Personal Branding

ted murphy Personal Branding for Blogstars

why personal branding Your personal brand can help propel your professional life

brands propel business

brand building blocks Promise • What are you all about? Identity • How do people recognize you? Contribution • How do you make a difference? Promotion • How do you get the word out? Monetization • How do you ultimately profit?

brand promise

Darren Rowse problogger

Pair up with 1 someone you don’t know Create a list 2 for each of you

brand promise Keywords help provide a framework • Remember your keywords in everything you do Your keywords can help create a vision statement for your personal brand • “Plowing through life in the country...one calf nut at a time” • “Disruption with a smile” • “Crush it” Focus on what matters most then boil it down to a concise statement

vision into reality

identity

identity Name Design • Personal logo • Photography • Blog • Social media profiles / avatar Communication Style Embodiment • Your personal style • In-person attitude

choosing a name Proper name • John Chow • Zac Johnson • Brian Solis Persona • Internet Geek Girl • eMom • GeekMommy • Brain Foggles • Technosailor

play everywhere tedmurphy.net tedmurphy.org tedmurphy.mobi

dominate search I control the top 10 search results

logo Your logo is your single unifier. It identifies all other components of your brand as yours.

common logo mistakes Designing a logo if you are not a designer • Just because you have photoshop doesn’t mean you are a designer Using clipart as your logo • Other people can use the exact same image Using a photograph of yourself as your logo Creating a logo that only works in full color • Doesn’t allow for easy reproduction on promotional items The best logos work in black and white

my mi sta ke standard font photo just bad

photos Your photos will be used by others to promote you.

photos

quality is your friend meh. yeah!

photography Hire a professional • Make sure that your images are suitable for print Capture your personality • Get a variety of shots for different uses Get the rights for publication in all media

blog Your blog is the central hub for all things you.

Shoemoney pioneerwoman.com

common mistakes Using a standard theme • Your blog looks just like the others • Adding a different header isn’t enough to stand out Designing your blog if you aren’t a designer Going crazy with display ads

If you wish for an awesome personal brand it will magically happen.

you gotta coooordinate.

brand makeover

Benspark Blog

communication It’s not just what you say it’s how you say it.

Tim Ferris

Loren Feldman

Michael Gray

Whatever your tone try to keep it consistent

define your look

embodiment Be just as awesome in real life.

contribution

contribution How you make a difference • Can be for profit or not You should contribute things you are passionate about and good at Primary and secondary • Your job • Your talent • Your impact • Your content Your contribution is often how people label you when speaking to others

Gary Coleman California Star of Governorial “The Surreal Candidate Life” Star of “Different Strokes”

Chris Brogan President of Co-Authored New Marketing “Trust Agents” Labs Blogger

Missy Ward Walks to Co-Founder Save Boobies of GeekCast.fm Co-Founder of Affiliate Summit

promotion

promotion Think of personal brand like a business • Who are your “customers”? • What is the most effective way to reach them? • How do you differentiate yourself from the “competition”? Brands do not grow quickly organically Engagement through social media is only part of the equation • Diversify your marketing like a business would Invest in yourself if you want to succeed • Personal time • Personal money

promotion Sponsored Posts Search Marketing Display Ads Swag Sponsor Events Attend Events

monetization

thank you @tedmurphy

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Personal Branding

by Ted Murphy

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