Self Storage Basic SEO 101
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Self Storage Basic SEO 101

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This is a PPT that I created for the http://www.storagefront.com team to teach them the basics of SEO. Some illustrations were from SEOMoz and helped explain some basics nicely....

This is a PPT that I created for the http://www.storagefront.com team to teach them the basics of SEO. Some illustrations were from SEOMoz and helped explain some basics nicely.

All branding and images property of StorageFront.

Hope you find this valuable.

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Self Storage Basic SEO 101 Presentation Transcript

  • 1. Self Storage SEOBasic SEO 101 for Storage Industry Created by Travis Wright
  • 2. Content in this Presentation• The Search Landscape• How Do Search Engines Work?• Site Architecture• Effective Keyword Research• Link Building Strategies• Social Media, Social Search & Social Influencers
  • 3. THE SEARCH LANDSCAPE
  • 4. Completely different rankingalgorithm than standard search results Probably doesn’t get traffic like most “#1” results. Actually, 11th listing on the front page.
  • 5. News ResultsReal Time Results Local Results Image Results
  • 6. Click-Through Rates
  • 7. HOW DO SEARCH ENGINES WORK?
  • 8. Crawling & Indexing Without links, the engines might never find this page
  • 9. DomainAuthority
  • 10. Page Rank“ PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion keyword terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. -Google’s definition of PageRank
  • 11. Page Rank
  • 12. The Flow of PageRank
  • 13. PageRank is Split EvenlyBetween the Links on a Page
  • 14. Technically, Every External Link “Leaks” PageRank
  • 15. Nofollowing or Removing Links Can Alter the Flow of PageRank
  • 16. Or, at least it used to...
  • 17. Crawlability / Link Architecture
  • 18. Duplicate Content & Canonicalization
  • 19. Canonical URL Tag
  • 20. 301 Redirects 302s
  • 21. Search Friendly URLswww.nationalgeographic.com/animals/african-elephants Keywords in page name, Single domain separated by hyphen Shallow folder structure with relevant words
  • 22. Search UN-Friendly URLsXyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8 No keywords in the URL string Unnecessary Subdomain Dynamic URLs don’t perform as well as static and engines recommend against more than two parameters
  • 23. Important Tags & Signals
  • 24. Title Tags
  • 25. Meta Descriptions
  • 26. Tag Length Recommendations
  • 27. Anatomy Of A Link
  • 28. Page Copy
  • 29. Image Alt AttributesGood keyword usage in the alt tag
  • 30. H1, H2, H(x) Tags
  • 31. Keyword Research + Targeting
  • 32. Create Spreadsheet w/ these Columns
  • 33. Choose the “Best”Words/Phrases to Target
  • 34. Identify High Value Keywords
  • 35. Geo Targeted / Local Keywords Albuquerque storage Albuquerque public storage Albuquerque self storage Albuquerque storage units storage Albuquerque Self storage Albuquerque Storage units Albuquerque Public storage Albuquerque
  • 36. Add Keyword Data for Top Competitors We like using a weighted average of the Page Authority metric
  • 37. Link Building Strategies
  • 38. #1 - Manual Link Submissions/Requests
  • 39. #2 - Competitive Link Research/Acquisition
  • 40. #2 - Competitive Link Research/Acquisition
  • 41. #3 - Links via Embedded Content
  • 42. #4 - Linkbait & Viral Campaigns
  • 43. #5 - Content, Technology & API Licensing
  • 44. #6 - Partnerships, Exchanges & Trades
  • 45. #7 - Paid Links
  • 46. #8 - Link Reclamation
  • 47. Training & Incenting Link Builders• Do link building together• Create consistent metrics• Reward like a sales team• Record reasons why links didn’t happen (like objections to sales)and work on these (things like design quality, affiliations, language,etc. will come up) Training Camp (via Gil Searcy on Flickr)
  • 48. Building a Link Acquisition Funnel Visit Link-Targeted Content Grab Link Code Link to the Site
  • 49. Building a Link Acquisition Funnel Visit Link-Targeted Content Grab Link Code Link to the Site
  • 50. Building a Link Acquisition Funnel
  • 51. Building a Link Acquisition Funnel
  • 52. Questions?Feel free to distribute this presentation for educational use. We love to help SEOs learn!