Final presentation New Media Ethics


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Final presentation New Media Ethics

  1. 1. Net Neutrality<br />Is Comcast going too far?<br />TeichkaRodríguez<br />
  2. 2. NET NEUTRALITY<br />Concept that holds that companies providing Internet service should treat all sources of data equally. <br />Currently internet users get access to any website on equal basis. <br />Regardless some companies have mentioned creating a two wired Internet with a fast lane and a slow lane. <br />Other companies have suggested a differentiation between wired services and wireless connections proposing that any F.C.C. regulation should be enforced only on wired connections.<br />The topic is still a hot topic especially with recent Comcast managing actions that seem to threatennet neutrality rules. <br />
  3. 3. Online Streaming<br />Comcast challenges net neutrality rules by threatening to block Netflix <br />
  4. 4. Online Streaming<br />Comcast, the nation’s largest cable television provider and one of the major suppliers of broadband Internet with 17 million subscribers (Stelter), threatened to block Netflix on November 19 if a feefor the transmission ofonline movies was not played by Level 3, a central partner in Netflix online movie streaming service. <br />Level 3 agreed to the terms to ensure customers did not experience disruption but is seeking government intervention, as they believe this violates net neutrality rules. <br />Net neutrality rules posit that Internet traffic should be free of interference from network operators. <br />
  5. 5. Online Streaming<br />Comcast denies that the clash has anything to do with net neutrality; rather they consider it a commercial dispute (Stelter). <br />Netflix represents 20 percent of Internet download traffic in the U.S. and it is a direct competitor of distributors such as Comcast and Time Warner Cable (Stelter).<br />This also comes at a time when Comcast is waitingon a ruling by the F.C.C to approve their proposal to buy NBC. <br />
  6. 6. Ethical Dilemma #1<br /> Comcast actions show a risk for a closed Internet where your cable provider decides whether and how their clients navigate.<br />Online Streaming<br />Ethical Dilemma #2<br /> Netflix is a direct competitor of Comcast in the online streaming business but is at a disadvantage because Comcast is also a broadband Internet provider, which is the main means of product distribution for Netflix.<br />
  7. 7. Ethical Dilemma #3<br /> Comcast claims it supports net neutrality (Stelter) but argues that it needs to be able to manage its networks. Should they have complete control ever their network (and therefore the majority of Internet subscribers in the nation) or should the FCC have the control to monitor the compliance with neutrality rules?<br />Ethical Dilemma #4<br /> If the Internet is not regulated it could lead to media monopolies where Comcast has the power to control what information you access and which information is available. Especially with the proposed NBC merger, will content from NBC be favored over their competitors for Comcast clients?<br />Online Streaming<br />
  8. 8. ONLINE STREAMINGProposed Solution<br />I believe this argument should be analyzed from the consumer’s perspective. As an informational media everyone should have access to the information on the web and broadband distributors should serve as providers of this service and not regulators. <br />Giving the F.C.C. some limited power to ensure the flow of information from distributors, I believe, would be helpful for clients. Access to online information should be a right for everyone and in order to maintain it this way broadband distributors should be denied the power to the decide how their clients access online information.<br />
  9. 9. ONLINE STREAMINGProposed Solution<br />Strict rules have to be devised that protect fair competition in all online markets. Because Netflix and Comcast are competitors in the online streaming market there should be clear guidelines preventing other ramifications of these competitor's companies (broadband distribution) to be used for the advantage of the first, unrelated service. While ensuring a fair market for small and big companies this would also maintain some control over the possible development of a monopoly in an industrythatis based on freedom of information.<br />I believe the F.C.C. should be given a very limited (and specific) amount of power to monitor broadband distributors and ONLY interfere if net neutrality or discrimination rules are broken. Companies also deserve the right to manage their networks but this should be done in a way that does not threaten the freedom of the Internet.<br />
  10. 10. FCC Regulations<br />
