MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Museum Transformation in the Digital Age

Copyright: Nam Jun Paik

Tijana Tasich...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

“All	
  progress	
  is	
  change.”
John	
  Co4on	
  Dana,	
  founder	
  
of	
  t...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

World	
  Brain:	
  ‘a	
  depot	
  
where	
  knowledge	
  and	
  
ideas	
  are	
 ...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

World	
  Brain:	
  ‘a	
  depot	
  
where	
  knowledge	
  and	
  
ideas	
  are	
 ...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

The future brought
Today’s changing world
digital technologies
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

The future brought
Today’s changing world
digital technologies
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

The future brought
Today’s changing world
digital technologies
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

New temples of knowledge
Copyright: Movie poster
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Museums’ changing world:
Collecting and presenting
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Educating and
engaging
Copyright: Imperial War Museum, London
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Hello Cube
Tate Modern
London
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Museums are not made for digital
Copyright: Tate
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Museums are not made for digital
Copyright: Tate
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Tate

Transforming for the digital age
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Tate

Transforming for the digital age
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Digital transformation at Tate
Digital governance structure
Key performance indi...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Define the problem
What is the organization trying to achieve?
Why do you need di...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Success factors
Become a networking organization
Establish shared objectives
Thi...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Become a networking organization
Copyright: Tate
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Participation starts inside the
museum
Establish shared objectives
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Digital strategy isn’t, but
strategic planning is a must!
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Focus on mission, but
listen to your audiences
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Create digital leadership
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Invest in digital capacity and
competency building
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Create and follow a digital
roadmap
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Establish digital production
processes and procedures

Copyright: Tate
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Rethink funding and financing
procedures
Copyright: Tate
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright:Young-Hae Chang Heavy Industries
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Tijana Tasich
@teengily
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YIMF 2013 Museum transformation in the digital age

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Presented at the Yeongwol International Museum Forum 2013

Published in: Education, Technology
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YIMF 2013 Museum transformation in the digital age

  1. 1. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Museum Transformation in the Digital Age Copyright: Nam Jun Paik Tijana Tasich, Digital Production Lead, Tate @teengily
  2. 2. MUSEUM TRANSFORMATION IN THE DIGITAL AGE “All  progress  is  change.” John  Co4on  Dana,  founder   of  the  Newark  Museum,   wrote  in  1926  in  his  essay  ‘In   a  Changing  World  Should   Museums  Change?’
  3. 3. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  4. 4. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  5. 5. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  6. 6. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  7. 7. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  8. 8. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  9. 9. MUSEUM TRANSFORMATION IN THE DIGITAL AGE World  Brain:  ‘a  depot   where  knowledge  and   ideas  are  received,  sorted,   summarized,  digested,   clarified  and  compared’   H.  G.  Wells,  1937  
  10. 10. MUSEUM TRANSFORMATION IN THE DIGITAL AGE World  Brain:  ‘a  depot   where  knowledge  and   ideas  are  received,  sorted,   summarized,  digested,   clarified  and  compared’   H.  G.  Wells,  1937  
  11. 11. MUSEUM TRANSFORMATION IN THE DIGITAL AGE The future brought Today’s changing world digital technologies
  12. 12. MUSEUM TRANSFORMATION IN THE DIGITAL AGE The future brought Today’s changing world digital technologies
  13. 13. MUSEUM TRANSFORMATION IN THE DIGITAL AGE The future brought Today’s changing world digital technologies
  14. 14. MUSEUM TRANSFORMATION IN THE DIGITAL AGE New temples of knowledge Copyright: Movie poster
  15. 15. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Museums’ changing world: Collecting and presenting
  16. 16. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Educating and engaging Copyright: Imperial War Museum, London
  17. 17. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
  18. 18. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Hello Cube Tate Modern London
  19. 19. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
  20. 20. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
  21. 21. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Museums are not made for digital Copyright: Tate
  22. 22. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Museums are not made for digital Copyright: Tate
  23. 23. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Copyright: Tate Transforming for the digital age
  24. 24. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Copyright: Tate Transforming for the digital age
  25. 25. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Digital transformation at Tate Digital governance structure Key performance indicators One digital roadmap Processes, policies and procedures Operational frameworks Expertise-sharing networks
  26. 26. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Define the problem What is the organization trying to achieve? Why do you need digital transformation? How is this change likely to affect the organization? How would this process look like in an ideal situation? What could possibly go wrong? Copyright: Tijana Tasich
  27. 27. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Success factors Become a networking organization Establish shared objectives Think strategically about digital Focus on the mission, but listen to your audiences Create digital leadership Invest in digital capacity and competency building Establish most efficient digital production processes Rethink funding and financing procedures Create and publish best quality content and experiences
  28. 28. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Become a networking organization Copyright: Tate
  29. 29. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Participation starts inside the museum Establish shared objectives
  30. 30. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Digital strategy isn’t, but strategic planning is a must!
  31. 31. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Focus on mission, but listen to your audiences
  32. 32. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Create digital leadership
  33. 33. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Invest in digital capacity and competency building
  34. 34. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Create and follow a digital roadmap
  35. 35. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Establish digital production processes and procedures Copyright: Tate
  36. 36. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Rethink funding and financing procedures Copyright: Tate
  37. 37. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Copyright:Young-Hae Chang Heavy Industries
  38. 38. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
  39. 39. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
  40. 40. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Tijana Tasich @teengily
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