Matthew B. Campbell
Award Winning Top Performer!
Aggressive and Competitive by Nature. Strategic by Training.
Passionate on Clients’ behalf. Searching for a Great Team to Join!
Qualifications
20 years successful sales performance with a broad range of experience from startups to Fortune 5
Corporations. Dynamic, Energetic, and Creative Sales Leader proficient in identifying & satisfying
clients' key business issues. Positioned as the “partner of choice” through the Strategic Alignment of
those vital business issues and clear, concise, value-added solutions, which transcend traditional
sales processes. Areas of expertise include:
Prospecting & Lead Generation Solution, Consultative, & Spin Selling
Strategic Planning & Execution Customer Acquisition Strategies
Account & Territory Management Engagement Management
Budgeting and Planning Pricing & Proposals
Sales Management Professional Development
Experience
Motorola, Atlanta, GA 3/2006 – 01/2009
Sales Director
 2008 Quota=$ 23M/ Performance= 116%
 2007 Quota=$ 16M/ Performance= 146%
 2006 Quota=$5.5M/ Performance= 138% (Netopia)
Role
 Sell Telco Class next generation Converged Voice, Video (IPTV) and Data solutions to
Carriers and Cable Operators in the South East, leveraging Motorola‟s FTTP, Digital Head End,
Broadband, Core Networking product, and Motorola's vision of the IPTV Ecosystem.
 Assisted in defining Motorola's supported IPTV Ecosystem for enhanced services offering.
 Differentiate solutions by utilizing cutting edge DSL CPE, Management Systems, Auto
Configuration software (ACS), and Professional Services to Carriers deploying IPTV and „Zero
Touch Provisioning‟ services, providing a tailored solution to meet individual needs.
 Interact extensively with product development to ensure new product deployment success.
 Direct the efforts of 2 Inside Sales, 3 SC‟s, and 2 Product Specialists, emphasizing each one‟s
empowerment to impact Sales and Customer Satisfaction, but maintained personal
responsibility for all sales.
 Worked extensively with partners, such as, AvailMedia, and resellers (Power & Tel., Graybar,
Embarq Logistics, etc.) to extend Market Share penetration.
 Prior to Motorola‟s acquisition of Netopia: Director of Strategic Accounts in the Eastern US,
holding national responsibility in support of accounts HQ'd in the Eastern US (examples
include: CenturyTel, EarthLink, Frontier, & AOL, among others).
Key Achievements
 Played key role in Positioning Netopia as an Acquisition by winning 3 key accounts to
implement Netopia's Auto Configuration System. Prior to this, while AT&T's deployment was
a great success, years of sales efforts failed to prove the solution could be replicated. My
concerted efforts proved our most profitable product was viable across several different
markets.
 Won Motorola's second largest GPON order (largest being Verizon FIOS).
 First in US to ship (non-custom) Motorola IP-STB's in production quantities to a carrier for
deployment.
 Aggressively and consistently grew revenue while giving up over half the initial territory to
create a full expansion territory, carrying it's own full quota.
3334 Peachtree RD NE, Suite 809, Atlanta, GA 30326
matt.b.campbell@comcast.net
404-805-0381

Matthew B. Campbell
Award Winning Top Performer!
Radiant Telecom, Atlanta, GA 9/2001 – 11/2005
Area Vice President
 2005 Quota=$3.7M/ Performance=$4.6M/ 125% of Quota
 2004 Quota=$3.5M/ Performance=$4.9M/ 140% of Quota
 2003 Quota=$3.0M/ Performance=$3.6M/ 120% of Quota
 2002 Quota=$2.5M/ Performance=$3.1M/ 124% of Quota
Role
 Managed over 30 Authorized Distributors in Region, and directed the efforts 5 Inside
Salespeople.
 Managed development and National Roll out of several new products.
 Developed and sold managed platform services to Carriers and Enterprise accounts. Created
a better value to increase both sales and margins. Compensation based on margin.
Key Achievements
 Established AT&T, and several Tier II & III carriers as customers, successfully moving
company into the mainline carrier space.
 Established significant new customer revenue streams selling both Carrier & Enterprise
services off unified platform, the first fully enabled Soft Switch network in large-scale
revenue production.
Lucent Technologies, Atlanta, GA 2/1999 - 6/2001
Regional Sales Manager/ Service Provider Networks, Emerging Markets
 2000 Quota=$16M/ Performance=$43M/ 268% of Quota (Top Sales Person)
 1999 Quota=$10M/ Performance=$17M/ 170% of Quota
Role
 Responsible for all IP and ATM product sales in the Southeast to Emerging Markets.
 Teamed with Bell Labs developers to ensure new product success, by communicating
regularly customer desires and market requirements.
 Subject Matter Expert in VOIP, VoATM, Soft Switching, Class 5 Switching Convergence,
Network Management, and OSS/BSS.
 Extensive and successful experience in new product development and deployment.
 Became a vital business partner to customers rather than just vendor by looking for ways to
impact their strategic goals.
Key Achievements
 Established 4 New Large Accounts: Light Networks (Network Telephone), GlobalNet (Titan
Wireless), QOS Networks, State Telecom (Nuvox).
 Ended 2000 as Top Sales Person.
 First successful implementation of Next Generation Converged Class 5.
 4 Major ATM networks sold: NewSouth (Nuvox), KMC Telecom, Light Networks, GlobalNet
(Titan Wireless).
General DataComm, Atlanta, GA 6/1996 – 2/1999
Major Account Manager
 1998 Quota=$2.4M/ Performance=$4.9M/ 204% of Quota (Top Sales Person)
 1997 Quota=$1.6M/ Performance=$3.9M/ 246% of Quota (Top Sales Person)
Role
 Responsible for uncovering, developing, and selling ATM switching, TDM, SNMP access, and
Network Management solutions for Fortune 1000, Alternative Carriers, and State.
 Government organizations, with emphasis on supporting concurrent voice, video, and data
applications.
3334 Peachtree RD NE, Suite 809, Atlanta, GA 30326
matt.b.campbell@comcast.net
404-805-0381

