CanVAS® Smart MMA™ Worldwide mobile marketing revenue is forecasted to reach $24.5 billion by 2016. Compared to traditional forms of marketing, mobile marketing is usable, contextual, valuable to the consumer (discounts, real-time experience), integrated and actionable where the subscriber can choose to act/buy on the offer, search, share or save for future reference. Mobile marketing and advertisement is the fastest growing area in the overall marketing ecosystem. This growth is driven largely by consumers’ adoption of smartphone culture, and their need to access personalized and more relevant information. The sheer possibility of reaching the right customer at the right time and at the right location with attractive content empowers brand advertisers, satisfies consumers and enables mobile operators with a significant competitive edge. CanVAS® SmartMMA™ is designed to be a future-proof platform that enables marketers to reach to and engage with target groups by delivering ads right on time and at the right place.

1. CanVAS® Smart MMA™
© Copyright 2014 Telenity Confidential & Proprietary

2. CanVAS® Smart MMA™
Worldwide mobile marketing revenue is forecasted to reach $24.5 billion by 2016. Compared to traditional forms
of marketing, mobile marketing is usable, contextual, valuable to the consumer (discounts, real-time experience),
integrated and actionable where the subscriber can choose to act/buy on the offer, search, share or save for future
reference.
Mobile marketing and advertisement is the fastest growing area in the overall marketing ecosystem. This growth
is driven largely by consumers’ adoption of smartphone culture, and their need to access personalized and more
relevant information.
The sheer possibility of reaching the right customer at the
right time and at the right location with attractive content
empowers brand advertisers, satisfies consumers and
enables mobile operators with a significant competitive
edge.
CanVAS® SmartMMA™ is designed to be a future-proof
platform that enables marketers to reach to and engage
with target groups by delivering ads right on time and at the
right place.

3. Benefits
One Platform for All
CanVAS® SmartMMA™ addresses both operator and
marketer requirements. (Can be used by operators to
launch their own marketing campaigns or can be used
by marketers to launch marketing campaigns)
Simplified Campaign Design
Wizard based campaign designer simplifies the
campaign design phase. GUI Based Composers help
marketers to create and preview the messages.
CanVAS® SmartMMA™ provisions the campaign to
the network automatically, and minimizes the human
interaction.
Event Based Campaigns
CanVAS® SmartMMA™ allows marketers to build their
campaigns on real time events. (Ex: send an SMS when
subscriber starts roaming). CanVAS® SmartMMA™
provides enhanced location capabilities that allow
creation of location based campaigns. CanVAS®
SmartMMA™ pushes real-time events to marketers
allowing them to create customized campaigns.
Dialogue Based Campaigns
CanVAS® SmartMMA™ allows end-users to reply back
to the messages. CanVAS® SmartMMA™ enables
mobile surveys.
Multi-Channel
CanVAS® SmartMMA™ supports multi-channel
marketing; messaging (SMS, MMS, USSD), and voice
(Outbound calls).
Prepaid and Postpaid Payment Options
CanVAS® SmartMMA™ supports prepaid and postpaid
payment options.
Profile Management
CanVAS® SmartMMA™ provides powerful profiling
and segmentation tools, simplifying campaign design.
CanVAS® SmartMMA™ offers ready to use opt-in and
opt-out management tools.
Real Time Reporting
Allows marketers to get insight on their campaign on
real time.
Flexible Deployment Options
CanVAS® SmartMMA™ is offered
deployment models.
in
different
Future Proof
CanVAS® SmartMMA™ offers a flexible architecture
based on building blocks.

4. Product Overview
CanVAS® SmartMMA™ offers features that cover the entire mobile advertising and marketing lifecycle – from
planning to execution and evaluation of results.
Features Summary
• Self registration from Web interface for SMEs and
mobile marketing agencies.
• Simplified campaign design
▫▫ Wizard based campaign designer
▫▫ Text and voice message composers
• Support for campaigns that are based on real-time
events listed below:
▫▫ Roaming Events
▫▫ Location Events
▫▫ Payment Events
▫▫ Device and Tariff Change Events
• Support for dialogue based campaigns and mobile
surveys.
• Ability to create multi-channel campaigns:
▫▫ SMS
▫▫ MMS
▫▫ USSD
▫▫ Outbound IVR
• Flexible payment and charging capabilities
• Enhanced profile management and segmentation
tools:
▫▫ Integrated subscriber profile repository
▫▫ Integrated opt-in, blacklist, and do not
disturb databases
• Real-time reporting and campaign management
depending on the results.
• Flexible deployment options:
▫▫ On-premise deployment
▫▫ Cloud deployment

5. Architecture
Portals
Agency
Portal
Aggregator
Portal
AdStore
Portal
End User
Portal
Lead
Management
Event
Management
Rule
Management
Interaction
Management
Segmentation
Management
Channel
Management
Dialog
Management
Calendar
Management
Delivery List
Management
Shortcode
Management
Keyword
Management
Media
Management
Location
Management
Workflow
Management
Provisioning
Policy
Management
Marketers
Portal
Campaign Design &
Management
Campaign
&
Lifecycle
Mngmt
Business Process
Management
Marketing
Assets
Asset
Repository
Asset
Lifecycle
Opt-in
Mngmt
Event
Manager
Device Event
Management
Location Event
Management
Roaming Event
Management
Channel
Mgmt
Opt-in
Mngmt
Payment Event
Management
Admin
Portal
Cust. Care
Portal
APIs
API GW
Financial
Planning
Budget
Management
Charging
Models
Settlement
Management
Preview
Management
Profile
Mngmt
Profile
Management
CRM
Integration
Segmentation
Management
Partner
Onboarding
Delivery
Mngmt
Retry
Manager
Scheduled
Delivery
Start – Stop
Delivery
Opt-out
Mngmt
Privacy
Mngmt
Blacklist
Management
Do Not Disturb
Management
Opaque Id
Manager
Reporting
Manager
Subscriber
Event Mngmt
SMS Inbound
USSD Inbound
IVR Inbound
MMS Outbound
Email Outbound
SMS Outbound
USSD Outbound IVR Outbound
Communication
Event Mngmt
Tariff
Event Mngmt
Reporting
Voice Mail
Sponsored Call
Cell Broadcast
Data
WEB/WAP
Inspired by years of global experience in deploying innovative solutions, Telenity offers CanVAS® SmartMMA™ that
enables service providers to leverage their valuable network assets and convert the promise of mobile marketing
into a revenue generating service.
CanVAS® SmartMMA™ is an end-to-end mobile marketing and advertisement solution that enables mobile operators
and advertisers to boost their reach and capitalize on new revenue opportunities by delivering personalized mobile
ads to the subscribers on point, on time, and on interest.

6. info@telenity.com
w w w.telenity.com
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© Copyright 2014 Telenity Confidential & Proprietary
Phone: +1.203.445.2000
Phone: +90.212.468.2100
Phone: +91.120.4311.157