Local Search Strategies
  Get Your Local Business Discovered on Google




              Presented by: Travis Wright
Why Use Google Places?
• Reach thousands of customers fast. And free.
• Personalize your listing and reach out to
  YOUR c...
1. Claim/Create Local Business Listing
Check the major local listing providers for your current
listing(s) to claim or cre...
2. Ensure Your Business Address Matches Your
Target Location


                         Arthur Bryant’s BBQ
              ...
3. Pick Relevant Categories For Your
Business/Service
4. Web Citations From Local Directories &
Internet Yellow Pages (IYPs)
5. Add Images to Local Maps Profile & IYP Listings
6. Local Phone # Area Code Associated With
Local Listing(s)
Example: Which of these would you consider a local business?
D...
7. Location Keyword (i.e. City, State) in Listing
Description
8. Age Of Local Listing Page/Profile
9. Add Coupons for your Customers!
10. Reviews. Reviews. Reviews.

      Do NOT fabricate FAKE reviews
10. Reviews. Reviews. Reviews.

 Look at every review about your business
             on search engines
      ( business ...
10. Reviews. Reviews. Reviews.
Find WHICH sites reviews are gathered from.
10. Reviews. Reviews. Reviews.

  Come up with a review
    campaign strategy
       that fosters
  LEGITIMATE feedback.
Where to ask for Reviews?
•   On Invoices               • Billboards
•   In Newsletters            • Thank you letters
•  ...
Google Places Demo
 http://bit.ly/GooglePlacesDemo
10 Local Search / Google Places Strategies
10 Local Search / Google Places Strategies
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10 Local Search / Google Places Strategies

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How to gain traction in Local Search with Google Places/Maps. 10 strategies to help you get more foot traffic to your business. Also, how to get customer reviews from your happy customers!

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10 Local Search / Google Places Strategies

  1. 1. Local Search Strategies Get Your Local Business Discovered on Google Presented by: Travis Wright
  2. 2. Why Use Google Places? • Reach thousands of customers fast. And free. • Personalize your listing and reach out to YOUR customers • Add coupons, edit your map listing, and more • Track statistics easily, and even see what words people type in to find you
  3. 3. 1. Claim/Create Local Business Listing Check the major local listing providers for your current listing(s) to claim or create one: http://www.google.com/local/add http://listings.local.yahoo.com/csubmit/index.php https://ssl.bing.com/listings/ListingCenter.aspx
  4. 4. 2. Ensure Your Business Address Matches Your Target Location Arthur Bryant’s BBQ 1727 Brooklyn Ave Kansas City, MO 64127
  5. 5. 3. Pick Relevant Categories For Your Business/Service
  6. 6. 4. Web Citations From Local Directories & Internet Yellow Pages (IYPs)
  7. 7. 5. Add Images to Local Maps Profile & IYP Listings
  8. 8. 6. Local Phone # Area Code Associated With Local Listing(s) Example: Which of these would you consider a local business? Dan’s Shoe Store Dan’s Shoe Store (312) 555-5555 (800) 555-Shoe
  9. 9. 7. Location Keyword (i.e. City, State) in Listing Description
  10. 10. 8. Age Of Local Listing Page/Profile
  11. 11. 9. Add Coupons for your Customers!
  12. 12. 10. Reviews. Reviews. Reviews. Do NOT fabricate FAKE reviews
  13. 13. 10. Reviews. Reviews. Reviews. Look at every review about your business on search engines ( business name + phone number )
  14. 14. 10. Reviews. Reviews. Reviews. Find WHICH sites reviews are gathered from.
  15. 15. 10. Reviews. Reviews. Reviews. Come up with a review campaign strategy that fosters LEGITIMATE feedback.
  16. 16. Where to ask for Reviews? • On Invoices • Billboards • In Newsletters • Thank you letters • In emails • Surveys • On the restaurant check • Ads • Concierge desk • Displays of pictures of • Checkout desk happy clients • Wall signs • Facebook Page • Sales graphics • Twitter
  17. 17. Google Places Demo http://bit.ly/GooglePlacesDemo
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