• Founded by – King Camp Gillette in 1901• Owned by – Procter & Gamble (P&G)• Previous owner – The Gillette Company• Marketing – Worldwide• Country – India, United States• Industry –Fashion & Personal care• Slogan –“The Best A Man Can Get”
PRODUCTS Personal & Oral Hygiene Razors Shaving Gels Deodorants Body Wash Skin Care Hair Care
BRAND HIGHLIGHTS First in INDIA to introduce gel in tubes. Running since 110 years (1901-2011). Global Leader in male Toiletries products. Over 1 Billion men start their day with Gillette. Manufacturing operations located in 23 countries. Distribution in 200+ countries.
Three Core BusinessesGillette is the undisputed global leader in: Grooming Portable Power Oral Care
BLADES & RAZORS SEGMENT Grooming Male & Female Shaving Products Toiletries Blades & Electric Pre-Shave Post-Shave Deodorants Razors ShaversDisposable Shaving Replacement Razors Systems Blades
BRAND AMBASSDORS*Tiger Woods * Roger FedererAmerican Golfer Model, Actor
BRAND AMBASSDORS*David Beckham * Arjun Ram pal(2011) Football player Indian model, Actor
Promotional Activities Gillette India Limited tie up with Rediff-on-the-net e-commerce to market its product. Tie up with the ZAPAK for the India Gaming Championship 2009 for Mach3 turbo promotion. Endorsed by eminent sports personalities Used sports as a major promotional vehicles
Gillette Venus EscalatorJanuary 2011 an oversized female leg with the Goal of saying The smooth Benefit of Gillette Venus
“The Best A Man Can Get’’ Campaign2004 strong, product-focused campaign for MACH3Turbo and other male shaving products. Successfully promoted campaign & increased 15% sales for the year.
“Bend it with Beckham” CampaignApril, May 2005 largest consumer promotion campaign for Gillette across the Middle East, Africa and Europe achieved impressive business results 20% increase in volume sales through April and May 2005 across the three premium Gillette products.
“Gillette Razor Zamboni Ad” CampaignApril 2009 Gillette razors attached to Zamboni Ice Resurfacer machines seeming the razors were giving a Smoother shave to the ice.
“The Moment” Campaign2009-11 It’s a Global Brand marketing campaign modernized version of “The Best A Man Can Get,” campaign . Featured with Sports stars namely Tiger Woods, Roger Federer and Derek Jeter in Ads & Promotions.
Competitive Brands Palmolive Old Spice Hindustan Lever Limited Godrej Axe Dettol
Television Sponsored Programs Drafted 3 Gillette Soccer Saturday Fast Cars and Superstars
COMPANY SWOT ANALYSIS Strengths WeaknessesMarket Leader Long Development CyclesStrong Brand Image Relatively Static Market GrowthAggressive Advertising High costs of productsQuality & Innovation Expensive Brand MaintenancePortfolio RangeConsumer Brand New CompetitorsDemand for High Quality Increasing Buyer PowerNew Production - Growth in SubstitutesTechnology Electric shaving technologyExpansion of Production Economic Downturn& Distribution Opportunities Threats
Reason for choosingAs I use Gillette for my personal HygieneHYPOTHESIS GILLETTE is the most renowned brand in Shaving Product Market In India CONCLUSION GILLETTE remain as the market leader of Grooming sector products for the future.