Facebook: http://www.facebook.com/tejas.oza<br />Twitter    : http://twitter.com/Net_Strategist<br />LinkedIn : http://au....
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”<...
To  use  Internet as a strategic tool for marketing, <br />there needs to be a complete, well thought-off and coherent str...
Marketing Conversions has developed a <br />Strategic Framework for Internet Marketing. <br />Here is the high level & sim...
7 Steps within the Building Blocks</li></li></ul><li>7 Steps within the Building Blocks <br />Strategic Internet Marketing...
Analyse – 1. Customers, Competitors & Market<br />Customers & Market <br />Define / Identify…..<br />Target Market.<br />Y...
Analyse – 1. Customers, Competitors & Market<br />Competitors <br />Analyse / Identify …..<br />Your Offline Competitors<b...
Analyse – 2. Know your Business & your Website objectives<br />Describe / Identify / Map …..<br />Your Business Goals<br /...
Build – 3. Create Positioning & Unique Selling Proposition (USP)<br />Position  your Business as the Only Option<br />Find...
Build – 4. Lead Generation and/or Marketing focused website – Key Design Elements<br />Leads Focused Design Elements<br />...
Build – 4. Lead Generation and/or Marketing focused website – Key Content Elements<br />Lead Focused Content Elements<br /...
Acquire - 5. Generate tons of ‘useful’ Traffic<br />Important Sources of Prospects & Traffic<br />Paid Search<br />Search ...
Acquire - 6. Convert Traffic & Build Relationships<br />
Refine - 7. Analyse -Test – Optimise – Restrategise!<br /> <br />Analysis – What, Why, How & By Whom of Website Visitors<b...
Refine - 7. Analyse -Test – Optimise – Restrategise!<br /> <br />A/B & Multivariate Testing<br />Heat map Testing<br />Wha...
 Online advertisements.
 Different opt-in strategies
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Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy

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Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy

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Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy

  1. 1. Facebook: http://www.facebook.com/tejas.oza<br />Twitter : http://twitter.com/Net_Strategist<br />LinkedIn : http://au.linkedin.com/in/tejasoza<br />Instant Growth: 7 steps to Create and Execute your Profitable Internet Strategy to Dominate your market <br />(for Small & Medium Sized Businesses)<br />Tejas Oza<br />Internet Strategist<br />
  2. 2. “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”<br />…….Sun Tzu<br />
  3. 3. To use  Internet as a strategic tool for marketing, <br />there needs to be a complete, well thought-off and coherent strategy in place. <br />How an internet strategy may look like for SMEs?<br />
  4. 4. Marketing Conversions has developed a <br />Strategic Framework for Internet Marketing. <br />Here is the high level & simplified version of the framework <br />for Small & Medium Sized Businesses..<br /><ul><li>4 Building Blocks
  5. 5. 7 Steps within the Building Blocks</li></li></ul><li>7 Steps within the Building Blocks <br />Strategic Internet Marketing Framework <br />
  6. 6. Analyse – 1. Customers, Competitors & Market<br />Customers & Market <br />Define / Identify…..<br />Target Market.<br />Your Ideal Prospect<br />Market Size<br />Problems of Prospects & Customers<br />How to Solve Them<br />Effective ways to Reach Targets & Prospects<br />Calculate Lifetime Value of Customers<br />
  7. 7. Analyse – 1. Customers, Competitors & Market<br />Competitors <br />Analyse / Identify …..<br />Your Offline Competitors<br />Your Online Competitors<br />What are they doing well<br />What they are not doing well<br />What problems they are not addressing<br />What problems they are trying to solve<br />
  8. 8. Analyse – 2. Know your Business & your Website objectives<br />Describe / Identify / Map …..<br />Your Business Goals<br />How will Website help you in Achieving your Business Goals<br />Your Website Goals<br />How would you shorten the cycle using the online channel<br />Your Sales Cycle<br />Your Sales Process<br />Plan Your Marketing Budget<br />Use Lifetime Customer Value and Cost Per Customer <br />Acquisition to determine the Budget <br />
  9. 9. Build – 3. Create Positioning & Unique Selling Proposition (USP)<br />Position your Business as the Only Option<br />Find 1 Area of differentiation & Superiority to Competitors<br />Match all other key features with your competitors<br />Describe How would you deliver the USP<br />Show Proof of delivering the USP<br />
  10. 10. Build – 4. Lead Generation and/or Marketing focused website – Key Design Elements<br />Leads Focused Design Elements<br />Minimise Distractions <br />Usability Driven Navigation<br />Correct Website Structure<br />Search Engine Friendly Design<br />Effective Landing Pages Design<br />
  11. 11. Build – 4. Lead Generation and/or Marketing focused website – Key Content Elements<br />Lead Focused Content Elements<br />Focus on Benefits not on Features<br />Highlight USP & Positioning<br />Effective Headlines & Call to Actions<br />Relevant & Targeted Content<br />Building Credibility & Trust<br />Effective Landing Pages Content<br />
  12. 12. Acquire - 5. Generate tons of ‘useful’ Traffic<br />Important Sources of Prospects & Traffic<br />Paid Search<br />Search Engine Optimisation<br />Social Media<br />Content Media<br /> Advertising<br />
  13. 13. Acquire - 6. Convert Traffic & Build Relationships<br />
  14. 14. Refine - 7. Analyse -Test – Optimise – Restrategise!<br /> <br />Analysis – What, Why, How & By Whom of Website Visitors<br />If you do not analyse, you will not know what is going wrong or what you are doing right!<br />
  15. 15. Refine - 7. Analyse -Test – Optimise – Restrategise!<br /> <br />A/B & Multivariate Testing<br />Heat map Testing<br />What to Test?<br /><ul><li>Different sales copy.
  16. 16. Online advertisements.
  17. 17. Different opt-in strategies
  18. 18. Different opt-in processes.
  19. 19. Different emails.
  20. 20. Different newsletter layouts.
  21. 21. Head-lines.
  22. 22. Graphics.
  23. 23. Layout of landing pages or web pages.
  24. 24. Pricing models.
  25. 25. Different font sizes
  26. 26. Different shopping cart processes</li></li></ul><li>Refine - 7. Analyse -Test – Optimise – Restrategise!<br /> <br />Optimise Web Site Design & Content based on Testing Results<br />Start over from Step 1 again!<br />Once you know what is working and what is not, you use what is working better and keep improving that. <br />This is a strategy, which can massively increase your profits with comparatively much lower cost involved in comparison to most others.<br />Once you have completed one cycle of the above steps………….. start again! Keep refining it and see your business growing by leaps and bounds! <br />
  27. 27. “There will be hunters and hunted, winners and losers. What counts in global competition is the right strategy and success..!”<br />……. Heinrich von Pierer<br />Wishing You Success! – Tejas Oza<br />

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