺗﻤﻀﻰ ﻗﺪﻣﺎ ﻓﻰ ﻃﺮﻳﻘﻬﺎ ﺇﻟﻲ‬ ‫■ ﺍﻟﻌﻘﺎﺭ ﺍﻟﺘﺠﺎﺭﻱ ﻟﺸﺮﻛﺔ ‪Smart Electronic‬‬ ‫ﺍﻻﺑﺘﻜﺎ ﺭﺍﺕ ، ﺃﻥ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺘﻲ ﺗﻮﺟﺪ ﻓﻰ ﺍﻟﻐﺎﺑﺔ ﺍﻟﺴﻮﺩﺍء‬ ‫ﻓﻰ ‪ St. Georgen‬ﻓﻰ ﻣﻨﺘﺼﻒ ﺍﻟﻌﺎﺑﺔ‬ ‫ﺍﻟﺴﻮﺩﺍء ﺑﺄﻟﻤﺎﻧﻴﺎ‬ ‫ﺳﻮﻑ ﺗﺼﺒﺢ ﻣﻦ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﻌﺮﻭﻓﺔ ﺑﺎﻟﺠﻮﺩﺓ ﻓﻰ‬ ‫ﻣﺠﺎﻝ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﺳﺘﻘﺒﺎﻝ ﺍﻷﻗﻤﺎﺭ ﺍﻟﺼﻨﺎﻋﻴﺔ .‬ ‫■ ﻳﺘﻢ ﺍﺧﺘﺒﺎﺭ ﻛﻞ ﺭﻳﺴﻴﻔﺮ ﻋﻠﻰ ﺣﺪﺓ ﻭ ﻳﻌﻄﻰ ﺭﻗﻢ ﺗﺴﻠﺴﻠﻲ ■‬ ‫‪www.TELE-satellite.com — 12-01/2009 — TELE-satellite & Broadband‬‬ ‫37‬
  • 4. ‫ﻫﻞ ﻫﺬﻩ ﺍﻟﺘﺸﻐﻴﻠﺔ ﺳﻮﻑ ﺗﺬﻫﺐ ■‬ ‫ﺭﻭﺳﻴﺎ ﺃﻡ ﺇﻳﻄﺎﻟﻴﺎ ﺃﻭ ﺇﻟﻰ‬ ‫ﺍﻟﺴﻮﻗﻴﻦ ؟ ﻣﻬﻤﺎ ﻛﺎﻧﺖ ﻭﺟﻬﺔ‬ ‫ﺍﻟﺸﺤﻨﺔ ﻳﻮﺟﺪ ﻟﺪﻯ ﺷﺮﻛﺔ ﻣﺨﺰﻥ‬ ‫ﻟﻜﺘﻴﺐ ﺍﻟﺘﺸﻐﻴﻞ ﺍﻟﺨﺎﺹ ﺑﻜﺐ ﺑﻠﺪ‬ ‫ﻭ ﻃﺒﻘﺎ ﻟﻨﻮﻉ ﺍﻟﻄﻠﺐ ﻳﺘﻢ ﻭﺿﻊ‬ ‫ﻛﺘﻴﺐ ﺍﻟﺘﺸﻐﻴﻞ ﻣﻊ ﺍﻟﺮﻳﺴﻴﻔﺮ‬ ‫ﻧﻈﺮﺓ ﻋﻠﻰ ﺍﻟﻤﺨﺎﺯﻥ : ﺑﺠﺎﻧﺐ ﺃﺟﻬﺰﺓ ■‬ ‫ﺍﻟﺮﻳﺴﻴﻔﺮ ﺑﺸﺮﻛﺔ ‪ Smart‬ﺗﻮﻓﺮ‬ ‫ﺃﻳﻀﺎ ﺃﻧﻈﻤﺔ ﻛﺎﻣﻠﺔ ﻟﻠﻤﻌﺴﻜﺮﺍﺕ .‬ ‫ﻣﻌﻤﻞ ﺍﻷﺑﺤﺎﺙ : ﻫﻨﺎ ﻳﺘﺤﻘﻖ ﺣﻠﻢ ■‬ ‫ﺍﻟﻌﻤﻼء ﺣﻴﺚ ﻳﺘﻢ ﻋﻤﻞ ﺍﻟﺒﺮﺍﻣﺞ‬ ‫ﺍﻟﺘﺸﻐﻴﻠﻴﺔ ﺍﻟﺠﺪﻳﺪﺓ‬ ‫ﻻ ﻳﻌﺘﻨﻲ ﺍﻟﺴﻴﺪ ■‬ ‫‪Christof Jäckle‬‬ ‫ﺑﺎﻟﻤﺴﺘﻨﺪﺍﺕ ﺍﻟﻔﻨﻴﺔ‬ ‫ﻓﻘﻂ ﺑﻞ ﺗﺼﻤﻴﻢ ﺃﻏﻠﻔﺔ‬ ‫ﻏﺮﻓﺔ ﺍﻟﻤﺒﻴﻌﺎﺕ : ﻣﻦ ■‬ ‫ﺍﻟﺘﻌﺒﺌﺔ ، ﺷﻌﺎﺭ‬ ‫ﻫﻨﺎ ﺗﻈﻞ ﺷﺮﻛﺔ ‪Smart‬‬ ‫ﻟﻠﻄﺎﻗﺔ – ﻛﻤﺎ ﻳﻈﻬﺮ‬ ‫ﻣﺘﺼﻠﺔ ﺑﺎﻟﻌﻤﻼء ﻣﻦ‬ ‫ﻋﻠﻰ ﺍﻟﺸﺎﺷﺔ – ﻣﻦ‬ ‫ﺟﻤﻴﻊ ﺃﻧﺤﺎء ﺍﻟﻌﺎﻟﻢ‬ ‫ﺃﺣﺪ ﺍﺑﺘﻜﺎﺭﺍﺗﻪ .‬ ‫‪74 TELE-satellite & Broadband — 12-01/2009 — www.TELE-satellite.com‬‬