SEOcial Media Awesomeization, BRO.!                           Travis Wright!               SEO & Social Media Consultant &...
Search	  and	  Social	  are	  Bros	                                               h$p://leesmallwood.com/	  #21B	         ...
BRO	  is	  the	  new	  SEO…	  	     BUSINESS	  RELATIONSHIP	  OPTIMIZATION	  #21B	                                        ...
#21B	     #smx	     @teedubya	  
#21B	     #smx	     @teedubya	  
h$p://leesmallwood.com/	  #21B	     #smx	                          @teedubya	  
h$p://leesmallwood.com/	  #21B	     #smx	                          @teedubya	  
h$p://leesmallwood.com/	  #21B	     #smx	                          @teedubya	  
NAVIGATE	  THE	  CORPORATE	  SILOS,	  BRO.	                         Image	  credit:	  Bonkers	  World.	  #21B	            ...
SOCIAL	  IMPACTS	  SEARCH,	  BRO.	  #21B	                  #smx	              @teedubya	  
#21B	     #smx	     @teedubya	  
#21B	     #smx	     @teedubya	  
#21B	     #smx	     @teedubya	  
#21B	     #smx	     @teedubya	  
#21B	     #smx	     @teedubya	  
#21B	     #smx	     @teedubya	  
#21B	     #smx	     @teedubya	  
#21B	     #smx	     @teedubya	  
#21B	     #smx	     @teedubya	  
#21B	     #smx	     @teedubya	  
#21B	     #smx	     @teedubya	  
LINK	  BUILDING	  2.0	             Social	  Sharing… 	  	  #21B	                                          #smx	           ...
SOCIAL	  SIGNALS	  AFFECT	  RANKINGS	  	    •    Facebook	  Fanpage	  Likes	    •    Facebook	  shares	    •    Twi$er	  f...
ACTIVITIES	  TO	  INCREASE	  BRO	     1.  Develop	  Guest	  PosUng	  Strategy	     2.  IdenUfy	  Influencers	     3.  Use	 ...
SOCIAL	  SIGNALS	                                           Ma$	  Cu$s	  has	  repeatedly	  said	  that	  quality	        ...
SOCIAL	  SIGNALS	    Duane	  Forrester	  -­‐	  Bing	  #21B	                                    #smx	     @teedubya	  
 Content	  CreaOon	  Ecosystem	              V.	  -­‐	  Videos	              I.	  -­‐	  Images	              T.	  -­‐	  Te...
#smx	     @teedubya	  
Search	  is	  more	  than	  …	     GOOGLE	  &	  BING	  #21B	                                                   #smx	      ...
TwiQer	  Trends	  &	  Search	  #21B	                     #smx	     @teedubya	  
TwiQer	  Trends	  &	  Search	  #21B	                     #smx	     @teedubya	  
TwiQer	  Trends	  &	  Search	      Hashtags!           !http://hashtags.org/ | http://tagdef.com/!           !!#21B	      ...
#21B	     #smx	     @teedubya	  
Pinterest	  now	  allows	  for	  Pins,	  Boards	  and	  Pinners	  to	  be	  searched...	  	                 It’s	  a	  gre...
Pinterest	  now	  allows	  for	  Pins,	  Boards	  and	  Pinners	  to	  be	  searched...	  	                 It’s	  a	  gre...
Pinterest	  now	  allows	  for	  Pins,	  Boards	  and	  Pinners	  to	  be	  searched...	  	                 It’s	  a	  gre...
#smx	     @teedubya	  
#smx	     @teedubya	  
Brands	  who	  have	  a	  Tumblr	  are	  gelng	  some	  love	  from	  Tumblr.	  	                                         ...
REPURPOSE	  CONTENT.	     Don’t	  be	  Afraid	  to… 	  	  #21B	                                      #smx	               @...
Norton	  Blogs	                                                        41	  #21B	                           #smx	     @tee...
Norton	  Blogs	  Repurposing	  content	  in	  other	  shareable	  formats	  can	  create	  great	  results!	              ...
SOCIAL	  SHARING	  OPTIMIZATION.	     Also	  consider… 	  	  #21B	                                #smx	               @tee...
