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    Zigideas In The Most Powerful Form V4 Zigideas In The Most Powerful Form V4 Document Transcript

    • zig ideas in their most powerful form zig an agency profile Eric Floresca Centennial College Advertising Account Management Student evfloresca@gmail.com 647-504-5552 647-504- Update ated /11/2008 Updated: 19/11/2008 1 zigideas.com
    • zig ideas in their most powerful form Table of Contents The zig story .................................................................................................................................................. 3 Culture........................................................................................................................................................... 4 Partners, Mergers and Subsidiaries ............................................................................................................. 5 Media ............................................................................................................................................................ 6 This is the who’s who of zig? ........................................................................................................................ 6 Senior Personnel ....................................................................................................................................... 7 Bios ............................................................................................................................................................ 7 Other Recent Hires and Departures .......................................................................................................... 8 Clients............................................................................................................................................................ 9 Agency of Record ...................................................................................................................................... 9 Projects ...................................................................................................................................................... 9 Accreditation, Awards, Nominations .........................................................................................................10 The One Show .........................................................................................................................................11 Cannes Lions ............................................................................................................................................ 12 2005 Awards ............................................................................................................................................12 Clio Awards .............................................................................................................................................. 12 News............................................................................................................................................................13 Recent Account Wins ..............................................................................................................................14 To zig or not to zig that is the question?.................................................................................................... 15 Endnotes .....................................................................................................................................................16 2 zigideas.com
    • zig ideas in their most powerful form Toronto Headquarters Chicago Office 296 Richmond St. West, Suite 600 848 West Eastman St., Suite 204 Toronto, Ontario M5V 1X2 Chicago, Illinois 60622 p: 416-598-4944 p: 312-587-3333 f: 416-593-4944 Founding Date: May 1999 Employees: Number of Employees 125 Parent Company/Affiliation: An MDC Partners company The zig story The Zig truth is they create "ideas in their most powerful form." A strong statement that sums up what they are about. It is the idea that counts, that one courageous and bold thought that captivates an audience and calls them to action. It is the idea based on strong strategic thinking that can turn a company into a partner, a possibility into a triumph. This is the cornerstone of the Zig philosophy and the binding principle that they live by. It is the reason why they exist and why they are