Teemu Kurppa
teemu.kurppa@iki.fi
HUIKEA.com

Platform = Stage
How to choose
a mobile
development platform?

Platforms

1M 20M 140M 30M 30M 1B

1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

iPhone changed
the game

Why iPhone matters?
Sold units
140M
S60

Why iPhone matters?
Sold units
140M
S60
20M
iPhone

Why iPhone matters?
% flat-rate
data plan
Sold units
140M 0.20
S60 ×
20M
iPhone

Why iPhone matters?
% flat-rate Potential
data plan customers
Sold units
140M 0.20 28M
S60 × =
20M
iPhone

Why iPhone matters?
% flat-rate Potential
data plan customers
Sold units
140M 0.20 28M
S60 × =
1.00
20M
iPhone ×

Why iPhone matters?
% flat-rate Potential
data plan customers
Sold units
140M 0.20 28M
S60 × =
1.00
20M 20M
iPhone × =

Why iPhone matters?
Educated
% flat-rate % knows
Sold units data plan about apps customers
0.10
140M x 0.20 x 3M
S60 =
iPhone 20M x 1.00 x 0.50 10M
=

Does Java matter?
Educated
% flat-rate % knows
Sold units data plan about apps customers
0.10
140M x 0.20 x 3M
S60 =
iPhone 20M x 1.00 x 0.50 = 10M
1B x 0.01 x 0.10 1M
Java ME =

Big Asian advertiser joined
36.3
30.0 29.0 Nokia
20.0
15.5 Apple
11.7 Motorola
10.5 Samsung
10.0
9.5 SonyEricsson
iPhone 3G release
3.5 RIM
1.8 HTC
0.0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007 2008
dirtyaura.org/blog

The initial
user experience
of your app
on E65

Purchase decision!

Where is the game I just downloaded?

The initial
user experience
of your app
on iPhone

Purchase decision!

AppStore solves 2 problems

A distribution
solution

A payment
solution

for both users and publishers

500 million apps installed

500 million apps installed
40 million devices

500 million apps installed
÷
40 million devices
=
12.5 apps in every device

20 000 apps published

AppStore
does not solve
marketing
for you

How to choose a platform?
Do what you know
- Learn the platform
Think distribution and monetization first
- technological possibilities second
Choose mobile web
- if possible
Do for current hot top devices
- not for everybody, not for the past or the future

The platform
is
a stage
that defines
an audience
you
reach.

Q&A
HUIKEA.com
teemu@huikea.com
http://dirtyaura.org/blog

Attributions
by cgo2
http://www.flickr.com/photos/cgo2/1032558204/sizes/o/