CMD Russia 2009
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Presentation Market Area Russia from Tele2s Capital Markets Day 2009

Presentation Market Area Russia from Tele2s Capital Markets Day 2009

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CMD Russia 2009 Presentation Transcript

  • 1. RUSSIA 1 2009-09-16 Name Namesson
  • 2. MARKET AREA RUSSIA Dmitry Strashnov Market Area Director
  • 3. RUSSIA AT LARGE 17,075,400 square kilometres 142 million people 11 time zones Flight length from Kaliningrad to Vladivostok ~12 hours 83 regions 3 2009-09-16 Name Namesson
  • 4. RUSSIAN TELECOM MARKET Player License Cover Sub. Base Market share growth rate* #Regions Q2 2009 July 2009 vs. July 2008 MTS 82 regions 67 420 000 8,99% Beeline 80 regions 49 500 000 14,02% Megafon 83 regions 45 400 000 14,29% TELE2 37 regions 12 381 000 27,77% *Source: ACM 4 2009-09-16 Name Namesson
  • 5. MOBILE SUBSCRIBER PENETRATION Penetration levels in Tele2 licensed areas Market penetration: 129%* Active SIM penetration: 95%** Estimated human penetration: 82%** * & ** Source: ACM* and internal TELE2 research** 5 2009-09-16 Name Namesson
  • 6. TELE2 RUSSIA CURRENT FOOTPRINT Licenses - 37 regions with a population of 61 million 6 2009-09-16 Name Namesson
  • 7. CLEAR BUSINESS GOALS THROUGH EVOLUTION Perceived price leadership/ Subscriber base Defender 17 REGIONS Challenger Retention ARPU protection Subscribers acquisition Newcomer ARPU protection Retention Subscribers acquisition 20 REGIONS 1,5 – 2 years 2,5 – 3 years >3 years 7 2009-09-16 Name Namesson
  • 8. TELE2 RUSSIA – OLD REGIONS 8 2009-09-16 Name Namesson
  • 9. CONTINUOUS CUSTOMER GROWTH 14 000 000 300 Total SUBS end of period ARPU total 12 000 000 229 250 229 231 217 216 227 217 10 000 000 205 208 190 200 8 000 000 150 6 000 000 100 4 000 000 50 2 000 000 0 0 Q1-07 Q2-07 Q3-07 Q4-07 Q1-08 Q2-08 Q3-08 Q4-08 Q1-09 Q2-09 9 2009-09-16 Name Namesson
  • 10. SOLID PROFITABILITY PROFILE 8 000 000 50% Op Revenue EBITDA EBITDA % 7 000 000 45% 6 000 000 40% 40% 37% 37% 5 000 000 36% 36% 36% 4 000 000 33% 33% 35% 31% 3 000 000 28% 30% 2 000 000 25% 1 000 000 0 20% Q1-07 Q2-07 Q3-07 Q4-07 Q1-08 Q2-08 Q3-08 Q4-08 Q1-09 Q2-09 10 2009-09-16 Name Namesson
  • 11. TELE2 IS NUMBER ONE IN 10 OF 17 REGIONS Tele2 share Beeline Share MTS Share Megafon Share Other Share 40% Market share in existing regions, %. 37% 35% 30% 25% 22% 21% 20% 17% 15% 10% 3% 5% 0% Source: Internal Tele2 research As of July 31, 2009 11 2009-09-16 Name Namesson
  • 12. TELE2 RUSSIA NEW REGIONS 12 2009-09-16 Name Namesson
  • 13. NEW REGIONS: A 3-STEP LAUNCH Prelaunch Press- Event & sales on awareness conference & the main square building add campaign 13 2009-09-16 Name Namesson
  • 14. NEW REGIONS: CUSTOMER BASE DEVELOPMENT Novosibirsk 900 800 771,7 Bryansk Subscribers new regions, k subs. 700 600 490,4 500 Tomsk 400 Karsnodar 368,4 300 247,8 220,0 189,3 194,8 200 148,0 106,8 100 0 dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 14 2009-09-16 Name Namesson
  • 15. OUTLOOK Subscriber base should be able to reach 18-19 million by YE 2011 Maintain ARPU growth at 5% by 2011 EBITDA margin 2010-2011 Old regions’ EBITDA margin should evolve in the range of 40-45 percent New regions’ EBITDA margin should break even 2 years from launch Russia’s total EBITDA margin should develop in the range of 25-30 percent Capex 2010-2011 Accumulated Capex in Russia should be in the range of SEK 4.5-5.0 billion Selected acquisitions – when available and under right conditions 15 2009-09-16 Name Namesson
  • 16. Q&A 16 2009-09-16 Name Namesson
  • 17. SUMMARY Commercial launch of new regions on track New demanding but achievable operational targets set for Russia Tele2 Russia will continue to be the growth engine of the group 17 2009-09-16 Name Namesson