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  • How many of you in here are customers of Tele2?Sweden is an amazing country, with a strong mobile growth at around 10% including handset sales and an underlying growth of mid single digit. In a mature market. Solid development of net sales in the quarter, mostly driven by smartphone sales and data services
  • Smartphoneusershave approx. 60% higher ASPU than feature phoneusers.Customers who haveswitched from feature to smartphone show gooduplift, indicating that theyalreadywere high ASPU customers.Future potential in upliftwhen the rest of the feature phone stock migrateto smartphones, mostly driven by higherfixedfees for data packages.
  • TODAY5 % Lowend (ZTE Blade and Huwei) 700 - 950 SEK30 % Midrange (Sony Ericsson, HTC Wildfire) 1500 – 2500 SEK65 % High End (Iphone and Galaxy S) 5500 – 6000 SEKLineup: ZTEBlade, Huawei, SE Xperia mini, HTC Wildfire, Galaxy S2, iPhone 4 (i stigande prisordning)
  • Shift in th market where we see a decrease in the growth of 3G modems
  • MBB Privat: 46 000 kunder (3 Mkr/mån) på MBB Small – 11 000 utan trafik (700 tkr/mån).MIK: Ca 90 MKr/årrecurringrevenue – enligt P1 är denna stabil framöver. Low data package penetration with smartphones due to classification of ”smartphone”Better performance with a modem (dongel?)Handset data drives profitability on mobile data:Onlyreplacessporadic mobile broadbanduse.Has an attractiverelationshipbetweenusage and pricing.Strong handset data potential.Today 65% of the postpaid customer stock does not have a data package or data included in price plan.80% of the prepaid customer base uses less than 1 Mb data per month.4G Mobile Broadband is a substitute to xDSL. 4G router to be launched in Q3/Q4.
  • 1. Tele2 Sweden continued the roll-out of the combined 2G and 4G network in the joint venture Net4Mobility.2. During Q2, six major cities were added to the list of what will become the network with the best coverage in Sweden. We have now covered 40% of the population.3. (Furthermore, through Net4Mobility, Tele2 acquired a licence in the 800 MHz frequency allowing the company to build a 2G/4G network throughout Sweden in a cost efficient way. )4. Tele2 is today offering 4G mobile broadband with speed up to 80 Mbit/s - unlimited surf at at 399 SEK/month. We are seeing 4G handsets and tablets arriving during 2H 2011.
  • Continuedroll-out of fiber to households in Sweden.Attractive service portfolio and Triple-playofferings.Existing traditional cable-tv-business is leveraged to support fiber roll-out.Around 1,5 billion SEK in Capex over the coming years
  • Positive for cash flow Looks negative for EBITDA %-marginBesparing kommande 5 år Capex+Opex tack vare nätutbyggnad i JVs:2012: Opex: 523’ Capex: 608’2013: Opex: 557’ Capex: 700’2014: Opex: 572’ Capex: 308’2015: Opex: 538’ Capex: 308’2016: Opex: 508’ Capex: 308’Total: Opex: 2697’ Capex: 2231’
  • Wewillbreake the trend and recover EBITDAEBITDA 2011 full yearAC+F2: 2893 MSEK
  • \\
  • As you saw a couple of days ago we have control over 99% of the shares on Network Norway which makes us able to continue with the integration in full speed. We see that we can have a rationalisation of the market, a market repairOne Call 44% of revenue. postpayconsumer mobile brand with 5% market share i consumer mobile. LEBARA 30% of revenue, prepayconsumer mobile brand targeting immigrantsNwN Business 23% of revenue, postpay business mobile brandNwN Wholesale 3% of revenue
  • Important to remembershort term we are still MVNOWe will be the nr 3 player in the market with a current market share of around 15%. Long term the goal is offcourse to deliver on Tele2s overall targets on EBITDA and other KPIs. Hence we want to grow even further in Norway. 20% market share kräver 197’ customer net intake  baserat på customer market shareTele2 Norway548 000 customers, mobile96 000 customers, fixed8,5 % market share (subscribers, mobile)Tele2 Norway + Network Norway1 074 000 customers, mobile96 000 customers, fixed16,9 % market share (subscribers, mobile)


  • 1. Capital Markets Day 2011
    Market Area Nordic
    Thomas Ekman
  • 2. Market Area Overview
    Current Focus:
    Sweden: Building on mobile growth and 4G roll-out coupled with household/corporate fiber strategy
    Norway: Integrate Network Norway
  • 3. Sweden
  • 4. Operational Performance
    Total Revenue Q2 11
    SEK Million
    SEK Million
    SEK Million
  • 5. Potential Uplift in Smartphone Migration
    Smartphone Install Base (Postpaid)
    Average ASPU
    Feature phone
    Feature phone
  • 6. Smartphone Price Range
  • 7. Shift in Mobile Broadband Market
  • 8. Handset Data Drives Profitability
    Handset data
    Mobile broadband data (3G)
    • Handset data drives profitability on mobile data
    • 9. Strong handset data potential
    • 10. 4G Mobile Broadband is a substitute to xDSL
  • The 4G Roll-Out Continues
    End of 2012
    • 4G mobile broadband is already launched
    • 11. 4G handsets and home router coming late 2011
    4G coverage
    *Percentage of the population
    In Q2 2011, 4G roll-out was completed in 14 cities
  • 12. Increased Fiber Focus
    298 SEK
  • 13. CostBenefits of Mobile Networks in JVs
    Mobile EBITDA (Sweden)
    JV CAPEX & OPEX Saving
    Mobile EBIT SavingNet4Mobility
    SEK Million
  • 14. EBITDA Development
    Tele2 Mobile EBITDA
    Even more cost-efficient operations break the trend
  • 15. Norway
  • 16. Operational Performance
    Total Revenue Q2 11
    SEK Million
    SEK Million
    SEK Million
  • 17. Norwegian Market Consolidation
  • 18. Market Shares
    • Nationwide coverage by 1H 2013
    • 19. Long term market share of 25%
    • 20. Long term alignment with Tele2 Group targets
    Detnorskemarkedet for elektroniskekommunikasjonstjenster2010”,
    Post- ogteletilsynet, 20May 2011.
  • 21. Conclusion
    Smartphones are drivingrevenues and margin
    Increased fiber focus
    Shift in %-EBITDA trend
    Norwegian market consolidation