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Biz Camp   Power Tips For Linked In
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Biz Camp Power Tips For Linked In

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  • 1. The Power of LinkedIn TED VICKEY
  • 2. Social vs. Professional Networks Social networks offer tools for casual communication with family & friends • Play games  Share photos & videos  Rate movies and music  Examples: Facebook, MySpace, Bebo  LinkedIn is a professional network intended to create global business • opportunities Maintain business contacts online  Get introduced to professionals & service providers  Recommend colleagues & check references  Conduct research  Receive industry news  Ask & answer industry questions  Find, post or forward jobs  Source: Brandhackers
  • 3. LinkedIn In the Workplace LinkedIn is the most predominant social network used for work-related purposes in the workplace Sites and Services Used For Work Related For Personal Reasons At Work… Purposes LinkedIn 62% 33% YouTube 34% 55% Facebook 18% 35% Twitter 13% 11% Digg 12% 10% Del.ic.io.us 10% 9% MySpace 8% 27% Second Life 6% 6% Other 1% 3% Source: FaceTime Collaborative Internet Survey, Oct. 2008
  • 4. The Power of Viral Growth LinkedIn Member Growth: • 2009: 35M+ 33M members 2008: 33M As of Dec 2008 2007: 10M 2006: 8.5M 10M members 2007 2005: 4.4M 2004: 1.6M 8.5M members 2003: 85K 2006 Quick Stats: • 4.4M members 2005 41 new member sign-ups per  1.6M members minute; Avg. 400K+ per week 2004 122 new invitations to join sent 85,000 members  2003 per minute; Avg. 177K+ per day October 14, 2008: 100,101 new  user signups – a LinkedIn record!
  • 5. LinkedIn Network Statistics Latin America Over 35 million professionals*  Europe 3% 24% – ~2 million members join per month – Roughly 1 new sign-up per second Asia 8% 200 countries  Africa 2% English, Spanish, French  Middle East and now German! 1% Oceania 2% 150 industries  Other North America 0% 60% Members from all five hundred  of the Fortune 500 *As of January, 2009
  • 6. LinkedIn Global Reach Geographic Ranking of Member Base 1. US: 17.8M+ 2. UK: 1.8M+ 3. India: 1.6M+ 4. Canada: 1M+ Fastest Growing EU (by member sign-up, March, 2008) 1. United Kingdom 1.8M+ 2. Netherlands 1.0M + 3. France 696K+ 4. Belgium 411K+ 5. Denmark 396K+ 6. Germany 423K+ LinkedIn Members by Region (%) Ireland 118K+ 7. LinkedIn data as of October 2008
  • 7. LinkedIn Network Demographics The network is affluent, tech-savvy, and influential Household Income • 80% over $75k • Average = $139k Age Range • 25-54 84% College educated • 90% Small biz owners • 900k+ Males • 64% Unique Audience Composition by Household Income (USD) Source: Nielson @plan Fall/Winter 2008
  • 8. Top 10 Industries on LinkedIn (by membership) 1. Information Technology & Services 2. Computer Software 3. Financial Services 4. Marketing & Advertising 5. Real Estate 6. Hospital & Health Care 7. Telecommunications 8. Education Management 9. Accounting 10. Banking
  • 9. Adoption of Technology
  • 10. What type of connector are you? LION vs. LAMB 40 469 202 1,909 2,200+ 106,500+ 17,100+ 261,200+ 278,800+ 2,887,000+ 959,800+ 3,936,300+ 281,100+ 2,994,000+ 977,200+ 4,199,500+ Time to build up the right connections to support Months- Weeks- Days- Hours? search space Years? Months? Weeks? Average strength of connections Low Low-Med Med-High High
  • 11. LinkedIn can be used to find: Business partners • Suppliers • Service providers • Subject matter experts • Clients • Employees • Jobs • Competitive intelligence • Old friends and connect virtually with new ones • Information on people you are meeting with •
  • 12. How Professionals Use LinkedIn Create Connect Activate Applicate
  • 13. Use in your signature
  • 14. Use on your business card
  • 15. Enhance your rank on Google
  • 16. TripIt success story
  • 17. TripIt success story From: Ted Vickey [mailto:vickey@fitwellinc.com] Sent: 04 March 2009 17:56 Subject: Ted in London I will be in London this Sunday through Tuesday. If you’d like to meet for coffee, would love to set something up. I will be at the Olympia Hilton. Ted Ted Vickey -- President -- FitWell LLC Ireland Phone: 353-087-616-4091 USA Phone (via Skype): 814-806-3543 -- Fax: 703-995-0873 Email: vickey@fitwellinc.com -- Web: www.fitwellinc.com Speaking/Author website: www.tedvickey.com Golf fitness website: www.myFitnessCaddy.com/blog Linked In: http://www.linkedin.com/in/tedvickey Board Member: American Council on Exercise (www.acefitness.org) Twitter: www.twitter.com/tedvickey Click here for my complete bio, CV and presskit I usually check email every couple of hours during the day, and I reply to most messages within 24 hours. My latest book - 101 Fitness Tips for Golf is now available. Visit www.myFitnessCaddy.com for more information.
  • 18. TripIt success story 5 emails 1 face to face 1 deal
  • 19. Success – Status updates Skype From: Jo <@com> To: Ted Vickey <vickey@fitwellinc.com> Date: Mar 04 2009 - 6:12pm LinkedIn Hi Ted, I saw you have a Skype Account - can you connect to me? thanks Jo
  • 20. Thank You Ted Vickey Chief Connections Officer vickey@fitwellinc.com
  • 21. Screen clipping taken: 3/16/2009, 2:28 PM

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