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ONLINE BRANDING

    COMPANY OF THE YEAR




                          Presentation by Teije Bakker
There is a problem, everyone is
         Googling you.




                                  2
There is an opportunity, everyone is
           Googling you.




                                       3
89 %
               of buyers find it appropriate to consider
                 professional online data in assessing
     ...
a word about branding:




in the                     world,
     “It‘s not about who you know,
                          ...
Brands are memorable, powerful, and a
 source of differentiation in your market


Before one can build a brand online,
 ...
Seeking industry opinions:



    334 Top managers
  from the consulting company

 Lachner Aden Beyer &
    Company (LAB)
...
Of 334 LAB managers polled. . .


 71%: say that their brand in the internet is important
  or very important


 33.2% c...
Your own network of websites is. . .




 Today:   an advantage


 Tomorrow: a necessity




                           ...
However. . .

 Simply being present around the internet is not
  enough:

 Do you control information & visibility of yo...
Branding. . .




                11
Bigmachines




Sofon




              12
13
Step 1 in the future of branding



 A network of websites on target keywords
 High level of control over content and
  ...
Brand + Company

 Brands within a company have their own
  personalities, qualities, and activities

 Brands and their c...
Tijba end user
Tyba:Overview basics

 What you pay: € 20.000 per 25 websites(startup)
  Every next year € 7.500 (p.a.)
 ...
Tijba allows you to be more than just facts &
figures on the web. . .


 Your free space to share what you want

   The ...
Problem solved!

Your company builds a strong,
visible brand on the web while
 being ambassadors for their
           prod...
Credible. Visible. Flexible. Friendly.
Tijba‘s values are your brand‘s strengths.


 Brand sites create a vastly more pro...
20
I am a brand   dot   com




                           21
For more information :


Tijba Online Publishing
Buunderkamp 12
6874NC Wolfheze
The Netherlands
t. +31 26 711 41 31
f. +31...
Thank you




            23
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Transcript of "Online Branding"

  1. 1. ONLINE BRANDING COMPANY OF THE YEAR Presentation by Teije Bakker
  2. 2. There is a problem, everyone is Googling you. 2
  3. 3. There is an opportunity, everyone is Googling you. 3
  4. 4. 89 % of buyers find it appropriate to consider professional online data in assessing companies They too Google your company! Source: http://www.concurringopinions.com/archives/2010/03/googling-employees-why-your-online-reputation-matters.html 4
  5. 5. a word about branding: in the world, “It‘s not about who you know, “ it‘s about people knowing your company. 5
  6. 6. Brands are memorable, powerful, and a source of differentiation in your market Before one can build a brand online, one must have a presence there! Today, your virtual profile is just as valuable as your companies skills and knowledge 6
  7. 7. Seeking industry opinions: 334 Top managers from the consulting company Lachner Aden Beyer & Company (LAB) 7
  8. 8. Of 334 LAB managers polled. . .  71%: say that their brand in the internet is important or very important  33.2% control and update regularly what information is available about them on the internet  90% are convinced that the importance of the digital brand will grow in significance over time 8
  9. 9. Your own network of websites is. . .  Today: an advantage  Tomorrow: a necessity 9
  10. 10. However. . .  Simply being present around the internet is not enough:  Do you control information & visibility of your company name and associated products?  Either you are a collage of loosely related or irrelevant search data, or you are a brand.  A Google search of a typical companies‘s name returns:  Online directories  LinkedIn company profile  SPAM 10
  11. 11. Branding. . . 11
  12. 12. Bigmachines Sofon 12
  13. 13. 13
  14. 14. Step 1 in the future of branding  A network of websites on target keywords  High level of control over content and layout  Good visibility and presence in the Internet Control the #1 result on Google 14
  15. 15. Brand + Company  Brands within a company have their own personalities, qualities, and activities  Brands and their company are perceived together  Reputation management and brand building by small brand websites helps their company and vice-versa  Brands and Company combine for greater value to both. 15
  16. 16. Tijba end user Tyba:Overview basics  What you pay: € 20.000 per 25 websites(startup) Every next year € 7.500 (p.a.)  What you get:  Brand websites on dedicated keywords  Branding of your company and lead generation  Analytics Dashboard to measure performance  Increased reputation  Increased brand awareness 16
  17. 17. Tijba allows you to be more than just facts & figures on the web. . .  Your free space to share what you want  The intangibles about your brand that show who you are  Branding, points of view, emotions, values  Customize your own layout to reflect your sensibilities  Share your company authored content: portfolios, product reviews, video‘s, etc. 17
  18. 18. Problem solved! Your company builds a strong, visible brand on the web while being ambassadors for their products. 18
  19. 19. Credible. Visible. Flexible. Friendly. Tijba‘s values are your brand‘s strengths.  Brand sites create a vastly more professional impression  Brand sites can link to other organizations, people, websites, and media whose ideas and values inspire the site‘s owner  Link to the company allows to the websites become “brand ambassadors“ for their respective company while having the credibility of their company‘s name – a win- win situation  You build a brand; even the domain/keyword is a brand itself 19
  20. 20. 20
  21. 21. I am a brand dot com 21
  22. 22. For more information : Tijba Online Publishing Buunderkamp 12 6874NC Wolfheze The Netherlands t. +31 26 711 41 31 f. +31 84 74 69 081 e. info@tijba.nl w. www.tijba.nl 22
  23. 23. Thank you 23
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