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MCN2012 Tate website redesign
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MCN2012 Tate website redesign



Published in Education , Technology
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  • 1. In desperate need of repair
  • 2. Website reskin
  • 3. Design
  • 4. One brand to rule them all
  • 5. Website functionalities
  • 6. Content and information architecture
  • 7. Content review process Identify content owners Initial meeting Web requirements form Audiences Business requirements Future development Copy IA Review & revise content Images User test Feedback & discuss Videos Review IA Content sign off Tags Sitemap Stage 1: pre-CMS Stage 2: Migration Stage 3: Post-launch Stage 4: Future development
  • 8. Target online audiences Regular exhibition and event visitors Gallery visitors (siteseers; first time visitors) Members Adult learners / self-improvers Patrons Artists and designers Researchers Families and children Press professionals Teenagers and young adults Students Local community Government and funding professionals International (nonEnglish speakers) Sponsors/Funders Teaching staff Museum professionals
  • 9. Example users and goals Students - Core: Young Tate, Researching work or artist or theme (Collection, online resources), research by Tate, jobs or work experience, public research facilities Secondary: What’s on, Visit, Ebulletins, Blog Tertiary: Membership Researchers - Core: Information about work / artist / theme (Collection, online resources); academic research carried out by Tate, jobs, public research facilities; catalogue entries; referencing Tate Secondary: Research projects, Blog, What’s on, Visit, Ebulletin Tertiary: Shop (Tate Publishing) Self-improvers (adult learners) - Core: What’s on; information about work / artist / theme (browsing); Blog; Membership; Ebulletin Secondary: Visit Tertiary: Projects Teachers - Core: school visit information, classroom resources, what’s on for schools (exhibitions, events) Secondary: teachers development programme, Collection, Blog, school projects Tertiary: Tate Kids, Young Tate
  • 10. Nuts and bolts
  • 11. Life after the launch