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HYPERLOCAL
       JOURNALISM
A lot of hype or a new hope for community
         news and civic engagement?
WHO AM I?
WHO AM I?

• Ted   Mann — ted@injersey.com / @turkeymonkey
WHO AM I?

• Ted   Mann — ted@injersey.com / @turkeymonkey

• Digital   Development Director for Gannett NJ
WHO AM I?

• Ted   Mann — ted@injersey.com / @turkeymonkey

• Digital   Development Director for Gannett NJ




• Administ...
POP QUIZ
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
AN ABBREVIATED HISTORY
    OF HYPERLOCAL
AN ABBREVIATED HISTORY
           OF HYPERLOCAL
•   2004: Baristanet (Montclair, NJ) launches in beta.
AN ABBREVIATED HISTORY
           OF HYPERLOCAL
•   2004: Baristanet (Montclair, NJ) launches in beta.

•   2005: Startups...
AN ABBREVIATED HISTORY
           OF HYPERLOCAL
•   2004: Baristanet (Montclair, NJ) launches in beta.

•   2005: Startups...
AN ABBREVIATED HISTORY
           OF HYPERLOCAL
•   2004: Baristanet (Montclair, NJ) launches in beta.

•   2005: Startups...
AN ABBREVIATED HISTORY
           OF HYPERLOCAL
•   2004: Baristanet (Montclair, NJ) launches in beta.

•   2005: Startups...
AN ABBREVIATED HISTORY
           OF HYPERLOCAL
•   2004: Baristanet (Montclair, NJ) launches in beta.

•   2005: Startups...
WHAT IS HYPERLOCAL?
• News    or content pertaining to a town or small community.

• Often
     involves collaboration bet...
LOTS OF DIFFERENT MODELS
LOTS OF DIFFERENT MODELS

• Citizen-run
LOTS OF DIFFERENT MODELS

• Citizen-run


• Full-time   journalists
LOTS OF DIFFERENT MODELS

• Citizen-run


• Full-time   journalists


• Pro-Am      (hybrid)
LOTS OF DIFFERENT MODELS

• Citizen-run


• Full-time   journalists


• Pro-Am      (hybrid)


• Aggregator
PATCH.COM
OLD MEDIA MODEL
PATCH.COM
OLD MEDIA MODEL
PATCH.COM
                     OLD MEDIA MODEL
• Semi-autonomous      site editors with traditional media support
 staff (...
NY TIMES “THE LOCAL”
     J-SCHOOL MODEL
NY TIMES “THE LOCAL”
     J-SCHOOL MODEL
NY TIMES “THE LOCAL”
                    J-SCHOOL MODEL
• Partnerships with journalism schools to write and edit
 hyperloc...
REDBANKGREEN
   DIY MODEL
REDBANKGREEN
   DIY MODEL
REDBANKGREEN
                         DIY MODEL
• John Ward built his hyperlocal site, writes the content, edits
 contribu...
THE BIGGEST CHALLENGE
THE BIGGEST CHALLENGE
                 User-Generated Content
(how do you get people to do more than simply post coments?)...
INJERSEY.COM
CITIZEN JOURNALIST MODEL
INJERSEY.COM
CITIZEN JOURNALIST MODEL
INJERSEY.COM
                  CITIZEN JOURNALIST MODEL

•   Open Registration and a social network for citizen journalist...
DEMO




http://injersey.com/about/
OPEN REGISTRATION =
   OPEN ACCESS
OPEN REGISTRATION =
            OPEN ACCESS
• User   profiles, ability to author posts, access to all sites
OPEN REGISTRATION =
            OPEN ACCESS
• User   profiles, ability to author posts, access to all sites
COACHING CITIZEN
               JOURNOS
• Using   PM’s to issue assignment requests and ideas

• Messaging   to send feedb...
OTHER WAYS OF FOSTERING
  CITIZEN JOURNALISM
OTHER WAYS OF FOSTERING
   CITIZEN JOURNALISM
• SeeClickFix
OTHER WAYS OF FOSTERING
   CITIZEN JOURNALISM
• SeeClickFix




• Twitter
OTHER WAYS OF FOSTERING
   CITIZEN JOURNALISM
• SeeClickFix




• Twitter




• Google    Moderator
“Doing journalism in 2010 is an
 act of community organizing”
        —Robert Niles, The Online Journalims Review
CONTACT INFO



               InJersey.com

Ted Mann: ted@injersey.com / @turkeymonkey

      Personal Blog: turkeymonkey...
Hyperlocal 101
Hyperlocal 101
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Hyperlocal 101

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A brief introduction to hyperlocal journalism and the current efforts to pioneer the concept of a hyperlocal news network by Patch.com, NY Times, InJersey, and others.

