Three Hurrahs for Hyperlocal Journalism
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Three Hurrahs for Hyperlocal Journalism

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Presentation to NAA MediaXchange conference about the state of hyperlocal and InJersey.com

Presentation to NAA MediaXchange conference about the state of hyperlocal and InJersey.com

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Three Hurrahs for Hyperlocal Journalism Three Hurrahs for Hyperlocal Journalism Presentation Transcript

  • THREE HURRAHS FOR HYPERLOCAL JOURNALISM Finding a business model amidst all the hype
  • WHO AM I?
  • WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey
  • WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ
  • WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ • Manage five core newspaper sites and five sister sites in NJ
  • WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ • Manage five core newspaper sites and five sister sites in NJ • Obsessed with open source
  • POP QUIZ
  • POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors?
  • POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors?
  • POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space?
  • POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion
  • POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
  • POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
  • POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage? • Where can journalism students edit and publish directly to the New York Times website?
  • POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage? • Where can journalism students edit and publish directly to the New York Times website?
  • 2004
  • 2010
  • 2010
  • WHAT IS HYPERLOCAL? • News or content pertaining to a town or small community. • Often involves collaboration between veteran journalists and community members or citizen journalists. Hyperlocal Not Hyperlocal
  • LOTS OF DIFFERENT MODELS
  • LOTS OF DIFFERENT MODELS • Citizen-run
  • LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists
  • LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists • Pro-Am (hybrid)
  • LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists • Pro-Am (hybrid) • Aggregator
  • “JARVIS” BUSINESS MODEL • NewsInnovation.com/models • Assumptions: $3-$15k startup; 20-60k population
  • MONETIZING HYPERLOCAL
  • THE BIGGEST CHALLENGE
  • THE BIGGEST CHALLENGE User-Generated Content (how do you get people to do more than post comments?) Some of the solutions ....
  • INJERSEY.COM CITIZEN JOURNALIST MODEL
  • INJERSEY.COM CITIZEN JOURNALIST MODEL
  • INJERSEY.COM CITIZEN JOURNALIST MODEL • Open Registration and a social network for citizen journalists (powered by WordPress MU & BuddyPress)
  • DEMO http://injersey.com/about/
  • OPEN REGISTRATION = OPEN ACCESS
  • OPEN REGISTRATION = OPEN ACCESS • User profiles, ability to author posts, access to all sites
  • OPEN REGISTRATION = OPEN ACCESS • User profiles, ability to author posts, access to all sites
  • COACHING CITIZEN JOURNOS • Using PM’s to issue assignment requests and ideas • Messaging to send feedback and revision requests • Member profiles to ensure some degree of accountability
  • OTHER WAYS OF FOSTERING CITIZEN JOURNALISM
  • OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix
  • OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix • Twitter
  • OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix • Twitter • Google Moderator
  • “Doing journalism in 2010 is an act of community organizing” —Robert Niles, The Online Journalims Review
  • CONTACT INFO InJersey.com Ted Mann: ted@injersey.com / @turkeymonkey Personal Blog: turkeymonkey.com