Pablo guaglianone

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  • Now let’s fast forward to today.
  • Pablo guaglianone

    1. 1. LA TELEVISIÓN DEL FUTURO YA ESTÁ AQUÍ<br />Pablo Guaglianone - Motorola<br />Valladolid, Septiembre 27, 2010<br />
    2. 2. Los origenes de la TV<br />En Vivo… <br />…a todos lo mismo…<br />… en el hogar… <br />…para la familia<br />
    3. 3. Viendo TV en el 2010<br />
    4. 4. Mbps<br />8<br />7<br />6<br />5<br />4<br />3<br />2<br />1<br />La evolucion de lastecnologiaspermitennuevosmodelos de TV…..<br />Velocidades medias de bajada a los hogares<br />Reqsvelocidadtransmision SD<br />
    5. 5. Mbps<br />8<br />7<br />6<br />5<br />4<br />3<br />2<br />1<br />La evolucion de lastecnologiaspermitennuevosmodelos de TV…..<br />OTT<br />Velocidades medias de bajada a los hogares<br />Reqsvelocidadtransmision SD<br />Telco<br />Satelite<br />HD&DVR<br />Cable<br />Advanced <br />Analog<br />Digital <br />Cable<br />tru2way<br />HD&DVR<br />
    6. 6. Modelospara la nueva Era de Internet<br />Era DIgital<br />Era Internet <br />
    7. 7. En la Era de Internet los desafios se multiplican<br />TV<br />mAJORS<br />Nuevosjugadores<br />User generated<br />iTunes<br />“ContenidoInfinito”<br />Multiples Modelos de Negocios<br />Experienciapersonalizadas y Multiples pantallas<br />RedesPublicas y Privadas<br />
    8. 8. Que dicen los usuarios en Europa y España ?<br />Media Engagement Barometer<br />Study Conducted on Behalf of Motorola<br />Spanish Results<br />
    9. 9. Barometer Objectives & Methodology<br />The Motorola Media Mobility Barometer, a thought leadership research campaign, was designed to allow Motorola to:<br />Challenge traditional thinking and change the discussion around consumer tech models<br />Provide new insights that target audiences will find interesting and resonant<br />Inform brand strategy and communications<br />Serve Motorola’s media, outreach, and marketing needs<br /><ul><li>StrategyOne, a global research firm, conducted a 15-minute telephone survey among a representative sample of 3,500 Europeans, age 16-64 across five countries: France (FRA), Germany (DE), Spain (ESP), Sweden (SWE) and the United Kingdom (UK):
    10. 10. Quotas were established in each market for age, gender and region.
    11. 11. A sufficient sample of respondents across three generations – Millennials (age 16-29), Gen Xers (age 30-44) and Baby Boomers (age 45-64) – was obtained in order to compare perceptions, behaviors and trends.
    12. 12. Interviews were conducted from November 13 - December 11, 2009 using the field services of World One.
    13. 13. The margin of sampling error at the 95% level of confidence is ±1.7 for total respondents (3,500) and ±3.7 for each country sample (n=700). </li></li></ul><li>PrincipalesResultados<br />Conectividadesunanecesidad<br />Demanda de Contenido en cualquiersitio y momento<br />Necesidad universal de personalizacion<br />Esferas de Influencia y Recomendacion<br />
    14. 14. Españaes el paisdondeexiste mayor interesporacceder al contenido en cualquiersitio<br />Men are significantly more likely than women to agree (63% vs. 59%)<br />Agree NET (Strongly/Somewhat)<br />D8. Now I am going to read you a list of statements. Please tell me how much you agree or disagree with each.<br />
    15. 15. Si bien la TV esaun el mediomasfrecuentepara el consumo de contenido, cerca de la mitad de los Europeosacceden a RedesSociales y Video en Internet semanalmente<br />62%<br />42%<br />42%<br />20%<br />15%<br />C1. How frequently do you access each of the following types of content?<br />
    16. 16. La demandaparacontenidos en HD esfuerte, principalmente en España y ReunoUnido…<br />Want more HD programming NET: “Currently watch HD video content and would like more access to HD programming “and “Do not currently watch HD video content, but am interested in doing so”<br />C6. Please tell me whether you currently watch HD programming and want to watch more.<br />
    17. 17. Tambienesimportante la demanda de aplicacionespersonalizadas en la TV…<br />Interested NET (Very/Somewhat) <br />E3. How interested are you in each of the following?<br />
    18. 18. Mostrando los españoles mayor interes en interactividadque la media Europea<br />*<br />*<br />*<br />*<br />*<br />*<br />Interested NET (Very/Somewhat) <br />E3. How interested are you in each of the following?<br />
    19. 19. LA TELEVISIÓN DEL FUTURO YA ESTÁ AQUÍ …<br />En Resumen ….<br />… los usuarios españoles la demandan hoy…<br />… y esto es solo el comienzo!!<br />
    20. 20. MUCHAS GRACIAS<br />

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