Lean canvas validation_board_21_nov
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Lean canvas validation_board_21_nov

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Using Lean Canvas and Validation Board for Business Startup

Using Lean Canvas and Validation Board for Business Startup

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Lean canvas validation_board_21_nov Lean canvas validation_board_21_nov Presentation Transcript

  • Thailand Practical Software Engineering Conference #1 Thailand Practical Software Engineering Conference #1 21 Nov 2013 @Software Park
  • Why? • Most product fail, not because we fail to build what we set out to build, but because we waste time, money, and effort building the wrong product. • Business Plan take too long to write, are seldom updated, and almost never read by others • Document your hypothesis is key • Optimized for Lean Startup
  • Business Plan
  • Business Plan
  • Why? Lean Canvas
  • First Sketch Lean • Start by brainstorming the list of Canvas possible customer for your product • Distinguish between customers and users • Split board customer segments into smaller ones • Put everyone on the same canvas at first • Sketch a Lean Canvas for each customer segment • “Sketch a canvas in one sitting”
  • AARRR !!!
  • Optimal !!!
  • Risk ! Tex t • correctly prioritize risk and define experiments • track those experiments so it scale over time (and with more people) • reflect the learning from experiments back to the canvas
  • Risk !!
  • Validation Board • Test your startup idea without wasting time or money
  • Step 1 : Define Your Hypothesis
  • Market Segmentation • มีจำำนวนเท่ำใด (Measurable) • มีขนำดใหญ่เพียงพอ (Substantial) • สำมำรถเข้ำถึงได้ (Accessible) • ใช้แผนกำรตลำดเดียวเข้ำถึงกลุ่ม เพื่อให้ซื้อ ได้ (Actionable)
  • Step 2 : Plan your MVP
  • What we build to test?
  • Method • Exploration -> Learn, Customer Discovery • Pitch -> Confirm, Customer Validation • Concierge -> Learn, Confirm
  • Step 3 : Analyze Results
  • Sample
  • Books?
  • Web? Ash Maurya http://leanstack .com http://leanstartupmachine.com/validationb