Your SlideShare is downloading. ×
Hyperlocal 101
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Hyperlocal 101

5,537
views

Published on

A brief introduction to hyperlocal journalism and the current efforts to pioneer the concept of a hyperlocal news network by Patch.com, NY Times, InJersey, and others.

A brief introduction to hyperlocal journalism and the current efforts to pioneer the concept of a hyperlocal news network by Patch.com, NY Times, InJersey, and others.

Published in: News & Politics, Education

3 Comments
10 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,537
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
124
Comments
3
Likes
10
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
























































  • Transcript

    • 1. HYPERLOCAL JOURNALISM A lot of hype or a new hope for community news and civic engagement?
    • 2. WHO AM I?
    • 3. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey
    • 4. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ
    • 5. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ • Administer164 WordPress MU staff blogs across five Gannett NJ websites: app.com, courierpostonline.com, dailyrecord.com, mycentraljersey.com, and thedailyjournal.com
    • 6. POP QUIZ
    • 7. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors?
    • 8. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors?
    • 9. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space?
    • 10. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion
    • 11. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
    • 12. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
    • 13. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage? • Where can journalism students edit and publish directly to the New York Times website?
    • 14. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage? • Where can journalism students edit and publish directly to the New York Times website?
    • 15. AN ABBREVIATED HISTORY OF HYPERLOCAL
    • 16. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta.
    • 17. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).
    • 18. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks.
    • 19. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks. • 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts.
    • 20. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks. • 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts. • 2008: Aggregator sites like Everyblock, Outside.In, and Topix emerge on the scene, hoping to automate hyperlocal news.
    • 21. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks. • 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts. • 2008: Aggregator sites like Everyblock, Outside.In, and Topix emerge on the scene, hoping to automate hyperlocal news. • 2009: NY Times gets into the hyperlocal game with “The Local.” Gannett NJ launches InJersey. Neighborlogs goes live in Washington state.
    • 22. WHAT IS HYPERLOCAL? • News or content pertaining to a town or small community. • Often involves collaboration between veteran journalists and community members or citizen journalists. Hyperlocal Not Hyperlocal
    • 23. LOTS OF DIFFERENT MODELS
    • 24. LOTS OF DIFFERENT MODELS • Citizen-run
    • 25. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists
    • 26. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists • Pro-Am (hybrid)
    • 27. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists • Pro-Am (hybrid) • Aggregator
    • 28. PATCH.COM OLD MEDIA MODEL
    • 29. PATCH.COM OLD MEDIA MODEL
    • 30. PATCH.COM OLD MEDIA MODEL • Semi-autonomous site editors with traditional media support staff (copyeditors, listings editors, freelance budget, etc)
    • 31. NY TIMES “THE LOCAL” J-SCHOOL MODEL
    • 32. NY TIMES “THE LOCAL” J-SCHOOL MODEL
    • 33. NY TIMES “THE LOCAL” J-SCHOOL MODEL • Partnerships with journalism schools to write and edit hyperlocal sites in Brooklyn, East Village
    • 34. REDBANKGREEN DIY MODEL
    • 35. REDBANKGREEN DIY MODEL
    • 36. REDBANKGREEN DIY MODEL • John Ward built his hyperlocal site, writes the content, edits contributions, and sells advertising
    • 37. THE BIGGEST CHALLENGE
    • 38. THE BIGGEST CHALLENGE User-Generated Content (how do you get people to do more than simply post coments?) Some of the solutions ....
    • 39. INJERSEY.COM CITIZEN JOURNALIST MODEL
    • 40. INJERSEY.COM CITIZEN JOURNALIST MODEL
    • 41. INJERSEY.COM CITIZEN JOURNALIST MODEL • Open Registration and a social network for citizen journalists (powered by WordPress MU & BuddyPress)
    • 42. DEMO http://injersey.com/about/
    • 43. OPEN REGISTRATION = OPEN ACCESS
    • 44. OPEN REGISTRATION = OPEN ACCESS • User profiles, ability to author posts, access to all sites
    • 45. OPEN REGISTRATION = OPEN ACCESS • User profiles, ability to author posts, access to all sites
    • 46. COACHING CITIZEN JOURNOS • Using PM’s to issue assignment requests and ideas • Messaging to send feedback and revision requests • Member profiles to ensure some degree of accountability
    • 47. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM
    • 48. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix
    • 49. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix • Twitter
    • 50. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix • Twitter • Google Moderator
    • 51. “Doing journalism in 2010 is an act of community organizing” —Robert Niles, The Online Journalims Review
    • 52. CONTACT INFO InJersey.com Ted Mann: ted@injersey.com / @turkeymonkey Personal Blog: turkeymonkey.com