Recruitment Branding - TalentNet Live Interactive Austin

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  • 22Squared Culture -
  • Recruitment Branding - TalentNet Live Interactive Austin

    1. 1. RECRUITMENT BRANDINGTeela JacksonFriday, March 8, 2013TalentNet InteractiveAustin, TXTwitter: @teelajackson
    2. 2. Recruitment BrandingAGENDA1 What is Recruitment Branding?2 What is the Business Case?3 Employee Value Proposition4 Walk the Walk5 Highlights6 Building a Recruitment Brand
    3. 3. Teela Jackson Director of Talent Delivery with Talent Connections SHRM Atlanta President-Elect 10+ Years of Executive Recruiting Experience in Agency and Corporate Environments Co-Founder of www.recruiterchicks.com Blog Faculty with Career Spa MAC Makeup Pro Card Member Atlanta Falcons Fan
    4. 4. What is a Recruiting Brand?
    5. 5. What is a Recruiting Brand? Key Considerations: Company Business Model Company Culture Corporate Brand  Starts with Human Resources/Recruiting  Partner with Communications & Marketing  Partners/Agency
    6. 6. Recruitment Brand
    7. 7. The Business Case forRecruitment Branding • Differentiate Your Brand • Stand Out • Employer of Choice Results: • Better Quality • Targeted • Diverse • Employer of Choice • Stand out in the Crowd
    8. 8. The Business CaseRecruitment Branding -LinkedIn, The State of Employer Branding
    9. 9. Employee Value Proposition TowersWatson
    10. 10. Employee Value PropositionYES BANK India www.yesbank.in
    11. 11. No one knows your messagebetter than you. -Chris Collier, Director HR Southern Company
    12. 12. Recruiting BrandingEngage Your Current Employees  Who Are Your Influencers?  Who Represents Your Company in the Marketplace/Community?  Who is on ‘Team Get It Done?’
    13. 13. Recruitment BrandingChannels • What is your Inspiring/Compelling Story? • Informal vs. Formal • Online vs. In-Person • Professional Organizations • Hobbies & Interests
    14. 14. We have a collaborative culture and want toconvey that along with our unique workenvironment through our recruitment brandinitiatives. - Mike Grindell, Chief Administrative Officer 22Squared
    15. 15. Recruitment Branding
    16. 16. Recruitment Branding
    17. 17. Recruitment Branding
    18. 18. Your Recruitment Brand starts with YOU!
    19. 19. Steps to Building a RecruitmentBrand 1. Identify your Key Stakeholders 2. Use your company brand message as the foundation 3. Make sure the Company Culture is interwoven 4. Engage employees in the process of identifying your Employee Value Proposition 5. Identify the Marketing Channels you need to target 6. Define Measurable Metrics to show RESULTS 7. Share Your WINS!
    20. 20. Brands Highlights
    21. 21. QUESTIONS? Your Logo
    22. 22. THANK YOU TalentNet Live Interactive!Teela JacksonDirector of Talent DeliveryTalent Connections, LLCteelajackson@talentconnections.netTwitter: @teelajacksonLinkedIn: www.linkedin.com/in/teelajackson

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