Gannett NJ Social Media Workshop

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A Social Media Workshop held at the Asbury Park Press on Wed., Jan 20, 2010. Presentation originally created by Jodi Gersh of ContentOne at Gannett

A Social Media Workshop held at the Asbury Park Press on Wed., Jan 20, 2010. Presentation originally created by Jodi Gersh of ContentOne at Gannett

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Transcript

  • 1. Presented by Ted Mann, @turkeymonkey
  • 2. Ways we used social media at Gannett NJ in 2009 Live Coverage of Election Getting Sports Fans Contests via Flickr,YouTube
  • 3. Live Video/Tweeting Election 2009
  • 4. Facebook Fan Pages
  • 5. Feeding Twitter to Homepage
  • 6. YouTube Video Submissions
  • 7. Flickr Photo Contests
  • 8. Answering Questions from the Internet
  • 9. We can use Social Media more in 2010 To help gather news as it happens To help tell news as it happens To promote the journalism we are doing
  • 10. To help gather news as it happens Des Moines and #iagaymarriage
  • 11. The Register’s creation of #iagaymarriage is notable because while Twitter is all the rage among news organizations, most still treat the platform as something to be observed — as in, here’s what people are saying about this topic on Twitter. The Register, on the other hand, could rightfully boast: Here’s the conversation we helped organize on Twitter. It’s the man-on-the-street quote taken to a massive scale.
  • 12. To help tell news as it happens
  • 13. To promote the journalism we’re doing Reno’s Coverage of annual Burning Man Festival
  • 14. RGJ’s Highest Referrers came from Twitter.com
  • 15. Topic pages
  • 16. Social Media as a Tool Use it to enhance the Use it to search the gathering and ‘Real-Time’ Web for dissemination of Trending Topics news. Use it to build your Use social media relationship with to find leads and the community. sources for Become a vital stories asset.
  • 17. Example: Haiti and New Media “When you tell people you're working on something and you ask them a specific question, people will come out of the woodwork to help you” - Andy Carvin, NPR
  • 18. Social Media as a Weapon? Don’t tweet or post Be careful! anything you wouldn’t want to see published in your local newspaper (or a competitor’s site) Remember to remain un-biased. If you join a Republican group for research, also join a Democratic one. There is usually no obvious context on social networks, you won’t necessarily have a way to explain your affiliations. Image courtesy of Etsy: Frail Whale
  • 19. Remember: Our Social Media Resource Site http://sps.gannett.gci/areas/contentone/socialmedia
  • 20. Ways Social Media is changing •  Real Time Web 2010 •  Location Based Applications •  Mobile Mobile Mobile Trends •  Tablets/E-Readers •  Public is the new default!! (source: Techcrunch) How  will  tradi+onal  media  embrace  these  new  technologies  and  trends?  
  • 21. All-in-one Dashboard
  • 22. Location-Based Social Networking
  • 23. Ask/Answer on Steroids
  • 24. What else?