Published in: News & Politics, Education
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  • Transcript of "Hyperlocal 101"

    1. 1. HYPERLOCAL JOURNALISM A lot of hype or a new hope for community news and civic engagement?
    2. 2. WHO AM I?
    3. 3. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey
    4. 4. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ
    5. 5. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ • Administer164 WordPress MU staff blogs across five Gannett NJ websites: app.com, courierpostonline.com, dailyrecord.com, mycentraljersey.com, and thedailyjournal.com
    6. 6. POP QUIZ
    7. 7. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors?
    8. 8. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors?
    9. 9. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space?
    10. 10. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion
    11. 11. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
    12. 12. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
    13. 13. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage? • Where can journalism students edit and publish directly to the New York Times website?
    14. 14. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage? • Where can journalism students edit and publish directly to the New York Times website?
    15. 15. AN ABBREVIATED HISTORY OF HYPERLOCAL
    16. 16. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta.
    17. 17. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).
    18. 18. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks.
    19. 19. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks. • 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts.
    20. 20. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks. • 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts. • 2008: Aggregator sites like Everyblock, Outside.In, and Topix emerge on the scene, hoping to automate hyperlocal news.
    21. 21. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks. • 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts. • 2008: Aggregator sites like Everyblock, Outside.In, and Topix emerge on the scene, hoping to automate hyperlocal news. • 2009: NY Times gets into the hyperlocal game with “The Local.” Gannett NJ launches InJersey. Neighborlogs goes live in Washington state.
    22. 22. WHAT IS HYPERLOCAL? • News or content pertaining to a town or small community. • Often involves collaboration between veteran journalists and community members or citizen journalists. Hyperlocal Not Hyperlocal
    23. 23. LOTS OF DIFFERENT MODELS
    24. 24. LOTS OF DIFFERENT MODELS • Citizen-run
    25. 25. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists
    26. 26. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists • Pro-Am (hybrid)
    27. 27. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists • Pro-Am (hybrid) • Aggregator
    28. 28. PATCH.COM OLD MEDIA MODEL
    29. 29. PATCH.COM OLD MEDIA MODEL
    30. 30. PATCH.COM OLD MEDIA MODEL • Semi-autonomous site editors with traditional media support staff (copyeditors, listings editors, freelance budget, etc)
    31. 31. NY TIMES “THE LOCAL” J-SCHOOL MODEL
    32. 32. NY TIMES “THE LOCAL” J-SCHOOL MODEL
    33. 33. NY TIMES “THE LOCAL” J-SCHOOL MODEL • Partnerships with journalism schools to write and edit hyperlocal sites in Brooklyn, East Village
    34. 34. REDBANKGREEN DIY MODEL
    35. 35. REDBANKGREEN DIY MODEL
    36. 36. REDBANKGREEN DIY MODEL • John Ward built his hyperlocal site, writes the content, edits contributions, and sells advertising
    37. 37. THE BIGGEST CHALLENGE
    38. 38. THE BIGGEST CHALLENGE User-Generated Content (how do you get people to do more than simply post coments?) Some of the solutions ....
    39. 39. INJERSEY.COM CITIZEN JOURNALIST MODEL
    40. 40. INJERSEY.COM CITIZEN JOURNALIST MODEL
    41. 41. INJERSEY.COM CITIZEN JOURNALIST MODEL • Open Registration and a social network for citizen journalists (powered by WordPress MU & BuddyPress)
    42. 42. DEMO http://injersey.com/about/
    43. 43. OPEN REGISTRATION = OPEN ACCESS
    44. 44. OPEN REGISTRATION = OPEN ACCESS • User profiles, ability to author posts, access to all sites
    45. 45. OPEN REGISTRATION = OPEN ACCESS • User profiles, ability to author posts, access to all sites
    46. 46. COACHING CITIZEN JOURNOS • Using PM’s to issue assignment requests and ideas • Messaging to send feedback and revision requests • Member profiles to ensure some degree of accountability
    47. 47. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM
    48. 48. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix
    49. 49. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix • Twitter
    50. 50. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix • Twitter • Google Moderator
    51. 51. “Doing journalism in 2010 is an act of community organizing” —Robert Niles, The Online Journalims Review
    52. 52. CONTACT INFO InJersey.com Ted Mann: ted@injersey.com / @turkeymonkey Personal Blog: turkeymonkey.com
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