successful. The success did not come easy, in 1999 Andy Macaulay, Elspeth Lynn and Lorraine Tao were at a crossroads looking down the path they saw a chance to strike out as partners at their own agency. Andy pitched them his idea to start an agency and in May of 1999 they were off and running. At the start of this venture Andy was the business guy with Lynn and Tao the creative core. Since then Zig has grown from a small 3 agency shop to a world recognized and award winning full service communications company. Now they have a diverse array of clients such as Ikea, Toshiba, Unilever and Corus Entertainment among others. So what does it mean to Zig, the definition from merriam-webster’s is one of the sharp turnsi and that is what Zig was when it began for the three of them. It was a perilous change in direction a chance to live or die by their own sword and not only have they survived since opening, they have thrived. 3 zigideas.com
    • zig ideas in their most powerful form Culture They have thrived because of the culture they have built based on the precident set by its partners. Zig is a 125 strong agency with 110 headquartered in Toronto and 15 in Chicago. Zig’s success is a testament to the creativity and business savvy of everyone involved. In the heart of Toronto’s Entertainment district and their office seems A new Zig office opens up in Chicago formally Hadrian’s Wall more like loft than an actual office which is indicative of the culture they exude. The casual space on the lower level has a fuzzball table that calls to anyone walking past. Right by there is the infamous black leather couch offering the weary a soft place to rest. This is a couch with a history, Lynn and her then boyfriend Rob Guenette now President of Taxi bought the couch in the early 90’s now it is home of the sleepy at Zig’s offices.ii This is a space for everyone that is a way to maintain the intimate agency feel in an agency of 125 people across two offices. Zig is a take off the full agency model with a unique management system. Katrina Limbaugh, The Director of Corporate Communications says that Zig is a very open place. They have no formal departments, and the silos of a traditional agency have been taken down leading to an inviting culture where creativity can flourish. Within Zig they try to erase the lines between departments where ever possible. This has meant that there is a lot of overlap among the traditional disciplines allowing ideas and insights to come from anywhere and everywhere.iii To the uninitiated this may come across as insanity but to those who live in the maelstrom, it is an organized chaos that has served them well. It also allows for people with different positions to learn more from others making everyone better equipped to handle the challenges of the business. 4 zigideas.com
    • zig ideas in their most powerful form Partners, Mergers and Subsidiaries Other Branches Push Interactive is Zig’s digital PUSH INTERACTIVE subsidiary who works on making the 469a King St W, web work for clients and is headed up Toronto, ON by Cameron Wykes Executive Creative M5V 3M4 Director, Digital + Partner. 416-422-7292 Things got even more chaotic when in 2004 having grown so much Zig became an MDC Partner’s company and acquired a 49.9 percent stake in the firm. What this means is that Zig is a private company owned and operated by its partners with MDC Partners having a minority stake in the company. MDC Partners is a portfolio of agencies and marketing companies that are leaders in the industry. These companies provide strategic and innovative solutions to their clients. This added Zig to a long list of MDC companies the likes of Crispin Porter + Bogusky, BOOM Marketing, Colle McVoy and many others totalling 37 in all as of 2008. This partnership would help accelerate Zig’s development and provide the foundation they needed to expand. In 2006 Zig continued it accelerated growth with their entrance into the US market via the acquisition of Hadrian’s Wall in Chicago. Their philosophy is do good work for people you likeiv and Kevin’s Lynch relationship with Andy during their time at Roche Macaulay & Partners made this a natural fit. In June 2008 it was announced that MDC Partner Companies ACLC also located in Toronto would merge with Zig and operate under the Zig banner.v According to Katrina what this has done is add some real depth to the digital resources and capabilities of Zig in the form of Push Interactive. Push did Toshiba’s Ask the Sherpa at http://www.askthesherpa.ca/ as a way to hype Toshiba Canada's Satellite A300 and Qosmio laptops while Zig’s in-house media group drove people to the site.vi 5 zigideas.com
