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SEO for Social Media Managers - SEOcial Media Awesomeization, BRO (#SMX #21A)
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SEO for Social Media Managers - SEOcial Media Awesomeization, BRO (#SMX #21A)

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My presentation for SEO for Social Media Managers at SMX - SMM in Vegas. Without seeing it live, you miss out on some of the awesome sauce, but enjoy, regardless. …

My presentation for SEO for Social Media Managers at SMX - SMM in Vegas. Without seeing it live, you miss out on some of the awesome sauce, but enjoy, regardless.

This is one of 4 presentations by the panel. This is more high-level as the other ones are more tactical, by request.

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  • 1. SEOcial Media Awesomeization, BRO.! Travis Wright! SEO & Social Media Consultant & Trainer! Norton / Symantec! us.norton.com! @teedubya!#21B   #smx   @teedubya  
  • 2. Search  and  Social  are  Bros   h$p://leesmallwood.com/  #21B   #smx   @teedubya  
  • 3. BRO  is  the  new  SEO…     BUSINESS  RELATIONSHIP  OPTIMIZATION  #21B   #smx   @teedubya  
  • 4. #21B   #smx   @teedubya  
  • 5. #21B   #smx   @teedubya  
  • 6. h$p://leesmallwood.com/  #21B   #smx   @teedubya  
  • 7. h$p://leesmallwood.com/  #21B   #smx   @teedubya  
  • 8. h$p://leesmallwood.com/  #21B   #smx   @teedubya  
  • 9. NAVIGATE  THE  CORPORATE  SILOS,  BRO.   Image  credit:  Bonkers  World.  #21B   #smx   @teedubya  
  • 10. SOCIAL  IMPACTS  SEARCH,  BRO.  #21B   #smx   @teedubya  
  • 11. #21B   #smx   @teedubya  
  • 12. #21B   #smx   @teedubya  
  • 13. #21B   #smx   @teedubya  
  • 14. #21B   #smx   @teedubya  
  • 15. #21B   #smx   @teedubya  
  • 16. #21B   #smx   @teedubya  
  • 17. #21B   #smx   @teedubya  
  • 18. #21B   #smx   @teedubya  
  • 19. #21B   #smx   @teedubya  
  • 20. #21B   #smx   @teedubya  
  • 21. #21B   #smx   @teedubya  
  • 22. LINK  BUILDING  2.0   Social  Sharing…    #21B   #smx   @teedubya  
  • 23. SOCIAL  SIGNALS  AFFECT  RANKINGS     •  Facebook  Fanpage  Likes   •  Facebook  shares   •  Twi$er  followers   •  Tweets  including  your  brand  or  a  link  to  your  website   •  Google+  “have  you  in  their  circles”     •  Slideshare  Views   •  YouTube  Views   •  Pinterest  Re-­‐pins   •  Tumblr  Reblogs   •  Authority  and  Influence  of  those  “Bros"  sharing  your  content     Resource:  Google  Ranking  Factors  2012  -­‐  Searchmetrics  #21B   #smx   @teedubya  
  • 24. ACTIVITIES  TO  INCREASE  BRO   1.  Develop  Guest  PosUng  Strategy   2.  IdenUfy  Influencers   3.  Use  Blog  OutReach  Tools   •  GroupHigh  &  Buzzstream   4.  Use  Gmail  Plugins   •  RapporUve  &  Yesware   5.  Use  Data.com  /  Jigsaw.com     6.  Connect  with  Journalists   •  Help  a  Reporter  Out  [HARO]     •  MuckRack   7.  Acquire  Author  Accounts  #21B   #smx   @teedubya  
  • 25. SOCIAL  SIGNALS   Ma$  Cu$s  has  repeatedly  said  that  quality   content  is  key  to  Google  rankings,  and  Bing’s   Duane  Forrester  reminded  marketers  that  “all   SEO  ranking  signals  revolve  around  content  of   some  kind”  at  SMX  Advanced  2011.   Ma$  Cu$s  -­‐  Google    #21B   #smx   @teedubya  
