Facebook: http://www.facebook.com/tejas.oza Twitter : http://twitter.com/Net_Strategist LinkedIn : http://au.linkedin.com/in/tejasoza Instant Growth: 7 steps to Create and Execute your Profitable Internet Strategy to Dominate your market (for Small & Medium Sized Businesses) Tejas Oza Internet Strategist
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” …….Sun Tzu
To use Internet as a strategic tool for marketing, there needs to be a complete, well thought-off and coherent strategy in place. How an internet strategy may look like for SMEs?
Marketing Conversions has developed a Strategic Framework for Internet Marketing. Here is the high level & simplified version of the framework for Small & Medium Sized Businesses..
7 Steps within the Building Blocks Strategic Internet Marketing Framework
Analyse – 1. Customers, Competitors & Market Customers & Market Define / Identify….. Target Market. Your Ideal Prospect Market Size Problems of Prospects & Customers How to Solve Them Effective ways to Reach Targets & Prospects Calculate Lifetime Value of Customers
Analyse – 1. Customers, Competitors & Market Competitors Analyse / Identify ….. Your Offline Competitors Your Online Competitors What are they doing well What they are not doing well What problems they are not addressing What problems they are trying to solve
Analyse – 2. Know your Business & your Website objectives Describe / Identify / Map ….. Your Business Goals How will Website help you in Achieving your Business Goals Your Website Goals How would you shorten the cycle using the online channel Your Sales Cycle Your Sales Process Plan Your Marketing Budget Use Lifetime Customer Value and Cost Per Customer Acquisition to determine the Budget
Build – 3. Create Positioning & Unique Selling Proposition (USP) Position your Business as the Only Option Find 1 Area of differentiation & Superiority to Competitors Match all other key features with your competitors Describe How would you deliver the USP Show Proof of delivering the USP
Build – 4. Lead Generation and/or Marketing focused website – Key Content Elements Lead Focused Content Elements Focus on Benefits not on Features Highlight USP & Positioning Effective Headlines & Call to Actions Relevant & Targeted Content Building Credibility & Trust Effective Landing Pages Content
Acquire - 5. Generate tons of ‘useful’ Traffic Important Sources of Prospects & Traffic Paid Search Search Engine Optimisation Social Media Content Media Advertising
Optimise Web Site Design & Content based on Testing Results Start over from Step 1 again! Once you know what is working and what is not, you use what is working better and keep improving that. This is a strategy, which can massively increase your profits with comparatively much lower cost involved in comparison to most others. Once you have completed one cycle of the above steps………….. start again! Keep refining it and see your business growing by leaps and bounds!
“There will be hunters and hunted, winners and losers. What counts in global competition is the right strategy and success..!” ……. Heinrich von Pierer Wishing You Success! – Tejas Oza