Social Design :: Social Network Design

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Social Network Design
Leancamp

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Social Design :: Social Network Design

  1. 1. Barcelona @leancamp Social Network Design @JaumeTeixi 11/02/2012Saturday, February 11, 12
  2. 2. Network Effect Each new user adds a positive or negative effect for the restSaturday, February 11, 12
  3. 3. Social Graph Facebook Connect Twitter Oauth etc.Saturday, February 11, 12
  4. 4. Design Elements Tutorial by Default Personalization / Customization Friends / Followers Ecosystem User-to-User MessagingSaturday, February 11, 12
  5. 5. Design Elements Balancing and Embracing Cooperation / Competition UGC User Generated Contents Discovery & Creations of GroupsSaturday, February 11, 12
  6. 6. Design Elements Collecting /Achieving Levels / Badges Statistics / Leaderboards w/ FriendsSaturday, February 11, 12
  7. 7. Design Elements User Profile Badge w/ Badges,Statistics Enabling The Sharing Button ...of small piecesSaturday, February 11, 12
  8. 8. Design Metrics Churn - Constant loss and gain of members Cohort Analysis - Aggregates On Time DAU/MAU - Comparing Daily Active Users to Monthly Active Users UAC - User Acquisition Cost k-Factor - Viral Rate/ViralitySaturday, February 11, 12
  9. 9. Design for Contribution Social Influence - Reputation Social Favors - Reciprocity Social Discovery - Efficacy Social Belonging - CommunitySaturday, February 11, 12
  10. 10. Design for 3 Cycles Focus on 3 Engagements Cycles: Novice - Clear Goals Regular - Fresh Content Evangelist - Exclusive StatusSaturday, February 11, 12
  11. 11. Barcelona @leancamp Thank You! Questions? @JaumeTeixi 11/02/2012Saturday, February 11, 12

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