  • 26. SOCIAL  SIGNALS   Duane  Forrester  -­‐  Bing  #21B   #smx   @teedubya  
  • 27.  Content  CreaOon  Ecosystem   V.  -­‐  Videos   I.  -­‐  Images   T.  -­‐  Text   A.  -­‐  Audio   L.  -­‐  Links  #21B   #smx   @teedubya  
  • 28. #smx   @teedubya  
  • 29. Search  is  more  than  …   GOOGLE  &  BING  #21B   #smx   @teedubya  
  • 30. TwiQer  Trends  &  Search  #21B   #smx   @teedubya  
  • 31. TwiQer  Trends  &  Search  #21B   #smx   @teedubya  
  • 32. TwiQer  Trends  &  Search   Hashtags! !http://hashtags.org/ | http://tagdef.com/! !!#21B   #smx   @teedubya  
  • 33. #21B   #smx   @teedubya  
  • 34. Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...     It’s  a  great  way  to  find  influenUal  content.   #smx   @teedubya  
  • 35. Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...     It’s  a  great  way  to  find  influenUal  content.   #smx   @teedubya  
  • 36. Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...     It’s  a  great  way  to  find  influenUal  content.   #smx   @teedubya  
  • 37. #smx   @teedubya  
  • 38. #smx   @teedubya  
  • 39. Brands  who  have  a  Tumblr  are  gelng  some  love  from  Tumblr.       RESOURCE:  h$p://brands.tumblr.com  #21B   #smx   @teedubya  
  • 40. REPURPOSE  CONTENT.   Don’t  be  Afraid  to…    #21B   #smx   @teedubya  
  • 41. Norton  Blogs   41  #21B   #smx   @teedubya  
  • 42. Norton  Blogs  Repurposing  content  in  other  shareable  formats  can  create  great  results!   128,851  Views   42  #21B   #smx   @teedubya  
  • 43. SOCIAL  SHARING  OPTIMIZATION.   Also  consider…    #21B   #smx   @teedubya  
  • 44. Anatomy  of  a  Share  Snippet   AA.  Share Blurb! BB.  Title! EC.  Description! CD.  Image!E.  URL (Title link)! D#21B   #smx   @teedubya  
  • 45. 1 8 9Structured   OG:Title! Hashtags! Twitter / Retweetable!Social   2 7 10  Sharing   OG:
 Description! Share Blurb for FB & G+! Document
 & Track!Formula   3 6 Presentation - SlideShare
 !http://yseo.us/sssf! UTM OG:Image! SSSF Worksheet
 Variables! !http://yseo.us/sssfw ! Dana  Lookadoo   @lookadoo   4 5 Facebook Open Graph: 
 http://ogp.me/! OG:Type! OG:URLz! Wordpress SEO by Yoast
 http://wordpress.org/extend/plugins/wordpress-seo!#21B   #smx   @teedubya  
  • 46. Author  Rank  By  integraUng  social  and  search  into  your  content  with  rel=author  tag,   you  can  gain  more  visibility  for  all  of  your  content.     RESOURCE:  h$p://bit.ly/rel-­‐author-­‐resource   46  #21B   #smx   @teedubya  
  • 47. Open  Graph  www.ogp.me       UnMetric  www.unmetric.com   Percolate  www.percolate.com     Social  Bro  www.socialbro.com         HARO  www.helpareporter.com   Muck  Rack  www.muckrack.com     GroupHigh  www.grouphigh.com     NeedTagger  www.needtagger.com     Buzzstream  www.buzzstream.com       Union  Metrics  www.unionmetrics.com   SimplyMeasured  www.simplymeasured.com      #21B   #smx   @teedubya  
  • 48. Travis Wright! SEO & Social Media Consultant & Trainer! @teedubya! travis_wright@symantec.com! http://linkedin.com/in/teedubya!#smx   @teedubya  

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