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CanVAS® MMSC™

Multimedia Messaging Service Center

© Copyright 2014 Telenity Confidential & Proprietary
CanVAS® MMSC™
CanVAS® MMSC, Multimedia Messaging Service Center, is at the forefront of providing enhanced visual
communication. It combines Multimedia Messaging and Multimodality, as well as, next generation Content
Management and Delivery features on a single platform.
CanVAS MMSC is a member of the CanVAS Messaging portfolio. It provides all scenarios of multimedia messaging
with multimedia message store, terminal capability negotiation and content adaptation. It supports standard
interfaces with other messaging systems, such as email, SMSC, third party MMSC, Unified Messaging Systems and
Value Added Services platforms
CanVAS MMSC is the right solution for wireless
operators to increase revenue, raise ARPU and lower
churn. Built on open-standards, CanVAS MMSC is
flexible and scalable, and it ensures that subscribers
can send and receive their multimedia messages across
different networks seamlessly.
Benefits
Increased Service Penetration through capturing and delivering of all MMS messages even in cases where the MMS
settings of the subscribers’ handsets are not correct.
Performance and Scalability is provided through a distributed architecture that supports linear growth without
compromising mission critical service and capacity availability.
Proven Interoperability with third party networks, devices and service components such as VAS applications, WAP
gateways, other MMSC and SMSC applications is ensured through the support of open interfaces.
Revenue-generating Applications from Day One, like the Multimedia Album, are offered together with an open
interface to minimize integration effort with content and other applications.
Integrated Content and Service Delivery combined with multimedia and location-based services gives wireless
operators and third party developers a vast new freedom to rapidly create and deploy new data services.
Product Overview
Built on years of experience in architecting high-performance, carrier-grade computer-centric signaling and
messaging platforms, CanVAS MMSC is designed with unlimited performance and scalability in mind.
On-demand scalability as the business grows is achieved by simply adding new servers. In addition, features such
as built-in direct SMS notification and direct HTTP connection with the handset improve performance by bypassing
the WAP infrastructure and eliminating its performance bottleneck.

Feature Summary
•	 Fully-compliant with 3GPP, 3GPP2 and Open
Mobile Alliance (OMA) standards
•	 Standard (embedded) transcoding includes most
popular image, audio and video formats
•	 Advanced transcoding support for additional
audio, video and streaming media via Standard
Transcoding Interface (STI)
•	 Web and WAP-accessible Inbox Management,
Multimedia Album and message composition
applications
•	 Ad Injection into peer-to-peer MMS
•	 Bulk MMS and Viral Tracking
•	 Wireless Number Portability support

•	
•	
•	
•	
•	

Terminal capability negotiation
Enhanced legacy terminal support
Prepaid and postpaid charging
Virus and Spam protection
Automatic settings adapter to capture MO
messages coming from handsets with incorrect
MMS settings
•	 SNMP for network management
•	 High availability with redundant and N+1
configurations
•	 Near-linear scalability in performance with
additional server units
Architecture
CanVAS MMSC
STI / HTTP / SOAP

Advanced
Transcoding

STI/XML/SOAP
Paylay

SMTP

MM4

SMTP

SMSC

WAP GW

SMPP Server
Signaling
HTTP Server

HTTP / PAP

XML / SOAP
Paylay

VAS

SMTP Server

MMSC

HLR

MM7

SS7

MM5
MM1

Subscriber

MM3

SMTP

Email Server

Bulk Messaging Suite

Advertisers

Operator
INTERNET

Operator
Portal

MMS Relay

Subscriber
Portal

CanVAS MMSC is built around an advanced, flexible distributed and modular architecture that ensures interoperability
with third party networks and devices across GSM/GPRS, and 3G/4G networks
CanVAS MMSC has been developed with extensive interoperability features since this is a critical success factor for
wireless operators. CanVAS MMSC uses the advantage of partnering with best-of-breed companies to integrate
their transcoding and streaming technologies, supporting open interfaces and APIs to ensure interoperability.

Interfaces
•	
•	
•	
•	
•	

MM1, MM3 and MM4 support
Optional MM5 Interface support
MM7 Interface based on XML/SOAP, OSA/Parlay
MM7 Toolkit with Java API
STI for advanced transcoding support

Core Platform Technology
•	 IP, UDP
•	 Web Services, XML
•	 Java SE, Java EE, JDBC, JMX

Operating Environment

•	 Red Hat Enterprise Linux
•	 Oracle Solaris
info@telenity.com
w w w.telenity.com

Corporate Headquarters:	
EMEA Headquarters:	
APAC Headquarters: 	

755 Main Street, Building 7 Monroe, CT 06468, USA			
AHL Serbest Bolgesi, A Blok No. 472 Yesilkoy 34149 Istanbul, Turkey		
2nd Floor, A-57, Sector-4, 201301, Noida, Uttar Pradesh, India	

