The wisdom of Motivated Crowds and use of new     media in creating services & products                 Teemu Leinonen
Teemu LeinonenDr. Associate ProfessorNew Media Design andLearningDesigner:web/ mobile and learningEducation / learning sci...
New Media Design and Learning        Why design?       What is design?
Designer / artist. . . focuses on experiences,. . . the future experiences,     . . . to design them.
1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
1990’sStory: Me and New Media
1991
1990’s
1990’skatele$ spsskatele$ mail psraah@uta.fiSubject: This is an emailHi Rami.This is an email. You can send thesewith a co...
New Media:    Convergence of three “areas” and the          emergency of the “new”        “Holy Trinity of the New Media” ...
(Leinonen 2009, 2010)
1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
Book release (June 1st 2012):Towards Peer-production in Public Services:           cases from Finland                     ...
Wisdom of Motivated Crowds     Case 1: Wikipedia
wiki- World Wide Web (WWW) site that can be   modified or contributed to by users.                             (Source: En...
• Word largest encyclopedia – ever!• 270+ languages• 20 000 000+ articles  • English: 3 900 000  • FI: 300 000 / SV: 500 0...
Why is there Wikipedia?
Wikipedia in a global context
Over 1 million articles:English, German, French, DutchOver 700 000 articles:Italian, Polish, Spanish, Russian, Japanese, P...
0,30%                                                      94 languagesTop 8 = 50,93%   English 17,95%                 Ger...
Hawaiian, Kalmyk, Lingala, Kinyarwanda,                                        Pennsylvania German, Palatinate German,    ...
English Wikipedia7,4 billion page views / month= 249 million/ day= 173 000 / minute= 2 900 / secondAbout 1000 new articles...
It is not only Wikipedia    it is Wikimedia
Wiktionary - a dictionary in all the languages of the worldWikiquote – a collection of quotations from famous people, book...
Wikispecies - directory of the world speciesWikinews – free news serviceWikimedia Commons - collection of free photographs...
Why these projects?
Wikispecies- directory of the world species
Why not a directory of the puppets      of the Muppet Show?
Why?
Editorial decisions
MissionThe mission of the Wikimedia Foundation is to empowerand engage people around the world to collect anddevelop educa...
VisionImagine a world in which every single human   being can freely share in the sum of all                 knowledge.   ...
Why Wikimedia is important?
Lack of media                  (access to media)                   =          lack of education                   =     ma...
How?
Strict commitment to . . .      free content,     free standards,           and     free software.
Why?
Read the Mission and Vision
How Wikipedia works in practice?
Photo by:Università Reggio Calabria
Wisdom of the crowd               orWisdom of the motivated crowds ?
Because we can.
Motivation:               What makes people to act?• Desire to influence          • Desire to obey a traditional moral  (i...
In Wikipedia      different desires meet andhave a place and time to become true.
Wisdom of Motivated Crowds  Case 2: Restaurant Day   Case 3: Cleaning Day
1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
Think Linux              Source: Engeström, J. 2005 / 2006
Think Wikipedia
Think Skype
Think Blogs
All these are projects     started by individualsin the open and free Internet.
Thank you.
The wisdom of Motivated Crowds and use of new media in creating services & products
The wisdom of Motivated Crowds and use of new media in creating services & products
The wisdom of Motivated Crowds and use of new media in creating services & products
The wisdom of Motivated Crowds and use of new media in creating services & products
The wisdom of Motivated Crowds and use of new media in creating services & products
The wisdom of Motivated Crowds and use of new media in creating services & products
The wisdom of Motivated Crowds and use of new media in creating services & products
The wisdom of Motivated Crowds and use of new media in creating services & products
The wisdom of Motivated Crowds and use of new media in creating services & products
The wisdom of Motivated Crowds and use of new media in creating services & products
The wisdom of Motivated Crowds and use of new media in creating services & products
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The wisdom of Motivated Crowds and use of new media in creating services & products

  1. 1. The wisdom of Motivated Crowds and use of new media in creating services & products Teemu Leinonen
  2. 2. Teemu LeinonenDr. Associate ProfessorNew Media Design andLearningDesigner:web/ mobile and learningEducation / learning science> New Media > Design >Design Methodology
  3. 3. New Media Design and Learning Why design? What is design?
