RECRUITMENT BRANDINGTeela JacksonFriday, March 8, 2013TalentNet InteractiveAustin, TXTwitter: @teelajackson
Recruitment BrandingAGENDA1 What is Recruitment Branding?2 What is the Business Case?3 Employee Value Proposition4 Walk the Walk5 Highlights6 Building a Recruitment Brand
Teela Jackson Director of Talent Delivery with Talent Connections SHRM Atlanta President-Elect 10+ Years of Executive Recruiting Experience in Agency and Corporate Environments Co-Founder of www.recruiterchicks.com Blog Faculty with Career Spa MAC Makeup Pro Card Member Atlanta Falcons Fan
What is a Recruiting Brand? Key Considerations: Company Business Model Company Culture Corporate Brand Starts with Human Resources/Recruiting Partner with Communications & Marketing Partners/Agency
Steps to Building a RecruitmentBrand 1. Identify your Key Stakeholders 2. Use your company brand message as the foundation 3. Make sure the Company Culture is interwoven 4. Engage employees in the process of identifying your Employee Value Proposition 5. Identify the Marketing Channels you need to target 6. Define Measurable Metrics to show RESULTS 7. Share Your WINS!
THANK YOU TalentNet Live Interactive!Teela JacksonDirector of Talent DeliveryTalent Connections, LLCteelajackson@talentconnections.netTwitter: @teelajacksonLinkedIn: www.linkedin.com/in/teelajackson