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Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
Pablo guaglianone
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Pablo guaglianone

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  • Now let’s fast forward to today.
  • Transcript

    • 1. LA TELEVISIÓN DEL FUTURO YA ESTÁ AQUÍ<br />Pablo Guaglianone - Motorola<br />Valladolid, Septiembre 27, 2010<br />
    • 2. Los origenes de la TV<br />En Vivo… <br />…a todos lo mismo…<br />… en el hogar… <br />…para la familia<br />
    • 3. Viendo TV en el 2010<br />
    • 4. Mbps<br />8<br />7<br />6<br />5<br />4<br />3<br />2<br />1<br />La evolucion de lastecnologiaspermitennuevosmodelos de TV…..<br />Velocidades medias de bajada a los hogares<br />Reqsvelocidadtransmision SD<br />
    • 5. Mbps<br />8<br />7<br />6<br />5<br />4<br />3<br />2<br />1<br />La evolucion de lastecnologiaspermitennuevosmodelos de TV…..<br />OTT<br />Velocidades medias de bajada a los hogares<br />Reqsvelocidadtransmision SD<br />Telco<br />Satelite<br />HD&DVR<br />Cable<br />Advanced <br />Analog<br />Digital <br />Cable<br />tru2way<br />HD&DVR<br />
    • 6. Modelospara la nueva Era de Internet<br />Era DIgital<br />Era Internet <br />
    • 7. En la Era de Internet los desafios se multiplican<br />TV<br />mAJORS<br />Nuevosjugadores<br />User generated<br />iTunes<br />“ContenidoInfinito”<br />Multiples Modelos de Negocios<br />Experienciapersonalizadas y Multiples pantallas<br />RedesPublicas y Privadas<br />
    • 8. Que dicen los usuarios en Europa y España ?<br />Media Engagement Barometer<br />Study Conducted on Behalf of Motorola<br />Spanish Results<br />
    • 9. Barometer Objectives & Methodology<br />The Motorola Media Mobility Barometer, a thought leadership research campaign, was designed to allow Motorola to:<br />Challenge traditional thinking and change the discussion around consumer tech models<br />Provide new insights that target audiences will find interesting and resonant<br />Inform brand strategy and communications<br />Serve Motorola’s media, outreach, and marketing needs<br /><ul><li>StrategyOne, a global research firm, conducted a 15-minute telephone survey among a representative sample of 3,500 Europeans, age 16-64 across five countries: France (FRA), Germany (DE), Spain (ESP), Sweden (SWE) and the United Kingdom (UK):
    • 10. Quotas were established in each market for age, gender and region.
    • 11. A sufficient sample of respondents across three generations – Millennials (age 16-29), Gen Xers (age 30-44) and Baby Boomers (age 45-64) – was obtained in order to compare perceptions, behaviors and trends.
    • 12. Interviews were conducted from November 13 - December 11, 2009 using the field services of World One.
    • 13. The margin of sampling error at the 95% level of confidence is ±1.7 for total respondents (3,500) and ±3.7 for each country sample (n=700). </li></li></ul><li>PrincipalesResultados<br />Conectividadesunanecesidad<br />Demanda de Contenido en cualquiersitio y momento<br />Necesidad universal de personalizacion<br />Esferas de Influencia y Recomendacion<br />
    • 14. Españaes el paisdondeexiste mayor interesporacceder al contenido en cualquiersitio<br />Men are significantly more likely than women to agree (63% vs. 59%)<br />Agree NET (Strongly/Somewhat)<br />D8. Now I am going to read you a list of statements. Please tell me how much you agree or disagree with each.<br />
    • 15. Si bien la TV esaun el mediomasfrecuentepara el consumo de contenido, cerca de la mitad de los Europeosacceden a RedesSociales y Video en Internet semanalmente<br />62%<br />42%<br />42%<br />20%<br />15%<br />C1. How frequently do you access each of the following types of content?<br />
    • 16. La demandaparacontenidos en HD esfuerte, principalmente en España y ReunoUnido…<br />Want more HD programming NET: “Currently watch HD video content and would like more access to HD programming “and “Do not currently watch HD video content, but am interested in doing so”<br />C6. Please tell me whether you currently watch HD programming and want to watch more.<br />
    • 17. Tambienesimportante la demanda de aplicacionespersonalizadas en la TV…<br />Interested NET (Very/Somewhat) <br />E3. How interested are you in each of the following?<br />
    • 18. Mostrando los españoles mayor interes en interactividadque la media Europea<br />*<br />*<br />*<br />*<br />*<br />*<br />Interested NET (Very/Somewhat) <br />E3. How interested are you in each of the following?<br />
    • 19. LA TELEVISIÓN DEL FUTURO YA ESTÁ AQUÍ …<br />En Resumen ….<br />… los usuarios españoles la demandan hoy…<br />… y esto es solo el comienzo!!<br />
    • 20. MUCHAS GRACIAS<br />

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