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Return on relationship 4.12.12

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HIspanicize Return on Relationship™ presentation.

HIspanicize Return on Relationship™ presentation.

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    Return on relationship 4.12.12 Return on relationship 4.12.12 Presentation Transcript

    • Return on Relationship…@TedRubinTedRubin.comChief Social Marketing OfficerCollective Biastedrubin@collectivebias.com TM
    • Return on Relationship™ TM
    • Fans, Friends, Followers Audience? Or Asset? Subtitle TM
    • Norelevance… No loyalty! TM
    • Connect with Thousands…. Subtitle TM
    • One by One… Subtitle TM
    • Social is afacilitator ofrelationships, itis not therelationshipitself! TM
    • Return on Relationship… JetBlue Gets It! TM
    • Trust is Built• Based on interaction• Consistency• True to your word, authentic, and genuine TM
    • Return on Relationship…1. Listen2. Make it be about THEM3. Ask “How can I serve you?”4. Aim for Ongoing Engagement5. Know the People in Your Audience TM
    • You know what doesn’twork for a social media strategy?NOT BEING SOCIAL. TM
    • Think REPUTATION, not ranking… CONNECTION, not network… LOYALTY, not celebrity. TM
    • A “Brand” is what a business does, and a “Reputation” is what people remember. TM
    • Social Media drives engagement, engagementdrives loyalty, loyalty correlates directly to increased sales. ROR (#RonR) = ROI TM
    • Relationships ARE the new currency –honor them, invest in them, and start measuring your ROR! TM
    • Awareness = Revenues Differentiators = Margins Authenticity = LoyaltyAll Measurable AND = Increased Sales/Profits. TM
    • Return on Relationship…Return on Relationship™ Bookby Ted RubinDue out in August. Sign up herefor advance notice of release…ReturnonRelationshipBook.com TM