5. 2.2.3 Social Media
UsersGenerated Content Consumer Generated
Content
(1) Blog – Weblog
Content Management System: CMS)
Post
HTML
web site
Chronological
Order) Blog
Blog
6. Social
Blog 2
Blog (Corporate Blog)
Blog Blogger
Marketing Influencer
(2) Twitter Microblog –
Blog Post 140
Twitter
What are you doing?) Twitter
Brand
CRM)
Blog Twitter
Social
Network Feature
7. Microblog
(3) Social Networking –
Profile
Info) Photo)
Note) Video) Social
Networking
Invite Friend Find Friend
Social Networking
Brand Application
CRM Pages
Group
Social Networking
2
Facebook, Hi5 Myspace
Resume
Linkedin Plaxo
(4) Media Sharing –
upload
8. Media Sharing Youtube
Flickr
Multiply
(5) Social News and Bookmarking –
Social Bookmarking
Bookmark
Bookmark
9. Campaign
(6) Online Forums – Social Media
Forums
Forums
14. 3 3 Photo Blog
,
tag)
http://www.flickr.com
3.4 Video Blog Vlog
tag)
http://www.aolvideoblog.com
3.5
link)
Social Network Service
Social NetworkingWebsites
http://hi5.com http://multiply.com
http://spaces.live.com blog
15. Social Networking Websites
journal
blog
2.3.3
blog
blog
www.blogger.com www.exteen.com
www.mapandy.com
www.buddythai.com
www.imigg.com www.5iam.com
16. www.blogprathai.com www.ndesignsblog.co
m www.onblogme.com
www.idatablog.com www.inewblog.com
www.freeseoblogs.com
www.sumhua.com www.diaryi.net
www.istoreblog.com
www.skypream.com www.thailandspace.co
m www.my2blog.com
www.sungson.com www.gujaba.com
www.maxsiteth.com
www.sabuyblog.com www.ugetblog.com
www.jaideespace.com
2.3.4 Blogger
Blog) “Weblog”
Jorn Barger 1997
Peter Merholz
“Blog” 1999
13 2003 Oxford English