Volleyopoly

360 views

Published on

Fan Loyalty Promotion. National Best of Best & Gold Awards from NACMA, 2007.

Published in: Sports, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
360
On SlideShare
0
From Embeds
0
Number of Embeds
214
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Volleyopoly

  1. 1. Student Fan Loyalty Program BYU Women’s Volleyball Marketing
  2. 2. • Total Student Attendance: ALL- TIME HIGH of 12,643 (12.7% increase)• Broke 2 All-time Attendance Records• 1,000+ Prizes• Donations totaling over $6,000
  3. 3. How to Play• Get your Game Board • 18,500 distributed in The Daily Universe • Available at matches & BYU Bookstore
  4. 4. How to Play2. Go to BYU Volleyball matches & collect Volleyopoly game pieces • Students only; present ID card • 1 per admission • Few “Double Game Piece” nights
  5. 5. How to Play3. Trade game pieces at The Daily Universe Exchange Station
  6. 6. How to Play4. Collect game pieces to make Volleyopoly Winning Combinations5. Redeem Winning Combinations & Instant Win pieces for PRIZES at the BYU Bookstore Prize Station
  7. 7. Prizes!3rd Place: Ice Cream Certificate (100)2nd Place: Team-Signed Volleyball & Spirit Wig (50)1st Place: iPod Shuffle (10)Grand Prize: iPod Video & $50 iTunes Gift Card (1)Instant Win Prizes
  8. 8. Game Control• Statistics professor• Projected attendance• Monitored game piece redemption at each game• Added game pieces accordingly to the mix
  9. 9. Grand Prize • Last home match • Qualifying students • One game piece hidden • Prize presented by the BYU Bookstore Director & Cosmo
  10. 10. Results• Increased student attendance 12.7%• Increased awareness – Underclassmen• Increased loyalty – Player fan-clubs• Happy sponsors• Enhanced women’s volleyball program – Increased sponsorship and support
  11. 11. BYU Womens Volleyball

×