Anatomy	  of	  a	  Share	  Snippet	                                         AA.  Share Blurb!                             ...
1               8               9Structured	                OG:Title!    Hashtags!                                        ...
Author	  Rank	  By	  integraUng	  social	  and	  search	  into	  your	  content	  with	  rel=author	  tag,	               ...
Open	  Graph	  www.ogp.me	  	  	                           UnMetric	  www.unmetric.com	                           Percolat...
Travis Wright!           SEO & Social Media Consultant & Trainer!                                   @teedubya!            ...
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SEO for Social Media Managers - SEOcial Media Awesomeization, BRO (#SMX #21A)

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My presentation for SEO for Social Media Managers at SMX - SMM in Vegas. Without seeing it live, you miss out on some of the awesome sauce, but enjoy, regardless.

This is one of 4 presentations by the panel. This is more high-level as the other ones are more tactical, by request.

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SEO for Social Media Managers - SEOcial Media Awesomeization, BRO (#SMX #21A)

  1. 1. SEOcial Media Awesomeization, BRO.! Travis Wright! SEO & Social Media Consultant & Trainer! Norton / Symantec! us.norton.com! @teedubya!#21B   #smx   @teedubya  
  2. 2. Search  and  Social  are  Bros   h$p://leesmallwood.com/  #21B   #smx   @teedubya  
  3. 3. BRO  is  the  new  SEO…     BUSINESS  RELATIONSHIP  OPTIMIZATION  #21B   #smx   @teedubya  
  4. 4. #21B   #smx   @teedubya  
  5. 5. #21B   #smx   @teedubya  
  6. 6. h$p://leesmallwood.com/  #21B   #smx   @teedubya  
  7. 7. h$p://leesmallwood.com/  #21B   #smx   @teedubya  
  8. 8. h$p://leesmallwood.com/  #21B   #smx   @teedubya  
  9. 9. NAVIGATE  THE  CORPORATE  SILOS,  BRO.   Image  credit:  Bonkers  World.  #21B   #smx   @teedubya  
  10. 10. SOCIAL  IMPACTS  SEARCH,  BRO.  #21B   #smx   @teedubya  
  11. 11. #21B   #smx   @teedubya  
  12. 12. #21B   #smx   @teedubya  
  13. 13. #21B   #smx   @teedubya  
  14. 14. #21B   #smx   @teedubya  
  15. 15. #21B   #smx   @teedubya  
  16. 16. #21B   #smx   @teedubya  
  17. 17. #21B   #smx   @teedubya  
  18. 18. #21B   #smx   @teedubya  
  19. 19. #21B   #smx   @teedubya  
  20. 20. #21B   #smx   @teedubya  
  21. 21. #21B   #smx   @teedubya  
  22. 22. LINK  BUILDING  2.0   Social  Sharing…    #21B   #smx   @teedubya  
  23. 23. SOCIAL  SIGNALS  AFFECT  RANKINGS     •  Facebook  Fanpage  Likes   •  Facebook  shares   •  Twi$er  followers   •  Tweets  including  your  brand  or  a  link  to  your  website   •  Google+  “have  you  in  their  circles”     •  Slideshare  Views   •  YouTube  Views   •  Pinterest  Re-­‐pins   •  Tumblr  Reblogs   •  Authority  and  Influence  of  those  “Bros"  sharing  your  content     Resource:  Google  Ranking  Factors  2012  -­‐  Searchmetrics  #21B   #smx   @teedubya  
  24. 24. ACTIVITIES  TO  INCREASE  BRO   1.  Develop  Guest  PosUng  Strategy   2.  IdenUfy  Influencers   3.  Use  Blog  OutReach  Tools   •  GroupHigh  &  Buzzstream   4.  Use  Gmail  Plugins   •  RapporUve  &  Yesware   5.  Use  Data.com  /  Jigsaw.com     6.  Connect  with  Journalists   •  Help  a  Reporter  Out  [HARO]     •  MuckRack   7.  Acquire  Author  Accounts  #21B   #smx   @teedubya  
