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Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
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Hyperlocal 101
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Hyperlocal 101
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Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
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Hyperlocal 101
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Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
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Hyperlocal 101
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Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
Hyperlocal 101
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Hyperlocal 101

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A brief introduction to hyperlocal journalism and the current efforts to pioneer the concept of a hyperlocal news network by Patch.com, NY Times, InJersey, and others.

A brief introduction to hyperlocal journalism and the current efforts to pioneer the concept of a hyperlocal news network by Patch.com, NY Times, InJersey, and others.

Published in: News & Politics, Education
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  • Transcript

    • 1. HYPERLOCAL JOURNALISM A lot of hype or a new hope for community news and civic engagement?
    • 2. WHO AM I?
    • 3. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey
    • 4. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ
    • 5. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ • Administer164 WordPress MU staff blogs across five Gannett NJ websites: app.com, courierpostonline.com, dailyrecord.com, mycentraljersey.com, and thedailyjournal.com
    • 6. POP QUIZ
    • 7. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors?
    • 8. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors?
    • 9. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space?
    • 10. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion
    • 11. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
    • 12. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
    • 13. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage? • Where can journalism students edit and publish directly to the New York Times website?
    • 14. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage? • Where can journalism students edit and publish directly to the New York Times website?
    • 15. AN ABBREVIATED HISTORY OF HYPERLOCAL
    • 16. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta.
    • 17. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).
    • 18. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks.
    • 19. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks. • 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts.
    • 20. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks. • 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts. • 2008: Aggregator sites like Everyblock, Outside.In, and Topix emerge on the scene, hoping to automate hyperlocal news.
    • 21. AN ABBREVIATED HISTORY OF HYPERLOCAL • 2004: Baristanet (Montclair, NJ) launches in beta. • 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008). • 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks. • 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts. • 2008: Aggregator sites like Everyblock, Outside.In, and Topix emerge on the scene, hoping to automate hyperlocal news. • 2009: NY Times gets into the hyperlocal game with “The Local.” Gannett NJ launches InJersey. Neighborlogs goes live in Washington state.
    • 22. WHAT IS HYPERLOCAL? • News or content pertaining to a town or small community. • Often involves collaboration between veteran journalists and community members or citizen journalists. Hyperlocal Not Hyperlocal
    • 23. LOTS OF DIFFERENT MODELS
    • 24. LOTS OF DIFFERENT MODELS • Citizen-run
    • 25. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists
    • 26. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists • Pro-Am (hybrid)
    • 27. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists • Pro-Am (hybrid) • Aggregator
    • 28. PATCH.COM OLD MEDIA MODEL
    • 29. PATCH.COM OLD MEDIA MODEL
    • 30. PATCH.COM OLD MEDIA MODEL • Semi-autonomous site editors with traditional media support staff (copyeditors, listings editors, freelance budget, etc)
    • 31. NY TIMES “THE LOCAL” J-SCHOOL MODEL
    • 32. NY TIMES “THE LOCAL” J-SCHOOL MODEL
    • 33. NY TIMES “THE LOCAL” J-SCHOOL MODEL • Partnerships with journalism schools to write and edit hyperlocal sites in Brooklyn, East Village
    • 34. REDBANKGREEN DIY MODEL
    • 35. REDBANKGREEN DIY MODEL
    • 36. REDBANKGREEN DIY MODEL • John Ward built his hyperlocal site, writes the content, edits contributions, and sells advertising
    • 37. THE BIGGEST CHALLENGE
    • 38. THE BIGGEST CHALLENGE User-Generated Content (how do you get people to do more than simply post coments?) Some of the solutions ....
    • 39. INJERSEY.COM CITIZEN JOURNALIST MODEL
    • 40. INJERSEY.COM CITIZEN JOURNALIST MODEL
    • 41. INJERSEY.COM CITIZEN JOURNALIST MODEL • Open Registration and a social network for citizen journalists (powered by WordPress MU & BuddyPress)
    • 42. DEMO http://injersey.com/about/
    • 43. OPEN REGISTRATION = OPEN ACCESS
    • 44. OPEN REGISTRATION = OPEN ACCESS • User profiles, ability to author posts, access to all sites
    • 45. OPEN REGISTRATION = OPEN ACCESS • User profiles, ability to author posts, access to all sites
    • 46. COACHING CITIZEN JOURNOS • Using PM’s to issue assignment requests and ideas • Messaging to send feedback and revision requests • Member profiles to ensure some degree of accountability
    • 47. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM
    • 48. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix
    • 49. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix • Twitter
    • 50. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix • Twitter • Google Moderator
    • 51. “Doing journalism in 2010 is an act of community organizing” —Robert Niles, The Online Journalims Review
    • 52. CONTACT INFO InJersey.com Ted Mann: ted@injersey.com / @turkeymonkey Personal Blog: turkeymonkey.com

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