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Published

Fan Loyalty Promotion. National Best of Best & Gold Awards from NACMA, 2007.

Fan Loyalty Promotion. National Best of Best & Gold Awards from NACMA, 2007.

Published in Sports , Technology
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Transcript

  • 1. Student Fan Loyalty Program BYU Women’s Volleyball Marketing
  • 2. • Total Student Attendance: ALL- TIME HIGH of 12,643 (12.7% increase)• Broke 2 All-time Attendance Records• 1,000+ Prizes• Donations totaling over $6,000
  • 3. How to Play• Get your Game Board • 18,500 distributed in The Daily Universe • Available at matches & BYU Bookstore
  • 4. How to Play2. Go to BYU Volleyball matches & collect Volleyopoly game pieces • Students only; present ID card • 1 per admission • Few “Double Game Piece” nights
  • 5. How to Play3. Trade game pieces at The Daily Universe Exchange Station
  • 6. How to Play4. Collect game pieces to make Volleyopoly Winning Combinations5. Redeem Winning Combinations & Instant Win pieces for PRIZES at the BYU Bookstore Prize Station
  • 7. Prizes!3rd Place: Ice Cream Certificate (100)2nd Place: Team-Signed Volleyball & Spirit Wig (50)1st Place: iPod Shuffle (10)Grand Prize: iPod Video & $50 iTunes Gift Card (1)Instant Win Prizes
  • 8. Game Control• Statistics professor• Projected attendance• Monitored game piece redemption at each game• Added game pieces accordingly to the mix
  • 9. Grand Prize • Last home match • Qualifying students • One game piece hidden • Prize presented by the BYU Bookstore Director & Cosmo
  • 10. Results• Increased student attendance 12.7%• Increased awareness – Underclassmen• Increased loyalty – Player fan-clubs• Happy sponsors• Enhanced women’s volleyball program – Increased sponsorship and support
  • 11. BYU Womens Volleyball