Start Up Chile - 7 Bootstrapping Tips
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Start Up Chile - 7 Bootstrapping Tips

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This is a presentation I did for Start Up Chile in their inaugural year (Sep 2010). I presented at their 3rd meetup before they were internationally known and widely popular. I was giving ...

This is a presentation I did for Start Up Chile in their inaugural year (Sep 2010). I presented at their 3rd meetup before they were internationally known and widely popular. I was giving entrepreneurs tools and ideas of how to get their name out there on a budget as the premise behind Start Up Chile is to encourage foreign entrepreneurs (World Class Talent) to come to Chile and bootstrap their business for 6 months with a $40k grant from the Chilean Ministry of Economy.

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Start Up Chile - 7 Bootstrapping Tips Start Up Chile - 7 Bootstrapping Tips Presentation Transcript

  • 7 Tips forBootstrappingYour Marketing Presentation inspired by: Shonika Proctor teensrule@renegadeceos.com +569 6 622 0678
  • Marketing is…….
  • mahr-ki-ting]–noun the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. What is marketing?
  • target marketing salesperson is in control hard sell mass marketing broadcasting law of attraction That was then….
  • This is now! (:
  • • The customer doesn’t care about you until they know that you care about them – They can be your best salesperson or worst competitor.• Sales has evolved from prospecting to relationship building – ‘microcasting’• The customer has control of the relationship not the ‘salesperson’ – ‘Law of Acceleration’ Social media has transformed the marketing landscape
  • Marketing is a socialevolutionary exchange….
  • The fastest way to get attention isto give it. Tip #1: Serve as an industry resource (one industry, one site)
  • Tip #2. LeverageSocial Media
  • • Use commonly searched terms• Celebrity names tied to a story• Name of your company/product• Use popular keywords in video titles, articles, press releases and bio of social networking pages* RESOURCE * google.com/trends Tip #3. Use ‘popular’ keywords in your titles – video, bio, articles
  • “The Marketing is More Important than the Mastery.”• Posterous.com (integrated blogging tool) – Resource: google.com/alerts• Facebook Fan Page (3rd largest country in the world)• Dipity.com (dynamic timelines)• Video Blogging (Flip Camera) Tip #4: [Fill in the blank] Weekly
  • Tip #5 RepurposeContent
  • Tip #6 Build an Opt-In List
  • Written by C.J. HaydenTip #7: Get ClientsNow!
  • Girl Wired InTwitter: @teenbizcoachFacebook/Linkedin: shonika.proctorEmail: teensrule@renegadeceos.comWeb: TeenEntrepreneurBlog.com
  • Gracias!www.startupchile.org