this includes how unethical business researches has conducted by some multinational company .. just for the sake of rise in their income..

2. WHAT IS EETTHHIICCAALL MMAARRKKEETTIINNGG??
Ethical marketing is less of a marketing
strategy and more of a philosophy that informs
all marketing efforts. It seeks to promote
honesty, fairness, and responsibility in all
advertising..

3. EETTHHIICCAALL MMAARRKKEETTIINNGG
• The foundation of any research is trust. Professionals, organizations,
and the public must be able to trust that research is being reported
honestly, accurately, and free from bias. Questionable research
misconduct can include poor data management, the failure to share
data, questionable data selection methods, inadequate supervision of
those conducting the research, and fiscal mismanagement ("Research
Misconduct", 2012).
• Marketing ethics has influenced companies and their response is to
market their products in a more socially responsible way.
• If you think you might be doing something unethical, it probably is
unethical.

4. UNETHICAL ISSUES OF MMAARRKKEETTIINNGG RREESSEEAARRCCHH
• Marketing research faces plenty of problems but one problem that stands
out the most is the unethical issue in marketing research. Misuse of the
information collected may lead to harming or annoying the participants
or it may even lead to lawsuits.
• Data collected from research can be a very powerful tool. Misuse or
misleading facts, evidence or data is very harmful for the consumer
beliefs.
• Some companies misuse the data collected to create biased information
to lead the consumers to buy their products. Companies that have access
to consumer information must accept the responsibility of policing the
conduct and misuse of the information.

5. UNETHICAL MMAARRKKEETTIINNGG RREESSEEAARRCCHH
GlaxoSmithKline
• GlaxoSmithKline is a top 3 global vaccine manufacturer. This settlement
does not involve vaccines, but this is the same Glaxo that was fined
$88,000 ‘for the killing of 14 babies during illegal lab vaccine trials
conducted between 2007 and 2008.
• following a report issued by the National Administration of Medicine, Food
and Technology (ANMAT in Spanish) for irregularities during lab vaccine
trials conducted between 2007 and 2008 that allegedly killed 14 babies.

6. UNETHICAL MMAARRKKEETTIINNGG RREESSEEAARRCCHH
Pfizer
• Pfizer is the Pharmaceutical company that was conducted an unethical
clinical trial of an antibiotic on their children in 1996. It is the first suit of its
kind, where damages have been sought in the US for actions taken abroad.
• The suit alleges that during a meningitis epidemic in 1996, Pfizer treated 100
Nigerian children with the antibiotic Trovan as part of its effort to determine
the effectiveness of its drug. Eleven children in the trial died, and others
suffered brain damage, were partly paralyzed or became deaf.

7. CONCLUSION

8. TTHHAANNKK YYOOUU 