Eric Floresca                                                      evfloresca@gmail.com                                   ...
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Eric Floresca cv

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Eric Floresca cv

  1. 1. Eric Floresca evfloresca@gmail.com 647.504.5552 www.clickeric.comStrategist, Writer and Community Manager The curiosity to question, the flexibility to adapt, and the drive to connect you to your audience. Freelance Writer | 10/2011 - Now Freelance Community Manager linkd.in/clickeric - Written for Marketing Magazine and continue Entrinsic | 08/2010 - 11/2010 to pitch stories that inform and entertain - Created content, live blogged, and reported on TIFF parties Experience held at the vitaminwater backyard bit.ly/KxsjLE - Managed social media communications for clients Reporter Education The Ad Buzz | 08/2010 - 12/2011 Advertising Account - Break news, cover events, and conduct video Community Manager and Writer Techvibes Media Inc. | 10/2009 - 10/2010 Management Diploma interviews with advertising industry leaders Centennial College | 2008 - 2009 Covered Toronto technology events and news including: Content Manager | 08/2010 - 04/2011 - Social Media Week - NXNE Interactive - Developed and executed content strategy for - Canadian New Media Awards - among many others ;) Honours in Business Administration relaunch University of Windsor | 2000 - 2004 Major: Marketing Minor: Polictical Science Digital Strategist and Copywriter Freelance Mobile Analytics on.fb.me/evflore itravel2000 | 05/2011 - 09/2011 JUICE Mobile | 07/2010 - 09/2010 - Wrote web copy, ideation for campaigns, and social - Gathered and analyzed data to - A pro at Word, Excel, and PowerPoint media analytics to bring itravel2000 into the social sphere optimize mobile campaigns - Know Google Analytics and learning Adwords - Created a plan for growing and engaging the itravel2000 - Managed multiple mobile campaigns - Some skill in Adobe CS6 Photoshop, Illustrator community on Twitter, Facebook, and the blog for Rogers, Pizza Pizza, Global TV, Telus, (where I cooked this up in), InDesign, and Premiere Pro and WIND Mobile among others Editor and Writer +280 lists +3100 followers twitter.com/clickeric @clickeric Toronto International Film Festival | 2009 - 2012 Volunteer Tomorrow Awards | 11/2009 - 05/2011 - Wrote summaries and commentary on Doritos Contest Community Manager Startup Lean Machine | 2012 recent campaigns, cool technology, and Proximiy Canada | 02/2010 - 04/2010 Padfolio | 2012 ideas facing the ad industry - Engaged audience on Twitter, Facebook, and YouTube Toronto Digifest | 2011 AndroidTO | 2010 - 2011 - Developed and executed their - Moderated the award winning Doritos Viralocity contest, Epilepsy Toronto - Buskersfest | 2009 - 2011 social media strategy at launch ensuring the entries followed all the rules and regs CMA - Next Conference | 2009 - 2010 ICA - Advertising Week Canada | 2009 - 2010 Mesh Marketing | 2008 - 2010 Doritos Contest Moderator Account Management Intern Allard Johnson (now KBS+P Canada) | 05/2009 - 08/2009 bit.ly/RiUlhk Proximity Canada | 01/2011 - 03/2011 - Moderated entries for Doritos - Managed e-mail campaigns for Nair, resulting in a 14% - I Keep Web Analytics 2.0 by Avinash Kaushik and Write the End contest and conversion on a 6% clickthrough rate that doubled site traffic The Yahoo Style Guide by Chris Barr on hand monitored social media sites - Coordinated competitive intelligence, research, - I’ve read The Lean Startup by Eric Ries and the epic for consumer sentiment and analysis for CDIC, HRTC, and The Keg that is A Song of Ice and Fire by George R.R. Martin.

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