  25. 25. SOCIAL  SIGNALS   Ma$  Cu$s  has  repeatedly  said  that  quality   content  is  key  to  Google  rankings,  and  Bing’s   Duane  Forrester  reminded  marketers  that  “all   SEO  ranking  signals  revolve  around  content  of   some  kind”  at  SMX  Advanced  2011.   Ma$  Cu$s  -­‐  Google    #21B   #smx   @teedubya  
  26. 26. SOCIAL  SIGNALS   Duane  Forrester  -­‐  Bing  #21B   #smx   @teedubya  
  27. 27.  Content  CreaOon  Ecosystem   V.  -­‐  Videos   I.  -­‐  Images   T.  -­‐  Text   A.  -­‐  Audio   L.  -­‐  Links  #21B   #smx   @teedubya  
  28. 28. #smx   @teedubya  
  29. 29. Search  is  more  than  …   GOOGLE  &  BING  #21B   #smx   @teedubya  
  30. 30. TwiQer  Trends  &  Search  #21B   #smx   @teedubya  
  31. 31. TwiQer  Trends  &  Search  #21B   #smx   @teedubya  
  32. 32. TwiQer  Trends  &  Search   Hashtags! !http://hashtags.org/ | http://tagdef.com/! !!#21B   #smx   @teedubya  
  33. 33. #21B   #smx   @teedubya  
  34. 34. Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...     It’s  a  great  way  to  find  influenUal  content.   #smx   @teedubya  
  35. 35. Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...     It’s  a  great  way  to  find  influenUal  content.   #smx   @teedubya  
  36. 36. Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...     It’s  a  great  way  to  find  influenUal  content.   #smx   @teedubya  
  37. 37. #smx   @teedubya  
  38. 38. #smx   @teedubya  
  39. 39. Brands  who  have  a  Tumblr  are  gelng  some  love  from  Tumblr.       RESOURCE:  h$p://brands.tumblr.com  #21B   #smx   @teedubya  
  40. 40. REPURPOSE  CONTENT.   Don’t  be  Afraid  to…    #21B   #smx   @teedubya  
  41. 41. Norton  Blogs   41  #21B   #smx   @teedubya  
  42. 42. Norton  Blogs  Repurposing  content  in  other  shareable  formats  can  create  great  results!   128,851  Views   42  #21B   #smx   @teedubya  
  43. 43. SOCIAL  SHARING  OPTIMIZATION.   Also  consider…    #21B   #smx   @teedubya  
  44. 44. Anatomy  of  a  Share  Snippet   AA.  Share Blurb! BB.  Title! EC.  Description! CD.  Image!E.  URL (Title link)! D#21B   #smx   @teedubya  
  45. 45. 1 8 9Structured   OG:Title! Hashtags! Twitter / Retweetable!Social   2 7 10  Sharing   OG:
 Description! Share Blurb for FB & G+! Document
 & Track!Formula   3 6 Presentation - SlideShare
 !http://yseo.us/sssf! UTM OG:Image! SSSF Worksheet
 Variables! !http://yseo.us/sssfw ! Dana  Lookadoo   @lookadoo   4 5 Facebook Open Graph: 
 http://ogp.me/! OG:Type! OG:URLz! Wordpress SEO by Yoast
 http://wordpress.org/extend/plugins/wordpress-seo!#21B   #smx   @teedubya  
  46. 46. Author  Rank  By  integraUng  social  and  search  into  your  content  with  rel=author  tag,   you  can  gain  more  visibility  for  all  of  your  content.     RESOURCE:  h$p://bit.ly/rel-­‐author-­‐resource   46  #21B   #smx   @teedubya  
  47. 47. Open  Graph  www.ogp.me       UnMetric  www.unmetric.com   Percolate  www.percolate.com     Social  Bro  www.socialbro.com         HARO  www.helpareporter.com   Muck  Rack  www.muckrack.com     GroupHigh  www.grouphigh.com     NeedTagger  www.needtagger.com     Buzzstream  www.buzzstream.com       Union  Metrics  www.unionmetrics.com   SimplyMeasured  www.simplymeasured.com      #21B   #smx   @teedubya  
  48. 48. Travis Wright! SEO & Social Media Consultant & Trainer! @teedubya! travis_wright@symantec.com! http://linkedin.com/in/teedubya!#smx   @teedubya  
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