Matthew B. Campbell
Award Winning Top Performer!
 Partner with other Account Teams from Carriers (Bell South, MCI, SPRINT, etc.), Integrators,
and Resellers to offer „seamless‟ solutions to their customers.
 First successful implementation of Next Generation Converged Class 5.
Key Achievements
 Awarded 5 contracts by the State of Georgia estimated to be worth $6.5 million over the four
-year contract period for implementation and service of a Statewide SNMP network.
Quadrupled the previous year‟s business with the State. Also added entire product line to
contract for first time
 Sold $4.3 million International carrier grade ATM voice and data network. The First of it‟s
kind between the US and Mexico
 Named Top Account Executive in GDC BSS for 1997 and 1998. In 1997 increased bookings
in territory 760% over previous year.
 Made the single largest sale in the company's 25+ year prior history (record still stands).
Lucent Technologies, Charleston, SC 6/1990 –6/1996
Senior Account Executive / Global Business Communication Systems
 1995 Quota=$980K/ Performance=$1.5M/ 159% of Quota
 1994 Quota=$850K/ Performance=$1.4M/ 165% of Quota
 1993 Quota=$756K/ Performance=$1.1M/ 152% of Quota
 1992 Quota=$600K/ Performance=$942K/ 157% of Quota
 1991 Quota=$480K/ Performance=$850K/ 177% of Quota
Role
 Responsible for uncovering, developing, and selling complex enterprise voice, video, and data
applications.
 Subject Matter Expert in CTI, Data Applications, and Call Center Technology.
 Partnered with AT&T Account Teams offer „seamless‟ solutions to their customers.
 Mentored 5 Account Executives: responsible for both their field sales and product training.
Accompanied on sales calls, reviewed progress of opportunities, and when necessary, helped
close stalled accounts.
Key Achievements
 Five times attained Super Achiever Club sales award status '91, '92, '93, '94, & '95.
 Numerous Quarterly Area Vice President awards for sales achievement and excellence.
 Class Excellence Award in Account Executive Training. Selected by peers based upon
combination of product knowledge & teaming abilities.
 Three promotions within sales ranks in five years.
EDUCATION
University of North Carolina at Chapel Hill
Bachelor of Arts, Economics, May 1988
Active in the following Professional Associations:
Georgia Telecommunications Association FTTH Council
North Carolina Telecommunications Association Atlanta Sales Professionals
South Carolina Telecommunications Association
3334 Peachtree RD NE, Suite 809, Atlanta, GA 30326
matt.b.campbell@comcast.net
404-805-0381

Matthew B. Campbell
Award Winning Top Performer!
Daniel O'Donnell Michael Hawxhurst Chris Wright
Territory Manager, Pacific Executive Account Manager, Mo- Senior Product Marketing Man-
Northwest, Motorola (colleague) torola (colleague) ager, Motorola (colleague)
worked with you worked directly with you worked with you
“Matt is fierce competitor and a “I have worked closely with Matt “I have had the opportunity to
great advocate for his customers. for the past three years at Mo- work with Matt on several occa-
He has total command of his ac- torola. Matt embodies the quali- sions during the past few years,
count base and excellent relation- ties of a professional Sales leader. both while at Motorola and previ-
ships with his customers.” No- He maintains strategic vision, ously at Netopia. Matt exempli-
vember 6, 2008 while promoting solution-based fies the qualities of a Sales leader,
selling and relationship building including strategic vision, solu-
efforts with his clients. Matt is an tion-based selling, relationship
excellent asset in any environ- building and delivering strong
ment.” November 28, 2008 sales revenue growth while man-
aging a diverse customer account
portfolio.” November 6, 2008
Tom Rutkowski Brad Miller Wayne Gibson
Account Manager, Motorola Sr Customer Marketing Manager, Pre-Sales System Architech, Mo-
(colleague) Motorola (colleague) torola (colleague)
worked directly with you worked directly with you worked directly with you
“Matt is a hard-charging go get- “Matt has always been a results “Having worked with Matt for the
ter. He's very bright, knows his oriented, knowledgable Sales past two years, I found him on top
products, and has outstanding proffessional, who has been able of the latest technology and able
customer relationships in his terri- to articulate complex technology to present various products to
tory. I definately recommend Matt in a application/business solution different levels of the customer's
to any company looking to do manor.” November 7, 2008 management. He is aggressive in
business in the Tier 2 and Tier 3 meeting his assigned sales objec-
telco or cable space.” November tives for his area.” November 10,
7, 2008 2008
Terrance McColloch Philip Espinosa
Regional Sales Manager, Mo- (business partner)
torola (colleague) was with another company when
worked directly with you working with you
“Matt is a very successful sales “While I was at KPMG Consult-
professional. Has a good under- ing, Matt was instrumental in
standing of the telco market and closing several large deals in the
has many customer contacts telecom sector. Matt is an aggres-
throughout the Southeast and sive and tactful team player.”
CenturyTel. Highly motivated and February 20, 2006
able to quickly understand cus-
tomer requirements and close
deals.” November 14, 2008
3334 Peachtree RD NE, Suite 809, Atlanta, GA 30326
matt.b.campbell@comcast.net
404-805-0381