Overcoming the My Face Twitters
Social Networking for
Grassroots Activism
Presenters:
Kim Kemp
Ted Nunn

Overcoming The My Face Twitters
Everything You Need to Know in 50 Minutes:
• Why are we here? (non-metaphysically, of course)
• What are our objectives?
• What are the tools?
• What’s next?

What is Social Networking?

Why Is Web 2.0 Important?
Web 1.0
• One-way communication
• Organization controls the message
• Organization controls the content
• Organization draws the audience in
• Repetitive messaging
• Audience is passive

Why Is Web 2.0 Important?
Web 2.0
• Multi-way communication
• Community controls the message
• Community controls the content
• Community is self-recruiting
• Adaptive messaging
• Audience is involved

Social Networking
“It's not the content that's most
important.
It's the community and what they
are saying that matters most.”

What Are We Here For?
• What is social media and why does it matter?
– How does this support the overall goals and objectives of
the Peace Alliance?
• What are your “war” stories and success stories?
• What are your everyday activities that social media
can impact, support, enable?
• What are your ideas on approach and strategy?
• How can we measure results?
• What are the supporting tools that work/don't work
& why?

Wikis and Tweets and Blogs (Oh My!)
Popular social networking tools:
• What they are good/not-good for?
• How to get started
• Tips and tricks
FaceBook
Blogger
Twitter
WetPaint

Facebook helps you connect and
share with the people in your life.
Why use Facebook for Social Networking?
• Build Community
• Connection
• Conversation
• Organization
• Facebook Features:
• Groups
• Causes
• Organization Pages
• Events

A Facebook Group is a place to draw
like-minded people together.
Share news and start discussions
Host Events

Facebook Cause –
raise awareness and funds

A Facebook Organization Page is like a
Group, but allows broadcast messaging to
“fans”.

Events alert and organize
people for specific actions.

Why Blog for Social Networking?
• Keep the Conversation Going
• Comment & Respond
• If You Write It, They Will Come
• Write with passion – readers can tell
• “Connect B4 Convince”
s
• Be the change – NVC
• Link to others; ask others to link to you
(“Blogroll”)
• Technorati, BlogFlux
• Google API to update web pages

BlogFlux stats

Why use Twitter for social networking?
• Build Community
• “Follow & Be Followed”
• Real-time “Micro-blog”
• Inspire conversation
• Provide Value
• Please & Thank you
• You get out what you put in.
• 140 words max.
• TinyURL.com
• LISTEN via search.twitter.com

Use Favorites to
organize the chaos

LISTEN with search.twitter.com

Wikispaces

Google Reader & RSS

Fundraise on Change.org

So… What’s Next?
Resources/Community:
• COPA wiki (copawiki.wetpaint.org)
Post-Workshop Ideas:
• Facebook Page for your organization
• Change.org – Invite/Add friends
• Start a Blog & Connect with Others
• LISTEN – RSS/Google Reader
• What else?