    • zig ideas in their most powerful form So why join with ACLC? ACLC’s strong client partnerships are a perfect match to Zig’s creative vision and this will allow the new combined firm to produce more integrated campaigns and offer a more complete packages to all their clientsvii. The new Zig retains the clients from both firms to create a stronger and more effective agency moving forward. Every day is a day for ideas and this is now a time of change for Zig. This merger has lead to positive change at Zig and will allow the firm more capacity to offer a complete range of services from media planning, strategy or digital, the merger blows open the doors of what is possible. Media From digital to media as a full service agency Zig has its own dedicated media people who have ability to plan and buy media for their clients. They also work with a client’s pre-existing media partners. They will handle media in the way that makes the most sense for their clients with their media capability enhanced due to the incorporation of ACLC’s strong media platform.viii This is the who’s who of zig? zig? The creative staff is broken down into teams and accounts are assigned to different people. Steve Carli a Managing Director is responsible for their US clients and Kevin Lynch Partner and Creative Director is responsible for creative in their Chicago office. With Christian Mathieu Managing Director in their Toronto office managing several accounts, he is fluent in three languages and can speak client-ese a rare gift in great demand at an agency. ix Cameron Wykes, is Zig’s digital guru, the all knowing one when it comes to the digital space and is the leader of Push Interactive Zig’s digital arm. Along with him this past April Martin Beauvais became the Executive Creative Director for Zig a new position at the firm where he is responsible for overseeing all creative at the company. “Reporting to Beauvais will be Aaron Starkman and Stephen Leps, creative directors in Toronto who oversee the 6 zigideas.com
    • zig ideas in their most powerful form Molson account, Kevin Lynch, creative director in Chicago, as well as Lorraine Tao and Elspeth Lynn, agency partners who scaled back their creative director duties to do account work as a creative team in 2006.”x He will be able to support their operations in Canada and help Kevin manage the growth in their US office. This requires care because he will be managing some of the very partners in the business which is unique to Zig. How this will unfold will be of interest to many inside and out because of the move’s precedence.xi His appointment shows this is a relationship that is working. While everyone else moves right they go in their own direction and march to the beat of their own drum. The drum is beat by Zig’s leaders who have set an example for everyone at the firm, and impute it with their distinct way of doing things. In this business and at Zig it may be about the idea but ideas come from the people, they are the magic makers. While Zig may lack departments here is a listing of the leaders of Zig and their positions with a brief bio on 4 of them. Senior Personnelxii Position Aaron Starkman Writer + Creative Director Andy Macaulay President, CEO + Co-Chair Cameron Wykes Executive Creative Director, Digital + Partner [Push Interactive] Christian Mathieu Managing Director + Team Coach Elspeth Lynn Art Director + Partner (Leaving at the end of November 2008) Esme Carroll Co-Chair former CEO of ACLC Kevin Lynch Writer + Partner + Creative Director Chicago Office Lorraine Tao Writer + Partner Martin Beauvais Executive Creative Director Shelley Brown Managing Director, Team Coach + Partner Stephen Leps Art Director + Creative Director Steve Carli Planner + Managing Partner Bios Andy Macaulay is a founding partner of Zig, he was a former partner and Director of Strategic Planning with Roche Macaulay & Partners. He has lead Zig to be one of the brightest agencies in the country with Ikea, Best Buy and Toshiba as part of his client list. In addition to that he holds a commerce degree from Wilfrid Laurier University.xiii 7 zigideas.com