  4. 4. Designer / artist. . . focuses on experiences,. . . the future experiences, . . . to design them.
  5. 5. 1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
  6. 6. 1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
  7. 7. 1990’sStory: Me and New Media
  8. 8. 1991
  9. 9. 1990’s
  10. 10. 1990’skatele$ spsskatele$ mail psraah@uta.fiSubject: This is an emailHi Rami.This is an email. You can send thesewith a command “mail username@uta.fi”I think you can reply with command “R”.-Teemu.katele$ irckatele$ talk psraahkatele$ news
  11. 11. New Media: Convergence of three “areas” and the emergency of the “new” “Holy Trinity of the New Media” http://flosse.blogging.fi/2009/12/23/what-is-new-media-three-bubbles-and-emergence-of-the-new/
  12. 12. (Leinonen 2009, 2010)
  13. 13. 1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
  14. 14. 1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
  15. 15. Book release (June 1st 2012):Towards Peer-production in Public Services: cases from Finland Edited by:Andrea Botero, Andrew Gryf Paterson and Joanna Saad-Sulonen Download: http://co-p2p.mlog.taik.fi/
  16. 16. Wisdom of Motivated Crowds Case 1: Wikipedia
  17. 17. wiki- World Wide Web (WWW) site that can be modified or contributed to by users. (Source: Encyclopædia Britannica)
  18. 18. • Word largest encyclopedia – ever!• 270+ languages• 20 000 000+ articles • English: 3 900 000 • FI: 300 000 / SV: 500 000 / ET: 100 000• One of the world’s top 10 websites• English Wikipedia over 130 000 active users. • FI: 1900• English Wikipedia 1500 Administrators • FI: 50 / SV: 90 / ET: 40 (Source: Wikimedia Foundation 2012)
  19. 19. Why is there Wikipedia?
  20. 20. Wikipedia in a global context
  21. 21. Over 1 million articles:English, German, French, DutchOver 700 000 articles:Italian, Polish, Spanish, Russian, Japanese, PortugeseUse of Wikipedia(s)54% English 4% Russian10% Japanese 4% French8% German 3% Italian5% Spanish (Source: Wikimedia Foundation 2012)
  22. 22. 0,30% 94 languagesTop 8 = 50,93% English 17,95% German 6,39% French 5,68% Dutch 4,73% Italian 4,18% Polish 4,07% N= 284 languges; Spanish 4,04% 22,064,929 articles Russian 3,88% (Source: Wikimedia Foundation 2012)
  23. 23. Hawaiian, Kalmyk, Lingala, Kinyarwanda, Pennsylvania German, Palatinate German, Karachay-Balkar, Crimean Tatar, Emilian- Romagnol, Acehnese, Guarani, Tongan, Chechen, Greenlandic, Assyrian Neo- Aramaic, Erzya, Lower Sorbian, Banjar, 0,30% Papiamentu, Assamese, Tok Pisin, Lak, Vepsian, Wolof, Moksha, Lojban, Kabyle, Avar, Zamboanga Chavacano, Shona, Tahitian, Sranan, Lao, Kabardian Circassian, Abkhazian, Lezgian, Mirandese, Latgalian, 94 languages Igbo, Nauruan, Kongo, Tetum, Zhuang, Karakalpak, Northern Sotho, Zulu, Romani, Old Church Slavonic, Tswana, Cherokee, Samoan, Bislama, Moldovan, Bambara, Inuktitut, Inupiak, Norfolk, Swati, Cheyenne, Sindhi, Gothic, Pontic, Min Dong, Ewe, Hausa, Tigrinya, Buryat (Russia), Oromo, Kashmiri, Tsonga, Venda, Sango, Kirundi, Dzongkha, Cree, Kikuyu, Luganda, Akan, Tumbuka, Fijian, Sesotho, Chamorro, Chichewa, Fula, Xhosa, Twi, Ndonga, Sichuan Yi, Choctaw, Marshallese, Afar,(Source: Wikimedia Foundation 2012) Kuanyama, Hiri Motu, Muscogee, Kanuri
  24. 24. English Wikipedia7,4 billion page views / month= 249 million/ day= 173 000 / minute= 2 900 / secondAbout 1000 new articles / month3 376 001 edits / month= 1,2 edits / second (Source: Wikimedia Foundation 2012)
