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Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
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Pablo guaglianone

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  • Now let’s fast forward to today.
  • Transcript

    • 1. LA TELEVISIÓN DEL FUTURO YA ESTÁ AQUÍ
      Pablo Guaglianone - Motorola
      Valladolid, Septiembre 27, 2010
    • 2. Los origenes de la TV
      En Vivo…
      …a todos lo mismo…
      … en el hogar…
      …para la familia
    • 3. Viendo TV en el 2010
    • 4. Mbps
      8
      7
      6
      5
      4
      3
      2
      1
      La evolucion de lastecnologiaspermitennuevosmodelos de TV…..
      Velocidades medias de bajada a los hogares
      Reqsvelocidadtransmision SD
    • 5. Mbps
      8
      7
      6
      5
      4
      3
      2
      1
      La evolucion de lastecnologiaspermitennuevosmodelos de TV…..
      OTT
      Velocidades medias de bajada a los hogares
      Reqsvelocidadtransmision SD
      Telco
      Satelite
      HD&DVR
      Cable
      Advanced
      Analog
      Digital
      Cable
      tru2way
      HD&DVR
    • 6. Modelospara la nueva Era de Internet
      Era DIgital
      Era Internet
    • 7. En la Era de Internet los desafios se multiplican
      TV
      mAJORS
      Nuevosjugadores
      User generated
      iTunes
      “ContenidoInfinito”
      Multiples Modelos de Negocios
      Experienciapersonalizadas y Multiples pantallas
      RedesPublicas y Privadas
    • 8. Que dicen los usuarios en Europa y España ?
      Media Engagement Barometer
      Study Conducted on Behalf of Motorola
      Spanish Results
    • 9. Barometer Objectives & Methodology
      The Motorola Media Mobility Barometer, a thought leadership research campaign, was designed to allow Motorola to:
      Challenge traditional thinking and change the discussion around consumer tech models
      Provide new insights that target audiences will find interesting and resonant
      Inform brand strategy and communications
      Serve Motorola’s media, outreach, and marketing needs
      • StrategyOne, a global research firm, conducted a 15-minute telephone survey among a representative sample of 3,500 Europeans, age 16-64 across five countries: France (FRA), Germany (DE), Spain (ESP), Sweden (SWE) and the United Kingdom (UK):
      • 10. Quotas were established in each market for age, gender and region.
      • 11. A sufficient sample of respondents across three generations – Millennials (age 16-29), Gen Xers (age 30-44) and Baby Boomers (age 45-64) – was obtained in order to compare perceptions, behaviors and trends.
      • 12. Interviews were conducted from November 13 - December 11, 2009 using the field services of World One.
      • 13. The margin of sampling error at the 95% level of confidence is ±1.7 for total respondents (3,500) and ±3.7 for each country sample (n=700).
    • PrincipalesResultados
      Conectividadesunanecesidad
      Demanda de Contenido en cualquiersitio y momento
      Necesidad universal de personalizacion
      Esferas de Influencia y Recomendacion
    • 14. Españaes el paisdondeexiste mayor interesporacceder al contenido en cualquiersitio
      Men are significantly more likely than women to agree (63% vs. 59%)
      Agree NET (Strongly/Somewhat)
      D8. Now I am going to read you a list of statements. Please tell me how much you agree or disagree with each.
    • 15. Si bien la TV esaun el mediomasfrecuentepara el consumo de contenido, cerca de la mitad de los Europeosacceden a RedesSociales y Video en Internet semanalmente
      62%
      42%
      42%
      20%
      15%
      C1. How frequently do you access each of the following types of content?
    • 16. La demandaparacontenidos en HD esfuerte, principalmente en España y ReunoUnido…
      Want more HD programming NET: “Currently watch HD video content and would like more access to HD programming “and “Do not currently watch HD video content, but am interested in doing so”
      C6. Please tell me whether you currently watch HD programming and want to watch more.
    • 17. Tambienesimportante la demanda de aplicacionespersonalizadas en la TV…
      Interested NET (Very/Somewhat)
      E3. How interested are you in each of the following?
    • 18. Mostrando los españoles mayor interes en interactividadque la media Europea
      *
      *
      *
      *
      *
      *
      Interested NET (Very/Somewhat)
      E3. How interested are you in each of the following?
    • 19. LA TELEVISIÓN DEL FUTURO YA ESTÁ AQUÍ …
      En Resumen ….
      … los usuarios españoles la demandan hoy…
      … y esto es solo el comienzo!!
    • 20. MUCHAS GRACIAS

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