    • zig ideas in their most powerful form Ellen DeGeneres has called one of Aaron Starkman spots her favourite and he has won or been nominated from everything to a D&AD Sharpie and a Cannes Lions. When he isn’t busy in the business he is probably watching a baseball game with his kids.xiv If Elspeth Lynn is the emotion then Lorraine Tao is the rational and together they are the creative dynamo of Zig. They are often profiled together as halves of a whole. First meeting at Leo Burnett in Toronto they joined Andy Macaulay in forming Zig in 1999 after a short stay at the now extinct global ad agency Ammirati.xv Lynn will be moving to the UK and Briony Wilson of DDB Dallas will join the fun at Zig as Lorraine’s partner. Other Recent Hires and Departures So in the agency world there are always people coming and going, you never know what to expect. So here are the recent happenings at Zig who has come in and who has cleaned out there desk. On November 14, 2008 founding member Elspeth Lynn will be leaving Zig to return to England with Briony Wilson of DDB Dallas to become Lorraine’s new partner who worked Agency: Zig, Toronto Executive Creative Director: Martin Beauvais with Lynn at DDB Toronto.xvi Art Director: Niall Kelly Associate CD/copywriter: Michael Clowater Photographer: Stacey Michael Clowater, senior writer and appointed associate creative director in April is no longer with Zig. He someone I wanted to talk with but when I called on October 24, 2008 I was told he was no longer with the firm. Also in October Zig hired the creative team of Copywriter Michael Murray and Art Director Jason Hill from Taxi. They have previously worked on the “International Language of Viagra” campaign for Pfizer. This team returns to Zig and along with Ikea they worked on Mr. Sub and Virgin Mobile in 2004 and now will add Astral Media and the Canadian Real Estate Board to the list.xvii In June Zig hired Katrina Limbaugh the person who was an invaluable resource for this report as the Director of 8 zigideas.com
    • zig ideas in their most powerful form Communications and she will report directly to CEO Andy Macaulay. Before her recent hire she was a Senior Account Executive for the Treister Murry Agency.xviii Clients Katrina has said that Zig has taken on progressively larger brands like Molson, Virgin Mobile, IKEA, Best Buy, Unilever, Pfizer and Microsoft over its years of operation. Their longest AOR relationships currently are with Ikea, Virgin Mobile and Mr. Sub all which they have been partners with for about 4 years.xix They describe themselves as having senior practitioners with a lot of big brand experience in a small and y adaptive agency environment something that many brands look for Here are a list of some of their for. clients and the projects they are working on. ojects Agency of Recordxx • Best Buy Canada • CAMH (Centre for Addiction and Mental Health) • Corus Entertainment ~ Cosmo TV, Country • Canwest Digital Music Television (CMT), Scream - TV + W Network • Eaux Vives Water Inc. ~ ESKA • Ministry of Health Promotion • IKEA Canada • Mount Pleasant Group • Molson Canadian • Ontario Power Authority (OPA) • Mr. Sub • St. Michael’s Hospital • New York Fries • SCA Personal Care • Pfizer Canada • Sun Life Financial • Scotts Canada • The Salvation Army • Upper Canada College • Toshiba • Virgin Mobile Canada • Evergreen • WellNX Life Sciences Projectsxxi • Astral Radio • Cara – Swiss Chalet Digital • Canadian Real Estate Association (CREA) • College of Early Childhood Educators • Dare Foods • MDC Partners • Lavalife • Osteoporosis Canada • Toronto International Film Festival • Senior Tours 9 zigideas.com
    • zig ideas in their most powerful form • Unilever ~ AXE, Degree, Sunlight, Vaseline • Brookfield Zoo Intensive Care + Vim) • WellNX Life Sciences • ethel’s Chocolate Lounges • World Wildlife Fund Canada (WWF) • Illinois Department of Public Health • ABC CANADA Literacy Foundation • Girls, Inc. Accreditation, Awards, Nominations Zig is an award winning agency having won some of the most prestigious awards in the business. Earlier this year Elspeth Lynn a Partner and Art Director judged at The One Show 2008 and was a D&AD jury in 2007 and Aaron Starkman was a jury member for the 2008 Cannes International Advertising Festival. The recognition of the individual talent through jury invitations for some of the major award shows and the awards one by their creative talent is a testament to their work. From Cannes, to D&AD, Cleo’s and The One Show Art