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Social Media: What's in it for me?
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Social Media: What's in it for me?

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In this webinar, we will explore social media’s impact on recruiting. How has social media changed the recruiting profession? This will be a fast-paced presentation designed to show you how to …

In this webinar, we will explore social media’s impact on recruiting. How has social media changed the recruiting profession? This will be a fast-paced presentation designed to show you how to leverage social media in your recruiting efforts. Find out how recruiting teams are tapping platforms like Facebook, LinkedIn and Twitter to reach an audience of loyal customers and potential future employees! Gain insights on how branding attracts and engages passive candidates.

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  • 1. Social Media: What’s in it for me?
    Teela Jackson
    http://www.linkedin.com/in/teelajackson
    Jenny DeVaughn
    http://www.linkedin.com/in/jennydevaughn
  • 2. Agenda
    Introductions
    Social Trends
    Best Practices
    LinkedIn
    Facebook
    Twitter
    What’s in it for you?
    Discussion
    Special Invitation
  • 3. Teela Jackson
    VP of PEGs with SHRM-Atlanta
    10+ years of executive recruiting experience in corporate and agency environments
    Senior Talent Consultant with Talent Connections
    Faculty with Career Spa
  • 4. Jenny DeVaughn
    EVP of Marketing and PR with SHRM-Atlanta
    3rd Most connected woman in the world on LinkedIn
    7+ years of executive recruiting experience
    Director, Social Strategy for Bernard HODES Group
  • 5. Social Trends
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. A New Role for HR: Support Your Company's Brand
    - Gary Billings, Ph.D.
  • 11. LinkedIn
  • 12. Best Practices for LinkedIn
    Is this the right tool for me?
    Professional vs. Personal
    How much do I share?
    Create profile
    Use common terms and “searchable” information
    Get connected
    Give your profile personality
    Live by the “golden rule”
  • 13. Facebook
  • 14. Best Practices for Facebook
    Learn about privacy settings
    Determine if it is the right tool for your strategy
    What is your goal?
    Who can manage it?
    What content will we share?
    Who can participate?
    How will we react to posts?
    Allow jobseekers to search and share jobs easily
  • 15. Twitter
  • 16. Best Practices for Twitter
    Set goals quickly - this could be a bumpy ride!
    Follow those you know and trust
    Watch and learn
    It’s all about relationships
    Personalize
    Stimulate
    When there’s a lull, revisit your goals
  • 17. What’s in it for YOU?
    Develop and maintain new relationships
    Collaborate with the best in your industry
    Mentor others
    Stay connected with colleagues (current and former)
    Find a new opportunity
    Get promoted
    Discover innovative ways to work
    Reach your professional goals
    Support for your charity of choice
    Have fun
  • 18. Questions?
  • 19. You’re Invited
    • SHRM-Atlanta Annual Conference
    • 20. Don’t miss this opportunity to invest in yourself!
    • 21. http://bit.ly/shrmatl10
    • 22. Connect
    • 23. Teela Jackson
    • 24. @TeelaJackson
    • 25. http://www.linkedin.com/in/teelajackson
    • 26. teelajackson@talentconnections.net
    • 27. Jenny DeVaughn
    • 28. @JennyDeVaughn
    • 29. http://www.linkedin.com/in/jennydevaughn
    • 30. jdevaughn@hodes.com