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"ALL YOUR DATA ARE BELONG TO US" OR HOW THE INTERNET GIANTS MAY HAVE A CARD UP THEIR SLEEVE
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"ALL YOUR DATA ARE BELONG TO US" OR HOW THE INTERNET GIANTS MAY HAVE A CARD UP THEIR SLEEVE

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While many people are concerned about the amount of data Internet giants like Google or Facebook have acquired over the years, it is still not clear how much of that data are they using or what they …

While many people are concerned about the amount of data Internet giants like Google or Facebook have acquired over the years, it is still not clear how much of that data are they using or what they are using it for. Also, it seems to be a common belief that companies of the digital age are only present in the digital world, and that only traditional companies may operate on both sides. This paper will discuss the kinds of data Internet giants have access to, and will present some examples on how to use that data for profit, showing how Internet-based companies may jump into traditional business markets, just like traditional companies have moved part of their business to the on-line world.

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  • 1. “All your data are belong to us” orhow the Internet giants may have a card up their sleeve. Luis MartinGarcia Universidad Politécnica de Madrid luis.mgarcia@alumnos.upm.es
  • 2. Table of Contents
  • 3. Introduction• The “information age”.
  • 4. Introduction• The “information age”.
  • 5. Introduction• The “information age”.
  • 6. Introduction• The “information age”.
  • 7. Introduction• The “information age”.
  • 8. Introduction• Traditional businesses go on-line.
  • 9. Introduction• But do Internet-born businesses extend their presence off-line? Nombre
  • 10. The Internet Giants Nombre
  • 11. The Internet Giants Nombre
  • 12. What do they know? Nombre
  • 13. What do they know?What does know? Nombre
  • 14. What do they know?What does know?WebIndex Nombre
  • 15. What do they know?What does know?Web QueryIndex Logs Nombre
  • 16. What do they know?What does know?Web Query ResultIndex Logs clicks Nombre
  • 17. What do they know?What does know?Web Query Result E-mail &Index Logs clicks chat logs Nombre
  • 18. What do they know?What does know?Web Query Result E-mail & Geo-Index Logs clicks chat logs Location Nombre
  • 19. What do they know?What does know? Nombre
  • 20. What do they know? What does know?Personal Details Nombre
  • 21. What do they know? What does know?Personal Details Wall Messages Nombre
  • 22. What do they know? What does know?Personal Details Wall Messages Status Updates Nombre
  • 23. What do they know? What does know?Personal Details Wall Messages Status Updates "Liked" items Nombre
  • 24. What do they know? What does know?Personal Details Wall Messages Status Updates "Liked" items Connections Nombre
  • 25. What do they know? What does know?Personal Details Wall Messages Status Updates "Liked" items Connections Location Nombre
  • 26. What they may not know... Nombre ?
  • 27. Using Knowledge for profit Nombre
  • 28. Using Knowledge for profit• Target Market Determination Nombre
  • 29. Using Knowledge for profit• Stock Prediction Nombre
  • 30. Using Knowledge for profit• Trend Spotting Nombre
  • 31. Using Knowledge for profit• Hype and Product Life Cycle Analysis Nombre
  • 32. Using Knowledge for profit• Hype and Product Life Cycle Analysis Nombre
  • 33. Using Knowledge for profit• Corporate or Industrial Espionage Nombre
  • 34. Conclusions Nombre
  • 35. Conclusions• “Dont be evil” Nombre
  • 36. Conclusions• “Dont be evil”• “Do what you do best, outsource the rest” [Richard Branson] Nombre
  • 37. Questions? Thank you for your attention.Nombre