Directors Club, Communication Arts and others Zig has gained recognition and well deserved awards for much of its work based on the idea. This year alone they won a Golden Lion in radio at Cannes and in 2007 Zig’s Scream TV’s get scared campaign won Gold for publication and media and Sliver for best use of special events and stunts. Last year Zig was the third runner up for the Global Media Agency of the Year at Cannes. In 2004 Zig was second earning Silver in Strategy’s Agency of the Year awards second to Taxi. Since then it has been a top 5 finalist every year and earned an Honourable Mention in 2007. This year they were shortlisted again with the 2008 Strategy’s AOY to be revealed on October 30, 2008. On October 7, 2008 Marketing Magazine revealed that Zig was one of the top ad agencies in Canada for 2008 which will be presented on November 26, 2008. 10 zigideas.com
    • zig ideas in their most powerful form The One Showxxii 2002 2007 Merit Award: Public Service/Political Radio: Single Merit Award: Newspaper or Magazine - Campaign Cam Mug shots Client: Breast Cancer Society Client: Greenpeace Art Director: Elspeth Lynn Art Director: Allan Mah Creative Director: Elspeth Lynn, Lorraine Tao Creative Director: Martin Beauvais, Lorraine Tao Director: John Mastromonaco Photographer: Michael Graf Writer: Lorraine Tao Writer: Andrew Bradley 2005 Merit Award: Single Silver Award: Consumer Television: 30/:25 Single Mattress Prison visitor Client: IKEA Canada Client: Vim Creative Director: Martin Beauvais Art Director: Stephen Leps Director: Ted Rosnick Creative Director: Elspeth Lynn, Lorraine Tao Writer: Mark Puchala, Michael Clowater Director: The Perlorian Brothers Writer: Aaron Starkman Merit Award: Single Tree or Air Freshener Merit Award: Consumer Radio: Single Client: IKEA Canada Singles Bar Creative Director: Martin Beauvais Client: IKEA Director: Ted Rosnick Creative Director: Elspeth Lynn, Lorraine Tao Writer: Marketa Krivy, Andrew Bradley Writer: Aaron Starkman 2008 2006 Silver Award: 30/:25 - Single Merit Award: Single Comfeze Four Weddings and A Funeral Client: Corus Entertainment - SCREAM TV Client: W Network Art Director: Stephen Leps Agency Producer: Janet Woods Creative Director: Stephen Leps, Aaron Starkman, Creative Director: Elspeth Lynn, Lorraine Tao Martin Beauvais Director: Tom Goudie Director: Craig Brownrigg Writer: Jonathan Careless, Deborah Prenger Writer: Aaron Starkman 11 zigideas.com
    • zig ideas in their most powerful form Cannes Lionsxxiii Cannes Lions 2008 Gold Radio Lion 2008 Advertiser: Ikea Product: Mattresses Entrant Company: Zig Country: CANADA Cannes Lions 2007 Gold Media Lion 2007 Advertiser: Corus Entertainment Product: Scream TV Television Channel Entrant Company: Zig Country: CANADA Summary: Scream TV made people think there was a ghost in a house at place with high pedestrian foot traffic and this caused news to spread like wildfire, it generated national media coverage and s 29 percent increase in subscriptions a success by any measure. 2005 Awardsxxiv Television & Cinema Advertising Director: Traktor Television Commercials Individual up to and Production Company: Wave Productions including 30 seconds Advertising Agency: Zig Silver Nomination Client: Zettl Title: Prison Visitor Brand: Waitrose Gin Clio Awardsxxv Must Live Car Window IKEA, Zig, Toronto Corus Entertainment Group - Country Music Television/Cinema, Shortlist, 2005 Television, Zig, Toronto Television/Cinema, Shortlist, 2005 Credits: Production Company: Reginald Pike, Toronto Credits: Creative Director: Elspeth Lynn, Lorraine Tao Production Company: Untitled, Toronto Copywriter: Michael Clowater Creative Director: Elspeth Lynn, Lorraine Tao Art Director: Mike Sundell Copywriter: Aaron Stowkman Producer: Sam Ferguson Art Director: Stephen Leps Director: Mark Gilbert Director: Mark Gilbert Editor: Matthew Kett Editor: Aaron Dark 12 zigideas.com
