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The Incredible Online Newsroom A Centralized Communications Content Headquarters              by Steve Momorella
My goal for this event is for you to takeaway at least 10 new ideas that you can  use today in your online newsroom.      ...
Who uses an online newsroom?               JournalistsAnd…bloggers, analysts, investors, potential              customers,...
What is an online newsroom?A centralized news headquarters for all of your digital   content, including news stories, phot...
What is an online newsroom?
What is an online newsroom?
What is an online newsroom?
What is an online newsroom?
What is an online newsroom?
Be sure to include
And Don’t Forget
Socialize your newsroom•   Social media release•   Contact info that includes social networks•   Accessible subject matter...
Social news• 75% of online news consumers say they get news  forwarded through posts on social networking  sites• Twitter ...
Fortune 100 social adoption• 77% have a Twitter account• 75% have a Facebook page and allow people  to post to their wall•...
Why have an online newsroom?Top 10 reasons1. People expect a company to have an online newsroom2. People believe that all ...
Why have an online newsroom?Top 10 reasons (Continued)6. Control and delivery of the corporate message7. Measurement of co...
Why have an online newsroom?Do you need more reasons?• Strengthen relationships with the media and bloggers by  offering p...
When to use the newsroom•   24x7 headquarters for your organization•   Tie in with marketing events & launches•   Thought ...
Where is a newsroom seen?• SEO-friendly domain / branded design    – News.URL.com or URLnews.com•   Auto-publish to search...
Key takeaways•   Position your online newsroom as a go-to resource in your industry.•   Ensure that you have all of the es...
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
The Incredible Online Newsroom
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The Incredible Online Newsroom

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Transcript of "The Incredible Online Newsroom"

  1. 1. The Incredible Online Newsroom A Centralized Communications Content Headquarters by Steve Momorella
  2. 2. My goal for this event is for you to takeaway at least 10 new ideas that you can use today in your online newsroom. Steve Momorella TEKGROUP International http://tekgroup.com
  3. 3. Who uses an online newsroom? JournalistsAnd…bloggers, analysts, investors, potential customers, existingcustomers, employees, partners, vendors, pot ential employees, researchers, news consumers And….thousands of organizations
  4. 4. What is an online newsroom?A centralized news headquarters for all of your digital content, including news stories, photos, videos, financial and other organizational information. A place for journalists and news consumers to find breaking news about your company.“I see little distinction between an online newsroom and the home page of a corporate web site.” – David Meerman Scott
  5. 5. What is an online newsroom?
  6. 6. What is an online newsroom?
  7. 7. What is an online newsroom?
  8. 8. What is an online newsroom?
  9. 9. What is an online newsroom?
  10. 10. Be sure to include
  11. 11. And Don’t Forget
  12. 12. Socialize your newsroom• Social media release• Contact info that includes social networks• Accessible subject matter experts• ShareThis / Tweet this• Multimedia• Blogs• Interactive press kits• Social search
  13. 13. Social news• 75% of online news consumers say they get news forwarded through posts on social networking sites• Twitter (30%) edged out television (27%) as the source of initial awareness of a major international event• 52% say they share links to news with others via those means
  14. 14. Fortune 100 social adoption• 77% have a Twitter account• 75% have a Facebook page and allow people to post to their wall• 57% have are using YouTube to post videos• 25% have Twitter, Facebook, and YouTube accounts, and maintain a blog
  15. 15. Why have an online newsroom?Top 10 reasons1. People expect a company to have an online newsroom2. People believe that all companies will have an online newsroom3. People visit company online newsrooms often to very often4. People visit both large and small-to-medium sized company online newsrooms5. Centralized location and 24-hour access to your news content
  16. 16. Why have an online newsroom?Top 10 reasons (Continued)6. Control and delivery of the corporate message7. Measurement of communication efforts8. Media request management9. Social media interaction10. Return on Investment (ROI)
  17. 17. Why have an online newsroom?Do you need more reasons?• Strengthen relationships with the media and bloggers by offering preferred content• One more ticket to the search lottery• Drive traffic to other online properties• Communicate effectively with anyone online• Self-publish• Become an industry resource• Present accurate information
  18. 18. When to use the newsroom• 24x7 headquarters for your organization• Tie in with marketing events & launches• Thought leadership• Crisis communications• Investor Relations and financial news• Newsjacking
  19. 19. Where is a newsroom seen?• SEO-friendly domain / branded design – News.URL.com or URLnews.com• Auto-publish to search engines• Consider all viewing screens• 24x7 administrative access• Mobile publishing• Social media communities• International reach
  20. 20. Key takeaways• Position your online newsroom as a go-to resource in your industry.• Ensure that you have all of the essential elements that mainstream journalists expect.• Integrate social media features into your online newsroom so people can share your news.• Use content marketing to help increase exposure and brand awareness for your organization.• Produce content that supports the search optimization strategy of your organization.• Determine the best approach for your organization — build or buy scenarios.
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