© Copyright 2014 Telenity Confidential & Proprietary

Phone: +1.203.445.2000
Phone: +90.212.468.2100
Phone: +91.120.4311.157

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Telenity CanVAS MMSC Brochure

  • 1. CanVAS® MMSC™ Multimedia Messaging Service Center © Copyright 2014 Telenity Confidential & Proprietary
  • 2. CanVAS® MMSC™ CanVAS® MMSC, Multimedia Messaging Service Center, is at the forefront of providing enhanced visual communication. It combines Multimedia Messaging and Multimodality, as well as, next generation Content Management and Delivery features on a single platform. CanVAS MMSC is a member of the CanVAS Messaging portfolio. It provides all scenarios of multimedia messaging with multimedia message store, terminal capability negotiation and content adaptation. It supports standard interfaces with other messaging systems, such as email, SMSC, third party MMSC, Unified Messaging Systems and Value Added Services platforms CanVAS MMSC is the right solution for wireless operators to increase revenue, raise ARPU and lower churn. Built on open-standards, CanVAS MMSC is flexible and scalable, and it ensures that subscribers can send and receive their multimedia messages across different networks seamlessly.
  • 3. Benefits Increased Service Penetration through capturing and delivering of all MMS messages even in cases where the MMS settings of the subscribers’ handsets are not correct. Performance and Scalability is provided through a distributed architecture that supports linear growth without compromising mission critical service and capacity availability. Proven Interoperability with third party networks, devices and service components such as VAS applications, WAP gateways, other MMSC and SMSC applications is ensured through the support of open interfaces. Revenue-generating Applications from Day One, like the Multimedia Album, are offered together with an open interface to minimize integration effort with content and other applications. Integrated Content and Service Delivery combined with multimedia and location-based services gives wireless operators and third party developers a vast new freedom to rapidly create and deploy new data services.
  • 4. Product Overview Built on years of experience in architecting high-performance, carrier-grade computer-centric signaling and messaging platforms, CanVAS MMSC is designed with unlimited performance and scalability in mind. On-demand scalability as the business grows is achieved by simply adding new servers. In addition, features such as built-in direct SMS notification and direct HTTP connection with the handset improve performance by bypassing the WAP infrastructure and eliminating its performance bottleneck. Feature Summary • Fully-compliant with 3GPP, 3GPP2 and Open Mobile Alliance (OMA) standards • Standard (embedded) transcoding includes most popular image, audio and video formats • Advanced transcoding support for additional audio, video and streaming media via Standard Transcoding Interface (STI) • Web and WAP-accessible Inbox Management, Multimedia Album and message composition applications • Ad Injection into peer-to-peer MMS • Bulk MMS and Viral Tracking • Wireless Number Portability support • • • • • Terminal capability negotiation Enhanced legacy terminal support Prepaid and postpaid charging Virus and Spam protection Automatic settings adapter to capture MO messages coming from handsets with incorrect MMS settings • SNMP for network management • High availability with redundant and N+1 configurations • Near-linear scalability in performance with additional server units
  • 5. Architecture CanVAS MMSC STI / HTTP / SOAP Advanced Transcoding STI/XML/SOAP Paylay SMTP MM4 SMTP SMSC WAP GW SMPP Server Signaling HTTP Server HTTP / PAP XML / SOAP Paylay VAS SMTP Server MMSC HLR MM7 SS7 MM5 MM1 Subscriber MM3 SMTP Email Server Bulk Messaging Suite Advertisers Operator INTERNET Operator Portal MMS Relay Subscriber Portal CanVAS MMSC is built around an advanced, flexible distributed and modular architecture that ensures interoperability with third party networks and devices across GSM/GPRS, and 3G/4G networks CanVAS MMSC has been developed with extensive interoperability features since this is a critical success factor for wireless operators. CanVAS MMSC uses the advantage of partnering with best-of-breed companies to integrate their transcoding and streaming technologies, supporting open interfaces and APIs to ensure interoperability. Interfaces • • • • • MM1, MM3 and MM4 support Optional MM5 Interface support MM7 Interface based on XML/SOAP, OSA/Parlay MM7 Toolkit with Java API STI for advanced transcoding support Core Platform Technology • IP, UDP • Web Services, XML • Java SE, Java EE, JDBC, JMX Operating Environment • Red Hat Enterprise Linux • Oracle Solaris
  • 6. info@telenity.com w w w.telenity.com Corporate Headquarters: EMEA Headquarters: APAC Headquarters: 755 Main Street, Building 7 Monroe, CT 06468, USA AHL Serbest Bolgesi, A Blok No. 472 Yesilkoy 34149 Istanbul, Turkey 2nd Floor, A-57, Sector-4, 201301, Noida, Uttar Pradesh, India © Copyright 2014 Telenity Confidential & Proprietary Phone: +1.203.445.2000 Phone: +90.212.468.2100 Phone: +91.120.4311.157