    • zig ideas in their most powerful form Prison Visitor Unilever - Vim , Zig, Toronto Two Weeks Notice: 30 Four Weddings And A Television/Cinema, Gold, 2005 Funeral: 30 Sense & Sensibility: 30 W Network, Zig, Toronto Credits: Radio, Bronze, 2006 Production Company: Reginald Pike, Toronto Creative Director: Elspeth Lynn, Lorraine Tao Sense & Sensibility: 30 Copywriter: Aaron Starkman W Network, Zig, Toronto Art Director: Stephen Leps Radio, Bronze, 2006 Producer: Bridget Flynn Director: The Perlorian Brothers News The spark is at the heart of what has made Zig tick and there is always something going on be it a client presentation, a new creative mind entering the fray or a challenge to meet. The ad industry is that lives and dies by the unexpected and for Zig it means doing things their own way. Zig has operated a blog where Andy, Christian and a few others put their thoughts on the business letting the public and those interested ad people know their insights. The last post was during the summer and since then it has remained silent and as of October 24, 2008 the zlog at zigideas.blogspot.com was taken off their site and is no longer accessible to the public. In September Zig launched a new multi-media platform campaign that was build upon the success of their mattress spots that have the headline “So comfortable you’ll need shorter bedtime stories. It appears in October’s issue of Style and Decormag. This campaign will include rich digital ads on major 13 zigideas.com
    • zig ideas in their most powerful form portals with television spots highlighting Ikea’s bedroom furnishings. This is an example of their ability to tackle more integrated campaigns since their merger with ACLC.xxvi Recent Account Wins Every agency is always on the lookout for new clients and here are some Zig’s recent wins. Zig turned another sharp corner when it was tapped by the New Democratic Party of Canada for the fall election. This was Zig’s first time in political advertising although Andy did note that several staff members had worked on previous campaigns.xxvii One of their ads called “a new kind of strong” focused on attacking Harper on his stands on the issues. In October Elysian Hotels and Resorts a luxurious resort company made Zig their agency of record. After a review they will launch their brand on a global scale starting with their flagship property in Chicago.xxviii On July 16, 2008 Zig landed the Astral Media Radio account. Zig will create a multimedia campaign for their Toronto radio stations and work on rebranding their national network of stations. When they got started with the campaign with their “We Need to Talk” Initiative was a guerrilla outdoor campaign that showcased sensitive issues like “Is Toronto a world-class sports city – at losing?” and others.xxix This showcased the stations ability to tackle the issues and was a unique way to get the word out in a way that got Astral Media noticed. In early 2008 Zig was tapped as the agency for Eaux Vives Water Inc. for their Eska bottled water campaign. Unless you are from Quebec you probably don’t know about the Eska brand, but it launched in 2007 in Quebec and Zig has been helping them to brand more broadly. They produce Canadian natural spring water with an underlying concern for the environment. xxx 14 zigideas.com
    • zig ideas in their most powerful form question? To zig or not to zig that is the question? Everyone always wants to know what makes your agency, your business different than everyone else. At Zig they refuse to be put into a neat and tidy box, it is the culture and the people that make any agency different from the next. At Zig this is apparent because they live by example. For Lynn and Tao they had to become managers when they wanted to be the creatives, this meant that later they had to let some responsibilities go so they could get back to the creative tag team they are known for.xxxi Zig is an adaptive agency that is on the move, the recent merger with ACLC has meant that this is not the same only Zig but a new and stronger one. Their challenge will be on maintaining the culture and creative vision while being able to respond quickly to the changing conditions on the ground and of their clients. It all comes back to the idea, the work and the magic. That is what has set Zig apart from the rest. The thought and insight, the creativity and execution, how they collide and interact is what has made Zig what it is today. This is a place of organized chaos, where every day a tornado comes to ground and whereas most businesses would collapse in that environment Zig is able to thrive, in the chaos they are able to harness that energy and turn it into genius. To Zig means to take a sharp turn and that is how they run their business, guided by their principles, not limited to the expected and every day turning out creative gems that help their clients to succeed. 15 zigideas.com