  25. 25. It is not only Wikipedia it is Wikimedia
  26. 26. Wiktionary - a dictionary in all the languages of the worldWikiquote – a collection of quotations from famous people, books and speechesWikibooks - a collection of free study and textbooksWikisource – multilingual collection of texts that could be distributed as free and open content
  27. 27. Wikispecies - directory of the world speciesWikinews – free news serviceWikimedia Commons - collection of free photographs, diagrams, maps, videos, animations, music, sounds, spoken texts, and other free mediaWikiversity – a site for learning materials and learning communities
  28. 28. Why these projects?
  29. 29. Wikispecies- directory of the world species
  30. 30. Why not a directory of the puppets of the Muppet Show?
  31. 31. Why?
  32. 32. Editorial decisions
  33. 33. MissionThe mission of the Wikimedia Foundation is to empowerand engage people around the world to collect anddevelop educational content under a free license or inthe public domain, and to disseminate it effectively andglobally.In collaboration with a network of chapters, theFoundation provides the essential infrastructure and anorganizational framework for the support anddevelopment of multilingual wiki projects and otherendeavors which serve this mission. The Foundation willmake and keep useful information from its projectsavailable on the Internet free of charge, in perpetuity.
  34. 34. VisionImagine a world in which every single human being can freely share in the sum of all knowledge. Thats our commitment.
  35. 35. Why Wikimedia is important?
  36. 36. Lack of media (access to media) = lack of education = many things that are not nice (like: poverty, wars, no respect of human rights,crimes, abuse, civil conflicts, lack of democracy etc.)
  37. 37. How?
  38. 38. Strict commitment to . . . free content, free standards, and free software.
  39. 39. Why?
  40. 40. Read the Mission and Vision
  41. 41. How Wikipedia works in practice?
  42. 42. Photo by:Università Reggio Calabria
  43. 43. Wisdom of the crowd orWisdom of the motivated crowds ?
  44. 44. Because we can.
  45. 45. Motivation: What makes people to act?• Desire to influence • Desire to obey a traditional moral (including leadership; code, related to mastery), • Desire to improve society• Desire for knowledge, (including altruism, justice),• Desire to be autonomous, • Desire to exercise muscles,• Desire for social standing • Desire for sex (including courting), (including desire for • Desire to raise own children, attention), • Desire to organize (including desire• Desire for peer for ritual), companionship (desire to • Desire to eat, play), • Desire for approval,• Desire to get even • Desire to avoid anxiety, fear, (including desire to • Desire to collect, value of frugality compete, to win), Reiss 2004
  46. 46. In Wikipedia different desires meet andhave a place and time to become true.
  47. 47. Wisdom of Motivated Crowds Case 2: Restaurant Day Case 3: Cleaning Day
  48. 48. 1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
  49. 49. 1. What is New Media?2. Wisdom of Motivated Crowds3. Epilogue
  50. 50. Think Linux Source: Engeström, J. 2005 / 2006
  51. 51. Think Wikipedia
  52. 52. Think Skype
  53. 53. Think Blogs
  54. 54. All these are projects started by individualsin the open and free Internet.
  55. 55. Thank you.

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