WESTERN EUROPE




1   2009-09-17   Henrik Ringmar
MARKET AREA
WESTERN EUROPE
Henrik Ringmar
Market Area Director
INTRODUCTION
    Market Area Western Europe
        Represents 32 percent of total revenues Q2 2009
                  More...
OPERATIONAL PERFORMANCE
        Benefiting from operational                                               SEK million
    ...
THE NETHERLANDS
Develop for the future
ISSUES WE HAVE TACKLED
       Merged Tele2 and Versatel
       Secured broadband development
       Strengthened B2B depar...
OUR STRENGTHS
       “On net” strategy on own
       fixed network
       All segments served with
       full product por...
PROVIDING THE BEST DEAL
       Combining Price Leadership with proven Quality
         – Results in higher sales, lower ac...
CUSTOMER LIFE TIME VALUE
                       Fixed: milk & defend                                                     B...
IMPROVED PRODUCT
     OFFERINGS
                  VDSL2 Introduction   Mobile Internet Services




10   2009-09-17     He...
BEST IN CLASS PROVIDER IN
     THE CORPORATE SEGMENT




11   2009-09-17   Henrik Ringmar
STRONG POSITION B2B &
     WHOLESALE




12   2009-09-17   Henrik Ringmar
AUSTRIA
Further restructuring
TELE2 AUSTRIA
                                   SEK million                    EBITDA
                                   ...
Q&A

15   2009-09-17   Henrik Ringmar
SUMMARY
           Successful restructuring delivered

           Aim for increasing market share
           in the B2B se...
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CMD W Europe 2009

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Presentation Market Area Western Europe from Tele2s Capital Markets Day 2009

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CMD W Europe 2009

  1. 1. WESTERN EUROPE 1 2009-09-17 Henrik Ringmar
  2. 2. MARKET AREA WESTERN EUROPE Henrik Ringmar Market Area Director
  3. 3. INTRODUCTION Market Area Western Europe Represents 32 percent of total revenues Q2 2009 More than SEK 1 000 million in operational cash flow 1H 2009 Gold standard for Tele2 Group in Business to Business services and consumer fixed broadband Short- to medium-term focus & activities: Netherlands Develop for the future Austria Further restructuring Germany Cash focus France New direction 3 2009-09-17 Henrik Ringmar
  4. 4. OPERATIONAL PERFORMANCE Benefiting from operational SEK million 2 000 REVENUE excellence 1 600 1 200 Aiming to increase market 800 share in B2B segment 400 0 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 SEK million EBITDA 480 SEK million EBITDA - CAPEX 400 400 320 320 240 240 160 160 80 80 0 0 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 -80 -80 -160 -160 Netherlands Germany Austria France 4 2009-09-17 Henrik Ringmar
  5. 5. THE NETHERLANDS Develop for the future
  6. 6. ISSUES WE HAVE TACKLED Merged Tele2 and Versatel Secured broadband development Strengthened B2B department + = 6 2009-09-17 Henrik Ringmar
  7. 7. OUR STRENGTHS “On net” strategy on own fixed network All segments served with full product portfolio 7 2009-09-17 Henrik Ringmar
  8. 8. PROVIDING THE BEST DEAL Combining Price Leadership with proven Quality – Results in higher sales, lower acquisition costs and lower churn 8 2009-09-17 Henrik Ringmar
  9. 9. CUSTOMER LIFE TIME VALUE Fixed: milk & defend BB: Increase Value & Lock-in 1P 2P 3P 3P+ mobilised 39 39 34 35 32 32 26 29 378 Rev 36 34 364 33 34 23 23 349 32 30 31 Rev 30 29 28 330 319 70 312 70 303 70 282 71 1P 266 75 72 254 77 627 79 550 83 86 500 466 432 410 384 308 362 341 279 295 Fixed 323 259 573 414 322 271 237 247 240 208 180 226 166 146 202 130 183 168 WLR 192 202 203 197 195 193 2/3P Q1-07 Q2-07 Q3-07 Q4-07 Q1-08 Q2-08 Q3-08 Q4-08 Q1-09 Q2-09 Q1-07 Q2-07 Q3-07 Q4-07 Q1-08 Q2-08 Q3-08 Q4-08 Q1-09 Q2-09 9 2009-09-17 Henrik Ringmar
  10. 10. IMPROVED PRODUCT OFFERINGS VDSL2 Introduction Mobile Internet Services 10 2009-09-17 Henrik Ringmar
  11. 11. BEST IN CLASS PROVIDER IN THE CORPORATE SEGMENT 11 2009-09-17 Henrik Ringmar
  12. 12. STRONG POSITION B2B & WHOLESALE 12 2009-09-17 Henrik Ringmar
  13. 13. AUSTRIA Further restructuring
  14. 14. TELE2 AUSTRIA SEK million EBITDA 160 80 0 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 -80 SEK million EBITDA - CAPEX 160 80 0 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 -80 -160 14 2009-09-17 Henrik Ringmar
  15. 15. Q&A 15 2009-09-17 Henrik Ringmar
  16. 16. SUMMARY Successful restructuring delivered Aim for increasing market share in the B2B segment Selectively develop product portfolio with new services that fulfill customer demands 16 2009-09-17 Henrik Ringmar

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