  11. 11. F.C.C. REGULATIONS<br />F.C.C. has been typically in favor of maintaining net neutrality but its ability to do so has been questioned after a Federal Court decision restricted its authority over broadband service.<br />
  12. 12. F.C.C RegulationsCourt Decision<br />One of the main factors of the current debate is the F.C.C.’sdefeat by Comcast in federal court this past August 2010. <br />The ruling by the United States Court of Appeals was that the agency (F.C.C.) lacked the authority to require broadband providers to give equal treatment to all Internet traffic over their networks (Wyatt, F.C.C.).<br />Julius Genachowski, F.C.C.’schairman, argued that neutrality rules are needed to prevent phone and cable companies to favor some online content over others. <br />
  13. 13. Since the court delivery the F.C.C. has been trying to find a way to regulate broadband delivery.<br />Reports say that Genachowski may have founda way around the court ruling. The F.C.C. is required to report yearly whether broadband service is being deployed to all Americans in a timely manner, and to take steps to ensure this happens. Because reports show that 14 million Americans do not have broadband service, the F.C.C. will promote the spread of broadband using neutrality rules to help ensure that content providers can reach Internet users that way increasing the demand for broadband service as well (Wyatt, Mixed). <br />F.C.C. RegulationsCourt Decision<br />
  14. 14. F.C.C. REGULATIONS<br />The F.C.C. chairman will deliver a speech next Wednesday about net neutrality rulings and according to a text of the speech provided to the NY Times the proposal:<br />Forbids both wired and wireless Internet services from blocking lawful content.<br />Allows broadband providers to charge consumers different rates for different levels of service. <br />
  15. 15. F.C.C. REGULATIONSEthical Implications<br />Ethical Dilemma<br />Proposals against F.C.C. regulations could lead to the creation of two Internet services, one public as we know it today and another private with faster lanes. For example, users who use the Internet only to check their emails could be charged lower prices for using less data (Wyatt, F.C.C.). Should access to the Internet be controlled as such or does everyone have the right to access any legal website? <br />Proposed Solution<br /> The issue is who will control the access to Internet experiences for consumers. I believe the F.C.C. has to take considerate action to secure that consumers themselves have and control their access to the Internet. Also preventing a business monopoly in this market which is an information service as classified in 2005 by the F.C.C. (Wyatt, F.C.C.) should be the priority. <br />
  16. 16. F.C.C. REGULATIONSEthical Implications<br />Ethical Dilemma<br /> If the F.C.C. uses its power to completely govern broadband Internet service it would potentially open Internet service to heavier government regulation.<br />Proposed Solution<br />It is a question of how far is too far. Having no regulation would give the complete power over to Comcast and would turn the market into a monopoly. I believe the F.C.C. should be given a limited amount of power over broadband service. Power that should be limited to ensuring net neutrality and preventing the rise of monopolies.<br />
  17. 17. Conclusion<br />
  18. 18. Personal Interpretation<br />After analyzing this topic and coming up with<br />possible solutions for the ethical dilemmas here<br />mentioned, I believe that net neutrality should be carefully looked at and maintained. The F.C.C. is trying to do this by searching for loopholes in the original court decision.To secure a free Internet not ruled by monopolies a limited amount of more ruling power has to be given to the F.C.C. Comcast and other broadband services should not be allowed to control the Internet and therefore there should be some government rulings with the sole purpose of protecting net-neutrality and preventing control by a monopoly. This distribution of power has to be done with extreme caution, it should only allow F.C.C. intervention when neutrality and discrimination laws are threatened, and any other government intervention in a company’s management should remain prohibited.<br />
  19. 19. Resources<br />Albanesius, Chloe. “FCC’s New New Neutrality Plan: Has Anything Changed?” PC Magazine. <br />Dec 2, 2010. Web. Dec 2, 2010.<br />“Net Neutrality” Times Topics. The New York Times. Updated Dec 2, 2010. Web. Dec 2, 2010.<br />Stelter, Brian. “Netflix Partner Says Comcast ‘Toll’ Threatens Online Video Delivery.” The New<br />York Times. Nov 29, 2010. Web. Dec 1, 2010.<br />Wyatt, Edward. “F.C.C. Chairman Outlines Broadband Framework” The New York Times. Dec<br />1, 2010. Web. Dec 1, 2010.<br />... “Mixed Reaction to F.C.C Internet Plan.” The New York Times. Dec 1, 2010. Web. Dec 1, 2010.<br />
  20. 20. Net Neutrality<br />Is Comcast going too far?<br />TeichkaRodríguez<br />