A NEW MEASURE
FOR DESIGNERS.
BY IMIN PAO

13 YEARS OF PP
PP
PRODUCT
+
CREATIVE
SERVICE
+
?
PPGROUP MAGAZINE
PPAPER +
PAOPAWS RETAIL
WK LB
RISD NIKE JWT
ART CET

PUBLISH CREATIVE RETAIL
DESIGN
PPONE PPTWO PP
PPAPER AANGEL IVESEAN
TW PARIS SHOP
BUSINESS SHOP PP3 PP4 PPAPER
BJ SH
BOOKS

WHAT ARE WE
DOING?

LOCATION?
COFFEE?
PRICING?
HOURS?
SERVICE?
CASH FLOW?
MARKET NEED?
DECOR?
LOGO?

WAN WAN GROUP
2005 226

DESIGN IS A
LANGUAGE, LIKE
ENGLISH.

RESPECT?
INFLUENTIAL?
FORTUNE 500?

IN DESIGN SCHOOL,
WE LEARN DESIGN.
IN LIFE, WE NEED TO
LEARN EVERYTHING
ELSE.

DO NOT MEASURE
AGAINST GREAT
DESIGNERS.

WE SHOULD
MEASURE AGAINST
GREAT PEOPLE.

PROPERTY AGENT
YES ADVISE YES INVEST
FINANCIAL ADVISOR
YES ADVISE YES INVEST
ADVERTISING / DESIGN
YES ADVISE NO INVEST

$100M
$10M
Client Marketing

$90M $100M
$10M
Client You

BIG IDEA
INVESTMENT
PROD & PKG DESIGN
MANUFACTURE
DISTRIBUTION / LOGISTIC
RETAIL & SALES CHANNEL
MARKETING
INVENTORY & SERVICE
CASH FLOW

WE ARE IN THE
BUSINESS TO
CHANGE OPINION
AND BEHAVIOR.

WE KNOW
DESIGN, BUT WE
ALSO NEED
TO KNOW
EVERYTHING
ELSE.

BIG IDEA
INVESTMENT
PROD & PKG DESIGN
MANUFACTURE
DISTRIBUTION / LOGISTIC
RETAIL & SALES CHANNEL
MARKETING
INVENTORY & SERVICE
CASH FLOW

Designer’s new competition
Creative Director CEO Doctor Lawyer Politician Scientist

WHO YOU WANT
TO BE?

WE NEED TO BE
BETTER, CAPABLE
PEOPLE.