A few samples of the projects I have worked, challenges I have faced and how I overcame them.Toronto, ONM: 647.504.5552E: email@example.comTwitter: @clickeric-513715-405765Eric Floresca2010Case Studies<br />Contents TOC o "
h z u Get the New Nair Website on Women’s Radar PAGEREF _Toc257271129 h 2Challenge PAGEREF _Toc257271130 h 3The Solution PAGEREF _Toc257271131 h 3The Results PAGEREF _Toc257271132 h 3Conclusion PAGEREF _Toc257271133 h 3Reinventing an Agency Brand PAGEREF _Toc257271134 h 3The Solution PAGEREF _Toc257271135 h 4The Result PAGEREF _Toc257271136 h 4Conclusion PAGEREF _Toc257271137 h 4Celebrating the Start of 2010 PAGEREF _Toc257271138 h 5Challenge PAGEREF _Toc257271139 h 5The Solution PAGEREF _Toc257271140 h 5The Results PAGEREF _Toc257271141 h 5Conclusion PAGEREF _Toc257271142 h 5Launching a Global Awards Show PAGEREF _Toc257271143 h 6The Challenge PAGEREF _Toc257271144 h 6The Solution PAGEREF _Toc257271145 h 6The Results PAGEREF _Toc257271146 h 6Conclusion PAGEREF _Toc257271147 h 6Finding a Way In? PAGEREF _Toc257271148 h 7The Challenge PAGEREF _Toc257271149 h 7The Solution PAGEREF _Toc257271150 h 7The Results PAGEREF _Toc257271151 h 7Conclusion PAGEREF _Toc257271152 h 7<br />Get the New Nair Website on Women’s Radar<br />156146565405Challenge<br />What we had to do was launch a revamped Nair site during the height of their busiest season.<br />The Solution<br />The site was launched in May and I was responsible for ensuring the copy deck was accurate and corrected and measuring the traffic using Google analytics. <br />To let people know we used 2 e-mail blasts that targeted 2 different age groups those girls 7-15 and women 16-49. <br />I managed the second deployment with our list suppliers and ensured that the suppression list was completed and sent in on time. I kept the e-mail very simple, completed the finishing touches on the email and coupon itself, made sure that the agency account people and client were briefed and that all the elements were approved and tested before the deployment took place.<br />The Results<br />We increased daily traffic from 400 to 930 a day on August 3rd during the peak and levelling off at 600 for several weeks after the e-mail blasts were sent. We also were able to increase our share of direct traffic and had a click-through rate of 5.67% which is triple the average.<br />Conclusion<br />Our email blast and the lists we used allows us to elevate traffic to the site and got more people to register, download the coupon and increase the amount of people on the mailing list for future promotions, events and news.<br />Reinventing an Agency Brand<br />325501011303019050113030<br />21018500The Challenge <br />Research, create and present a perspective on agency branding to inform the Senior Management as they prepare their own rebranding initiative.<br />The Solution<br />I researched over 20 Canadian ad agencies from Ogilvy, DDB Canada, BBDO, Taxi, john st and others to determine how they were perceived in the market place and what differentiated the best from the rest. I also took a lot at Allard Johnson’s reputation and compared them with some of these agency brands. I presented 20 agencies over the course of 1 hour, taking questions, providing a perspective that they could not being new to the industry.<br />The Result<br />Is that as an outsider I was able solidify their knowledge of what other agencies were doing and what improvements that they needed to make if they want to be competitive going forward. This means improving their ability to provide digital solutions that has lead to the opening of Baby Robot a new subsidiary of AJ that focuses on digital and new technologies such as augmented reality.<br />Conclusion<br />I was able to get more work after I had finished my internship consulting on presentations and do research reports for them based on new business prospects.<br />2388235564515Celebrating the Start of 2010<br />Challenge<br />To develop, create and promote an event using only social media and no budget.<br />The Solution<br />The winter is typically event heavy and we wanted to start out 2010 by getting people together after the busy holiday season. Myself and three others planned and organized the event and took advantage of the giving season to get rid of those gifts that were a fail and exchange them for something that was hopefully not as the saying goes someone’s trash is another’s treasure with and we called it RegiftTO. <br />It took place at the Safar Lounge on January 15th, 2010 in Toronto, ON at a time when everyone is recovering from event fatigue. Using twitter, a website and prizes to get old friends and meet new ones while getting rid of a gift and getting another one instead.<br />The Results<br />We had the participation of people from Byte Television, CP24, from the start up community and just your random Toronto twitter user take part. Over 60 gifts were exchanged; $164 dollars was raised for Haiti and the Red Cross all put together within 2 weeks with 4 people.<br />Conclusion<br />As a result of this event we got much more interest in holding future social events and met many people who had not previously been a part of the community and have a great night event to start of 2010.<br />Launching a Global Awards Show<br />The Challenge<br />To launch a global awards show from zero, develop our judging pool and start getting entries.<br />The Solution<br />I was tasked with the responsibility of being the editor and content manager for the magazine. I am to look at finding new technologies that will influence the future of advertising, find groundbreaking ideas, campaigns and implementations that make you stop and take notice.<br />The awards show differentiates itself by having no categories, will take place 3 to 4 times a year and is where creatives all over the world would help choose the entries that would be judged by our monster judging panel that is being lead by Rei Inamoto, the Chairman of the Monster Judges and who is the Global Creative Director of AKQA with clients such as Microsoft, Coca-Cola, Volkswagen, Kraft, ESPN and Visa.<br />The Results<br />In the first few weeks we have been able to sign up several hundred judges from around the world, get press in Contagious, Creativity, the New York Times, Canada’s Marketing Magazine and other industry publications. <br />Conclusion<br />The results are encouraging as we continue to celebrate the ideas and how they breakthrough the noise that surrounds every consumer. The press we have gotten about the launch has been great as we started from zero, have already received our first few entries are continue to seek what new ideas and technology tomorrow will bring.<br />Finding a Way In?<br />The Challenge<br />How do you take part in some of the most important and expensive events when you have no money?<br />The Solution<br />I was able to volunteer for many events by contacting them early so I could participate. Also there were several events that were of a more exclusive nature that were difficult to get into. <br />At this point I started writing for techvibes.com a hyper local blog that focuses on the technologies and start ups. As press for this site I was able to cover the Vortex Gaming Competition, Canadian New Media Awards, Canadian Innovation Exchange, Marketing Week and Social Media week among others.<br />2308860582930This gave me experience that expanded my boundaries leading me to cover the ADCC Awards and the Cassies for ihaveanidea as a freelance writer.<br />The Results<br />In the last year I have participated in dozens of conferences and events where I have had the opportunity to listen to some of the best that marketing and advertising have to offer. I have been able to get insight, case studies and information that have proved invaluable in the research I have done.<br />Conclusion<br />These events have allowed me to meet new people, gain a different perspective and see that there are so many more possibilities than I first thought.<br />