➡ Microsoft Tag is a new kind of bar code that connects anything in the real world to information, entertainment, and interactive experiences on a mobile phone➡ Users download the Microsoft Tag Reader to their mobile device and scan codes using their phone’s camera
IZEA teamed Microsoft with rapsuperstar Diddy to create a uniqueconsumer promotion for Microsoft Tagfor the 2010 Christmas holiday season.The launch of the Microsoft Tagcampaign coincided with the release ofDiddy’s album Last Train to Paris. IZEA conceptualized, designed and hosted a minisite experience utilizing Diddy’s likeness as the centerpiece and negotiated access to exclusive Diddy content for use in the campaign.
IZEA Platform Minisite Experience DRIVE CONSUMERS Sponsored Content drives readers, fans and followers to click and visit User Actions Download Scan Share New users that didn’t have Microsoft Users scanned tags in order to Users were encouraged to shareTag Reader were promoted to download it get content, vote or register to win on Twitter and Facebook
➡ Diddy Tweeted to his 3.1M followers over 12 days ‣ 24 Tweets from Diddy in total ‣ Additional Sponsored Tweets were used to support the effort and spread the message beyond Diddy’s fans➡ IZEA’s Sponsored Tweets platform was used to manage the campaign, schedule the tweets and track performance ‣ Each tweet included a hashtag and unique tracking link ‣ Ensured all tweets included proper disclosure #12daysoftag - scan the tag to get an invite to my live listening party tonight at 9pm, thanks to sponsor @microsoftag http://spn.tw/1234
RT @iamdiddy: SEE THIS!! Exclusive behind thescenes video of me from the album! @microsofttag -exclusive sponsor #12daysoftag http://spn.tw/tObJ8Wow! @iamdiddy and @microsofttag are giving away$50k to charity over #12daysoftag check out http://bit.ly/msfttagIm entered to win a @iamdiddy signed @xbox - Youcan enter to win and vote to give $10k to a#12daysoftag charity http://bit.ly/12dotday5
➡ Site located at 12daysoftag.com ‣ Launched 12 days prior to Christmas➡ Each day users were presented with a new Microsoft Tag. By scanning the various tags users were able to: ‣ Download exclusive Diddy content ‣ Vote for a charity to win $10k ‣ Register to win a Diddy signed XBOX
➡ Fifteen charities were selected to compete against each other for a chance to win a $10k donation from Diddy.➡ The charity with the most scans of their tag won ‣ Each charity voting comprised of 3 different charities
➡ Generated over 1,800 tweets using #12daysoftag ‣ Aggregate of 73 Million follower timelines on Twitter➡ Over 200 mentions on websites and blogs ‣ Mainstream media coverage ‣ Blogs, Forums and social sites➡ Built strong celebrity affinity with Diddy ‣ Grammy winning recording artist ‣ Reached over 3.1 Million unique followers on Twitter➡ Raised awareness of Microsoft’s charitable work