Social Media: What's in it for me?


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In this webinar, we will explore social media’s impact on recruiting. How has social media changed the recruiting profession? This will be a fast-paced presentation designed to show you how to leverage social media in your recruiting efforts. Find out how recruiting teams are tapping platforms like Facebook, LinkedIn and Twitter to reach an audience of loyal customers and potential future employees! Gain insights on how branding attracts and engages passive candidates.

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Social Media: What's in it for me?

  1. 1. Social Media: What’s in it for me?<br />Teela Jackson<br /> <br />Jenny DeVaughn<br /><br />
  2. 2. Agenda<br />Introductions<br />Social Trends<br />Best Practices<br />LinkedIn<br />Facebook<br />Twitter<br />What’s in it for you?<br />Discussion<br />Special Invitation<br />
  3. 3. Teela Jackson<br />VP of PEGs with SHRM-Atlanta<br />10+ years of executive recruiting experience in corporate and agency environments<br />Senior Talent Consultant with Talent Connections<br />Faculty with Career Spa<br />
  4. 4. Jenny DeVaughn<br />EVP of Marketing and PR with SHRM-Atlanta<br />3rd Most connected woman in the world on LinkedIn<br />7+ years of executive recruiting experience<br />Director, Social Strategy for Bernard HODES Group<br />
  5. 5. Social Trends<br />
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  10. 10. A New Role for HR: Support Your Company's Brand<br />- Gary Billings, Ph.D.<br />
  11. 11. LinkedIn<br />
  12. 12. Best Practices for LinkedIn<br />Is this the right tool for me?<br />Professional vs. Personal<br />How much do I share?<br />Create profile<br />Use common terms and “searchable” information<br />Get connected<br />Give your profile personality<br />Live by the “golden rule”<br />
  13. 13. Facebook<br />
  14. 14. Best Practices for Facebook<br />Learn about privacy settings<br />Determine if it is the right tool for your strategy<br />What is your goal?<br />Who can manage it?<br />What content will we share?<br />Who can participate?<br />How will we react to posts?<br />Allow jobseekers to search and share jobs easily<br />
  15. 15. Twitter<br />
  16. 16. Best Practices for Twitter<br />Set goals quickly - this could be a bumpy ride!<br />Follow those you know and trust <br />Watch and learn<br />It’s all about relationships<br />Personalize<br />Stimulate<br />When there’s a lull, revisit your goals<br />
  17. 17. What’s in it for YOU?<br />Develop and maintain new relationships<br />Collaborate with the best in your industry<br />Mentor others<br />Stay connected with colleagues (current and former)<br />Find a new opportunity<br />Get promoted<br />Discover innovative ways to work<br />Reach your professional goals<br />Support for your charity of choice<br />Have fun<br />
  18. 18. Questions?<br />
  19. 19. You’re Invited<br /><ul><li>SHRM-Atlanta Annual Conference
  20. 20. Don’t miss this opportunity to invest in yourself!
  21. 21.
  22. 22. Connect
  23. 23. Teela Jackson
  24. 24. @TeelaJackson
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  26. 26.
  27. 27. Jenny DeVaughn
  28. 28. @JennyDeVaughn
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  30. 30.</li>