    • zig ideas in their most powerful form Endnotes i ZIG <http://www.merriam-webster.com/dictionary/Zig> webster.com/dictionary/Zig> ii Scott, Alec, Who’s in charge here? The Globe and Mail, November 21, 2007. <http://www.reportonbusiness.com/servlet/story/RTGAM.20071121.wsb Zig1122/BNStory/robSmallBizMag/home> <http://www.reportonbusiness.com/servlet/story/RTGAM.20071121.wsb-Zig1122/BNStory/robSmallBizMag/home> iii Limbaugh, Katrina, Director of Communications, October 16, 2008. iv McKenzie, Brett, Agency Profile: The Agency Formerly Known as Hadrian's Hall, ihaveanidea.org, <http://www.ihaveanidea.org/articles/index.php?/archives/362 <http://www.ihaveanidea.org/articles/index.php?/archives/362-Agency-Profile-The-Agency-Formerly-Known Known-As-Hadrians- Wall.html> v Zig and ACLC Announce Merger, mdc-partners.com, June 20, 2008, <ht partners.com, <http://www.mdc- partners.com/news/detail/337_Zig+and+ACLC+Announce+Merger.html> vi Poulton, Terry, Toshiba bows ask-the-Sherpa caper, Media in Canada, August 21, 2008. Sherpa <http://www.mediaincanada.com/articles/mic/20080821/sherpa.html> vii Limbaugh, Katrina, Director of Communications, October 16, 2008. viii Limbaugh, Katrina, Director of Communications, October 24, 2008. ix http://www.Zigideas.com/ x Lloyd, Jeromy, Beauvais expands CD role at Zig, Marketing Magazine, April 23, 2008. <http://www.marketingmag.ca/english/news/agency/article.jsp?content=20080429_101305_8268> w.marketingmag.ca/english/news/agency/article.jsp?content=20080429_101305_8268> xi Scott, Alec, Who’s in charge here?, Globe and Mail, November 21, 2008. <http://www.reportonbusiness.com/servlet/story/RTGAM.20071121.wsb Zig1122/BNStory/robSmallBizMag/home> <http://www.reportonbusiness.com/servlet/story/RTGAM.20071121.wsb-Zig1122/BNStory/robSmallBizMag/home> xii Limbaugh, Katrina, Director of Communications, October 16, 2008. xiii October 23, 2008. <http://www.Zigideas.com/> xiv Presidents & Juries Film Lions Jury, Jury Bio. October 18, 2008. <http://www.canneslions.com/festival/juries.cfm?juryid=1&jurerid=28> xv Konopelky, Catherine, Interview, Ihaveanidea.org, 2004. pelky, <http://www.ihaveanidea.org/creatives/index.php?/archives/73 <http://www.ihaveanidea.org/creatives/index.php?/archives/73-Elspeth-Lynn.html> xvi Brown,David, Lynn leaving Zig for the U.K., Marketing Magazine, November 14, 2008 <http://www.marketingmag.ca/english/news <http://www.marketingmag.ca/english/news/agency/article.jsp?content=20081113_175223_12276> xvii Lloyd, Jeromy, Musical chairs for Taxi, Zig, Marketing Magazine, October 8, 2008. < http://www.marketingmag.ca/english/news/agency/article.jsp?content=20081007_180628_16348> xviii Zig taps Limbaugh for director of communications, June 18, 2008. ctor < http://inbrief.prweekblogs.com/tag/katrina http://inbrief.prweekblogs.com/tag/katrina-limbaugh/> xix Limbaugh, Katrina, Director of Communications, October 24, 2008. xx Limbaugh, Katrina, Director of Communications, October 16, 2008. xxi Limbaugh, Katrina, Director of Communications, October 16, 2008. tor xxii http://www.oneclub.org/ xxiii http://www.canneslions.com/ xxiv http://www.dandad.org/awards2005/ xxv http://www.clioawards.com/ xxvi Paul, Jonathan, Ikea bows storybook campaign, Media in Canada, September 23, 2008. <http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20080909_150124_13272> http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20080909_150124_13272> xxvii Lloyd, Jeromy, Zig, Element Agency back up NDP, Liberals, Marketing Magazine, September 9, 2008. < http://www.marketingmag.ca/english/news/marketer/article.jsp?co http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20080909_150124_13272> xxviii Elysian Hotels and Resorts Taps zig as Agency of Record, hospitality.net, October 13, 2008. < http://www.hospitalitynet.org/news/154000397/4038151.search?query=elysian+hotels+and+resorts+> xxix Gianatasio, David, Advertising in Toronto spans earth and sky, Adfreak.com, August 28, 2008. < http://adweek.blogs.com/adfreak/2008/08/advertising http://adweek.blogs.com/adfreak/2008/08/advertising-in.html> xxx Semansky, Matt, Zig bottles up Eska account, Marketing Magazine, January 9, 2008. < http://www.marketingmag.ca/english/news/account http://www.marketingmag.ca/english/news/accounts/article.jsp?content=20080506_120153_7636> xxxi Scott, Alec, Who’s in charge here?, Globe and Mail, November 21, 2008. <http://www.reportonbusiness.com/servlet/story/RTGAM.20071121.wsb Zig1122/BNStory/robSmallBizMag/home> 16 zigideas.com