Digital Enterprise Research Institute                                      www.deri.ie                 A Study on Twitter ...
Digital Enterprise Research Institute                            www.deri.ie                                        WHO   ...
Digital Enterprise Research Institute                           www.deri.ie                                        WHO    ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                         www.deri.ie                            WHAT                 ...
Digital Enterprise Research Institute                                  www.deri.ie                    My PhD is researchin...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                           www.deri.ie                                        WHY    ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                         www.deri.ie      Business Model for Connected Health        ...
Digital Enterprise Research Institute                                        www.deri.ie  Around the world today…    1 in ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                                                                                    w...
Digital Enterprise Research Institute                           www.deri.ie                                        HOW    ...
Digital Enterprise Research Institute                                               www.deri.ie              • Sports comm...
Digital Enterprise Research Institute                         www.deri.ie1. Turn on mobile fitness app                    ...
Digital Enterprise Research Institute                         www.deri.ie  2. Complete physical activity         Walking  ...
Digital Enterprise Research Institute                         www.deri.ie                             3. Save workout     ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                                   www.deri.ie We can analyze…        User ID       ...
Digital Enterprise Research Institute                         www.deri.ie       The process…                              ...
Digital Enterprise Research Institute                         www.deri.ie              xxxxxxx              xxxxx         ...
Digital Enterprise Research Institute                                             www.deri.ie     #Endomondo (March 21 – O...
Digital Enterprise Research Institute                         www.deri.ie                 #Endomondo users by Language    ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                               www.deri.ie                         Devil: 2          ...
Digital Enterprise Research Institute                                  www.deri.ie                                        ...
Digital Enterprise Research Institute                         www.deri.ie                                              391...
Digital Enterprise Research Institute                         www.deri.ie            Geo location of #endomondo users     ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                             www.deri.ie                           Was out cycling 5....
Digital Enterprise Research Institute                                      www.deri.ie                                    ...
Digital Enterprise Research Institute                         www.deri.ie                    #Endomondo Celebrates 5 Milli...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                                               www.deri.ie     Unique Users:         ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                            www.deri.ie  Top Ten Tweeters using #endomondo           ...
Digital Enterprise Research Institute                           www.deri.ie       Survey Question:       What percent of t...
Digital Enterprise Research Institute                         www.deri.ie        Time Period Analysis                     ...
Digital Enterprise Research Institute                         www.deri.ie                                        Enabling ...
Digital Enterprise Research Institute                                                 www.deri.ie                  Future ...
Digital Enterprise Research Institute                                      www.deri.ie                                    ...
AAAI 2012 at Standord
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AAAI 2012 at Standord

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PhD research update on mobile fitness app Endomondo and the Vickey Breslin Fitness Tweet Classification model

