Your SlideShare is downloading. ×
0
Attention and Free Economies with a focus on Google By Narelle Absolom
Fundamental terms <ul><li>Attention Economy </li></ul><ul><li>Free Economy </li></ul><ul><li>Often synonymous and usually ...
Attention is scarce <ul><li>The internet is overflowing with information </li></ul><ul><li>Much of it is freely available ...
Free Economy <ul><li>Sometimes, (in fact, often online) you have to give your product or service away for free </li></ul><...
Google is Free… and Rich! <ul><li>Google provides most of its products and services free to users </li></ul><ul><li>Yet it...
Google the Survivor <ul><li>Google was both clever and lucky </li></ul><ul><li>It survived the dotcom crash by </li></ul><...
So Much Attention, So Little Time! <ul><li>Google gathered a huge amount of attention very quickly.  How? Why? </li></ul><...
Show Me the Money! <ul><li>Google made its money through advertising: </li></ul><ul><ul><li>AdSense applied relevant adver...
Household Name <ul><li>Google became synonymous with search </li></ul><ul><li>You don’t “use a search engine” anymore, you...
King of Information <ul><li>Google has its fingers in many pies: </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>B...
Summary <ul><li>Google is a great case study for attention and free economic models </li></ul><ul><li>Its products are ess...
Full Article and References <ul><li>For the full article, including references cited, please following this link: </li></u...
Upcoming SlideShare
Loading in...5
×

Attention and free economies

409

Published on

Attention and Free Economies, with a focus on Google

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
409
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Attention and free economies"

  1. 1. Attention and Free Economies with a focus on Google By Narelle Absolom
  2. 2. Fundamental terms <ul><li>Attention Economy </li></ul><ul><li>Free Economy </li></ul><ul><li>Often synonymous and usually linked in terms of the fundamental economic basis of the interent </li></ul>
  3. 3. Attention is scarce <ul><li>The internet is overflowing with information </li></ul><ul><li>Much of it is freely available </li></ul><ul><li>But without attention, getting ‘eyeballs’ to your information – how useful is it? </li></ul>Image source: http://www.mediafuturist.com/2008/08/getting-paid-wi.html
  4. 4. Free Economy <ul><li>Sometimes, (in fact, often online) you have to give your product or service away for free </li></ul><ul><li>Then you can make money later, through: </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Sponsorship </li></ul></ul><ul><ul><li>Brand marketing </li></ul></ul>
  5. 5. Google is Free… and Rich! <ul><li>Google provides most of its products and services free to users </li></ul><ul><li>Yet it made $21billion last year! </li></ul><ul><li>How is this possible? </li></ul>Image source: http://phiyakushi.files.wordpress.com/2009/07/money_stack.jpg
  6. 6. Google the Survivor <ul><li>Google was both clever and lucky </li></ul><ul><li>It survived the dotcom crash by </li></ul><ul><ul><li>applying non-traditional marketing methods </li></ul></ul><ul><ul><li>recruiting just the right people for the job </li></ul></ul><ul><ul><li>taking calculated risks </li></ul></ul>
  7. 7. So Much Attention, So Little Time! <ul><li>Google gathered a huge amount of attention very quickly. How? Why? </li></ul><ul><ul><li>Making a search engine that was quick and worked as expected </li></ul></ul><ul><ul><li>Building on its success constantly by improving its search technology </li></ul></ul><ul><ul><li>Not being “evil” </li></ul></ul>
  8. 8. Show Me the Money! <ul><li>Google made its money through advertising: </li></ul><ul><ul><li>AdSense applied relevant advertising links to the top of keyword search results </li></ul></ul><ul><ul><li>AdWords was a pay-per-click auction model where companies could buy ads in search results sidebars </li></ul></ul>
  9. 9. Household Name <ul><li>Google became synonymous with search </li></ul><ul><li>You don’t “use a search engine” anymore, you “Google it”! </li></ul>Image source: http://www.sevensheaven.nl/images/producten/illustration-illustratie_google-search_02.jpg
  10. 10. King of Information <ul><li>Google has its fingers in many pies: </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Knowledge base </li></ul></ul><ul><ul><li>Website creation </li></ul></ul><ul><ul><li>and many more… </li></ul></ul>Image source: http://b2b-marketingblog.com/tag/google/
  11. 11. Summary <ul><li>Google is a great case study for attention and free economic models </li></ul><ul><li>Its products are essentially free, and the attention it gathers transform into revenue through advertising </li></ul><ul><li>Free + attention = money! </li></ul>
  12. 12. Full Article and References <ul><li>For the full article, including references cited, please following this link: </li></ul><ul><li>http://sites.google.com/site/net205apples/home/attention-economy </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×