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Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy
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Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy

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Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy

Instant Growth : 7 Steps To Create And Execute Your Profitable Internet Strategy

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  • 1. Facebook: http://www.facebook.com/tejas.oza
    Twitter : http://twitter.com/Net_Strategist
    LinkedIn : http://au.linkedin.com/in/tejasoza
    Instant Growth: 7 steps to Create and Execute your Profitable Internet Strategy to Dominate your market
    (for Small & Medium Sized Businesses)
    Tejas Oza
    Internet Strategist
  • 2. “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
    …….Sun Tzu
  • 3. To use  Internet as a strategic tool for marketing,
    there needs to be a complete, well thought-off and coherent strategy in place.
    How an internet strategy may look like for SMEs?
  • 4. Marketing Conversions has developed a
    Strategic Framework for Internet Marketing.
    Here is the high level & simplified version of the framework
    for Small & Medium Sized Businesses..
    • 4 Building Blocks
    • 5. 7 Steps within the Building Blocks
  • 7 Steps within the Building Blocks
    Strategic Internet Marketing Framework
  • 6. Analyse – 1. Customers, Competitors & Market
    Customers & Market
    Define / Identify…..
    Target Market.
    Your Ideal Prospect
    Market Size
    Problems of Prospects & Customers
    How to Solve Them
    Effective ways to Reach Targets & Prospects
    Calculate Lifetime Value of Customers
  • 7. Analyse – 1. Customers, Competitors & Market
    Competitors
    Analyse / Identify …..
    Your Offline Competitors
    Your Online Competitors
    What are they doing well
    What they are not doing well
    What problems they are not addressing
    What problems they are trying to solve
  • 8. Analyse – 2. Know your Business & your Website objectives
    Describe / Identify / Map …..
    Your Business Goals
    How will Website help you in Achieving your Business Goals
    Your Website Goals
    How would you shorten the cycle using the online channel
    Your Sales Cycle
    Your Sales Process
    Plan Your Marketing Budget
    Use Lifetime Customer Value and Cost Per Customer
    Acquisition to determine the Budget
  • 9. Build – 3. Create Positioning & Unique Selling Proposition (USP)
    Position your Business as the Only Option
    Find 1 Area of differentiation & Superiority to Competitors
    Match all other key features with your competitors
    Describe How would you deliver the USP
    Show Proof of delivering the USP
  • 10. Build – 4. Lead Generation and/or Marketing focused website – Key Design Elements
    Leads Focused Design Elements
    Minimise Distractions
    Usability Driven Navigation
    Correct Website Structure
    Search Engine Friendly Design
    Effective Landing Pages Design
  • 11. Build – 4. Lead Generation and/or Marketing focused website – Key Content Elements
    Lead Focused Content Elements
    Focus on Benefits not on Features
    Highlight USP & Positioning
    Effective Headlines & Call to Actions
    Relevant & Targeted Content
    Building Credibility & Trust
    Effective Landing Pages Content
  • 12. Acquire - 5. Generate tons of ‘useful’ Traffic
    Important Sources of Prospects & Traffic
    Paid Search
    Search Engine Optimisation
    Social Media
    Content Media
    Advertising
  • 13. Acquire - 6. Convert Traffic & Build Relationships
  • 14. Refine - 7. Analyse -Test – Optimise – Restrategise!
     
    Analysis – What, Why, How & By Whom of Website Visitors
    If you do not analyse, you will not know what is going wrong or what you are doing right!
  • 15. Refine - 7. Analyse -Test – Optimise – Restrategise!
     
    A/B & Multivariate Testing
    Heat map Testing
    What to Test?
    • Different sales copy.
    • 16. Online advertisements.
    • 17. Different opt-in strategies
    • 18. Different opt-in processes.
    • 19. Different emails.
    • 20. Different newsletter layouts.
    • 21. Head-lines.
    • 22. Graphics.
    • 23. Layout of landing pages or web pages.
    • 24. Pricing models.
    • 25. Different font sizes
    • 26. Different shopping cart processes
  • Refine - 7. Analyse -Test – Optimise – Restrategise!
     
    Optimise Web Site Design & Content based on Testing Results
    Start over from Step 1 again!
    Once you know what is working and what is not, you use what is working better and keep improving that.
    This is a strategy, which can massively increase your profits with comparatively much lower cost involved in comparison to most others.
    Once you have completed one cycle of the above steps………….. start again! Keep refining it and see your business growing by leaps and bounds!
  • 27. “There will be hunters and hunted, winners and losers. What counts in global competition is the right strategy and success..!”
    ……. Heinrich von Pierer
    Wishing You Success! – Tejas Oza

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