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AAAI 2012 at Standord

  1. 1. Digital Enterprise Research Institute www.deri.ie A Study on Twitter Usage for Fitness Self-Reporting via Mobile Apps Ted Vickey Enabling Networked Knowledge
  2. 2. Digital Enterprise Research Institute www.deri.ie WHO WHAT WHY HOW Enabling Networked Knowledge
  3. 3. Digital Enterprise Research Institute www.deri.ie WHO Enabling Networked Knowledge
  4. 4. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  5. 5. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  6. 6. Digital Enterprise Research Institute www.deri.ie WHAT Enabling Networked Knowledge
  7. 7. Digital Enterprise Research Institute www.deri.ie My PhD is researching exercise and technology, because I want to find out if the use of online social networking increases exercise adherence and motivation so that developers can create more persuasive applications that allow a person to become healthier and decrease healthcare costs. Enabling Networked Knowledge
  8. 8. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  9. 9. Digital Enterprise Research Institute www.deri.ie WHY Enabling Networked Knowledge
  10. 10. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  11. 11. Digital Enterprise Research Institute www.deri.ie Business Model for Connected Health Enabling Networked Knowledge
  12. 12. Digital Enterprise Research Institute www.deri.ie Around the world today… 1 in 3 adults overweight 1 in 10 adults obese Enabling Networked Knowledge Data from WHO, 2011
  13. 13. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  14. 14. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  15. 15. Digital Enterprise Research Institute www.deri.ie 50 “Globesity” 45 USA, 45 40 35 Percentage of adult obesity (>30% BMI) Mexico, 33 30 Chile, 30 Australia, 27 25 England, 24 20 Brazil, 17 15 Sweden, 12 Norway, 11 10 5 Japan, 3 0 1985 1990 1995 2000 2005 2010 Enabling Networked Knowledge Data from WHO, 2011
  16. 16. Digital Enterprise Research Institute www.deri.ie HOW Enabling Networked Knowledge
  17. 17. Digital Enterprise Research Institute www.deri.ie • Sports community based on free real-time GPS tracking of running, cycling, etc. • Copenhagen, Denmark • Raised $2.3M in funding 2011 • 7.5M worldwide users (majority in USA) • Android, iPhone, BlackBerry, Symbian, Windows Phone and Java Enabling Networked Knowledge
  18. 18. Digital Enterprise Research Institute www.deri.ie1. Turn on mobile fitness app Workout Time! Enabling Networked Knowledge
  19. 19. Digital Enterprise Research Institute www.deri.ie 2. Complete physical activity Walking Running Biking Hiking Swimming Lifting Sleeping Enabling Networked Knowledge
  20. 20. Digital Enterprise Research Institute www.deri.ie 3. Save workout Enabling Networked Knowledge
  21. 21. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  22. 22. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  23. 23. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  24. 24. Digital Enterprise Research Institute www.deri.ie We can analyze…  User ID • Fitness App  Location • Exercise Type  # Followers • Exercise Time  # Followings • Exercise Trends  # Lists • Twitter Social Network  Influence score • Message  Klout Type • Twitter activity Enabling Networked Knowledge
  25. 25. Digital Enterprise Research Institute www.deri.ie The process… Enabling Networked Knowledge
  26. 26. Digital Enterprise Research Institute www.deri.ie xxxxxxx xxxxx xxxxxxx xxxxxxx xxxx xxxxxxx Enabling Networked Knowledge
  27. 27. Digital Enterprise Research Institute www.deri.ie #Endomondo (March 21 – October 21, 2011) 319,024 Collection of Tweets (#endomondo) Identification of English 301,363 Tweets 20,535 Unique Users Enabling Networked Knowledge
  28. 28. Digital Enterprise Research Institute www.deri.ie #Endomondo users by Language Enabling Networked Knowledge
  29. 29. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  30. 30. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  31. 31. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  32. 32. Digital Enterprise Research Institute www.deri.ie Devil: 2 God: 12 Hell: 18 > Heaven: 5 Enabling Networked Knowledge
  33. 33. Digital Enterprise Research Institute www.deri.ie $hit: 46 Crap: 22 Damn: 40 F%#&: 51 Bitch: 1 Ass: 34 Fat Ass: 1 Enabling Networked Knowledge
  34. 34. Digital Enterprise Research Institute www.deri.ie 391 1739 Enabling Networked Knowledge
  35. 35. Digital Enterprise Research Institute www.deri.ie Geo location of #endomondo users Enabling Networked Knowledge
  36. 36. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  37. 37. Digital Enterprise Research Institute www.deri.ie Was out cycling 5.03 miles with #Endomondo. See it here: http://t.co/dr24ar Enabling Networked Knowledge
  38. 38. Digital Enterprise Research Institute www.deri.ie http://t.co/dfe34d Enabling Networked Knowledge
  39. 39. Digital Enterprise Research Institute www.deri.ie #Endomondo Celebrates 5 Million #Downloads Of Fitness App With $2.3M In Seed Funding http://t.co/Z3a2MYwV Enabling Networked Knowledge
  40. 40. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  41. 41. Digital Enterprise Research Institute www.deri.ie Unique Users: 2,587 (Users who Tweeted 1x or 18%) 109,115 (Top 10% of Tweeters made 47% tweets) 229,513 (Total Tweets)English Only, Workout Category Enabling Networked Knowledge
  42. 42. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  43. 43. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  44. 44. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  45. 45. Digital Enterprise Research Institute www.deri.ie Top Ten Tweeters using #endomondo All Workouts User A 977 976 Endomondo 757 0 USER B 522 262 USER C 517 264 USER D 514 254 USER E 507 305 USER F 503 503 USER G 492 274 USER H 487 243 USER I 477 255 Enabling Networked Knowledge
  46. 46. Digital Enterprise Research Institute www.deri.ie Survey Question: What percent of the time when you exercise do you use a mobile fitness app? 69% of all users more than 80% of the time Enabling Networked Knowledge
  47. 47. Digital Enterprise Research Institute www.deri.ie Time Period Analysis Enabling Networked Knowledge
  48. 48. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  49. 49. Digital Enterprise Research Institute www.deri.ie Future research  Continue to analyze data  Cross application usage patterns  Adoption and maintenance patterns  Cross analysis with Survey Data  Social Network Analysis  Collaborate with other researchers  Survey users  Build economic model of research Enabling Networked Knowledge
  50. 50. Digital Enterprise Research Institute www.deri.ie Ted Vickey National University of Ireland - Galway ted.vickey@deri.org @tedvickey www.linkedin.com/in/tedvickey www.socialfitphd.com www.slideshare.net/drfitt Enabling Networked Knowledge
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