Lean canvas validation_board_21_nov

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Using Lean Canvas and Validation Board for Business Startup

Published in: Business, Technology

Lean canvas validation_board_21_nov

  1. 1. Thailand Practical Software Engineering Conference #1 Thailand Practical Software Engineering Conference #1 21 Nov 2013 @Software Park
  2. 2. Why? • Most product fail, not because we fail to build what we set out to build, but because we waste time, money, and effort building the wrong product. • Business Plan take too long to write, are seldom updated, and almost never read by others • Document your hypothesis is key • Optimized for Lean Startup
  3. 3. Business Plan
  4. 4. Business Plan
  5. 5. Why? Lean Canvas
  6. 6. First Sketch Lean • Start by brainstorming the list of Canvas possible customer for your product • Distinguish between customers and users • Split board customer segments into smaller ones • Put everyone on the same canvas at first • Sketch a Lean Canvas for each customer segment • “Sketch a canvas in one sitting”
  7. 7. AARRR !!!
  8. 8. Optimal !!!
  9. 9. Risk ! Tex t • correctly prioritize risk and define experiments • track those experiments so it scale over time (and with more people) • reflect the learning from experiments back to the canvas
  10. 10. Risk !!
  11. 11. Validation Board • Test your startup idea without wasting time or money
  12. 12. Step 1 : Define Your Hypothesis
  13. 13. Market Segmentation • มีจำำนวนเท่ำใด (Measurable) • มีขนำดใหญ่เพียงพอ (Substantial) • สำมำรถเข้ำถึงได้ (Accessible) • ใช้แผนกำรตลำดเดียวเข้ำถึงกลุ่ม เพื่อให้ซื้อ ได้ (Actionable)
  14. 14. Step 2 : Plan your MVP
  15. 15. What we build to test?
  16. 16. Method • Exploration -> Learn, Customer Discovery • Pitch -> Confirm, Customer Validation • Concierge -> Learn, Confirm
  17. 17. Step 3 : Analyze Results
  18. 18. Sample
  19. 19. Books?
  20. 20. Web? Ash Maurya http://leanstack .com http://leanstartupmachine.com/validationb

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