Managing the Public
Consultation Process

POWER MANAGEMENT IN ONTARIO
        M A Y 1 3 TH 2 0 0 9




                   ...
NATIONAL Public Relations

 Vice President, NATIONAL Public Relations
 Canada’s largest and most successful communicatio...
PUBLIC CONSULTATION EXPERIENCE

 15 years
 Transfer of blood supply management to Canadian Blood
  Services
 Water & Wa...
Public Consultation - NATIONAL

 International Association of Public Participation (IAP2)
 Aggregates
 Right to Draw Wa...
Today’s Messages

     “SOCIAL LICENSE” versus “SOCIAL FRICTION”
1.
2. The goal of public consultation is to foster balanc...
WHY CONSULT WITH THE PUBLIC?

 Statutory Requirement
 RFP Requirement
 Information Gathering
 Public Education Opportu...
Social License

 Today’s society demands more accountability and
  transparency – from both governments & corporations
 ...
The Opposite of Social License



                            Social
                           License




      Social
 ...
What Is Social Friction?

 A societal force operating on public planning processes resultant
  from complex differences i...
Friction Factors

REDUCES FRICTION                          INCREASES FRICTION
       Voluntary                           ...
Social Friction & Power Generation

 REDUCES FRICTION                           INCREASES FRICTION
         Voluntary     ...
What Effective Consultation Will Do…

REDUCES FRICTION                                        INCREASES FRICTION
       Vo...
Consultation Attempts To Achieve Balance



                                    Social
                                   ...
What Activists Will Do…

REDUCES FRICTION                                        INCREASES FRICTION
       Voluntary      ...
The Evolution of Social Friction




            Creative                      Crooked
 Honest




              © Nationa...
WHY CONSULT WITH THE PUBLIC?

 Statutory Requirement
 RFP Requirement
 Information Gathering
 Public Education Opportu...
The Principles of Public Consultation

 You cannot over-communicate
 Whatever you say …
      Can and will be used again...
The People You Want To Influence

                                          • Views can be
                          For  ...
Tools of the Trade


                         Assessment                                        Action Plan
Stakeholder


...
Tools of the Trade




       © National Public Relations Ltd. Ted Griffith, Vice President
Tools of the Trade




       © National Public Relations Ltd. Ted Griffith, Vice President
Tools of the Trade




       © National Public Relations Ltd. Ted Griffith, Vice President
Tools of the Trade




       © National Public Relations Ltd. Ted Griffith, Vice President
Tools of the Trade (2)




         © National Public Relations Ltd. Ted Griffith, Vice President
Thank you



Ted Griffith
Vice President
NATIONAL Public Relations
310 Front Street West 5th Floor
Toronto ON Canada M5V 3...
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Managing The Public Consultation Process V3

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Presenting on the benefits and challenges of public consultation in the energy sector

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Managing The Public Consultation Process V3

  1. 1. Managing the Public Consultation Process POWER MANAGEMENT IN ONTARIO M A Y 1 3 TH 2 0 0 9 Ted Griffith, Vice President © National Public Relations Ltd
  2. 2. NATIONAL Public Relations  Vice President, NATIONAL Public Relations  Canada’s largest and most successful communications consultancy  35 years in operations  300 + professional staff in 10 offices  Clients are Canada’s leading corporations, governments, and NGOs  Public affairs, corporate communications, media relations, digital media, healthcare, marketing communications, public consultation  Developed Energy Conservation Week for OPA © National Public Relations Ltd. Ted Griffith, Vice President
  3. 3. PUBLIC CONSULTATION EXPERIENCE  15 years  Transfer of blood supply management to Canadian Blood Services  Water & Wastewater treatment sites  Energy in Ontario 2006: Ontario Supply Mix (Gov’t of Ontario)  2006: Enbridge Ontario Wind Farm  2008: Northern York Region – Gas Plant (OPA)  2008: SW GTA – Gas Plant (OPA)  © National Public Relations Ltd. Ted Griffith, Vice President
  4. 4. Public Consultation - NATIONAL  International Association of Public Participation (IAP2)  Aggregates  Right to Draw Water  Pipelines for Oil & Natural Gas  Transmission Lines  First Nations concerns SYNENCO – Northern Lights project  ENBRIDGE – various pipelines, including Alberta Clipper and Southern Lights  SHELL – Oilsands related  IMPERIAL OIL -- MacKenzie Gas Project  AESO (Alberta Electric System Operator) – Edmonton/Calgary transmission  line © National Public Relations Ltd. Ted Griffith, Vice President
  5. 5. Today’s Messages “SOCIAL LICENSE” versus “SOCIAL FRICTION” 1. 2. The goal of public consultation is to foster balanced discussion 3. It is not possible to over-communicate 4. The people you want to influence are not in the room © National Public Relations Ltd. Ted Griffith, Vice President
  6. 6. WHY CONSULT WITH THE PUBLIC?  Statutory Requirement  RFP Requirement  Information Gathering  Public Education Opportunity  Managing Public Opinion SOCIAL LICENSE TO OPERATE © National Public Relations Ltd. Ted Griffith, Vice President
  7. 7. Social License  Today’s society demands more accountability and transparency – from both governments & corporations  A by-product of this is called “Social License” The consent of communities to develop a resource and extract value  This community consent must be acquired at the earliest possible  stages of a project and be maintained throughout its lifecycle COMMUNITIES ARE DEMANDING THAT ORGANIZATIONS GO WELL BEYOND COMPLIANCE IN ORDER TO SATISFY THEIR EXPECTATIONS AND NEEDS © National Public Relations Ltd. Ted Griffith, Vice President
  8. 8. The Opposite of Social License Social License Social Friction © National Public Relations Ltd. Ted Griffith, Vice President
  9. 9. What Is Social Friction?  A societal force operating on public planning processes resultant from complex differences in the perceptions, values, and capacities of interdependent stakeholders.  Friction is the force that resists movement between objects in contact. Social friction focuses on the interaction between interdependent  stakeholders.  It can be desirable: When it provides traction to prevent planning or implementation from  going forth without due deliberation on stakeholder considerations;  It can undesirable: When it causes excessively slow or inefficient progression, or halts  planning or implementation altogether. Denise Carpenter, EPCOR © National Public Relations Ltd. Ted Griffith, Vice President
  10. 10. Friction Factors REDUCES FRICTION INCREASES FRICTION Voluntary Coerced Natural Industrial Familiar Exotic Not memorable Memorable Not dreaded Dreaded Chronic Catastrophic Knowable Unknowable Controlled by individuals Controlled by others Fair Unfair Morally irrelevant Morally relevant Trustworthy source Untrustworthy source Responsive process Unresponsive process © National Public Relations Ltd. Ted Griffith, Vice President
  11. 11. Social Friction & Power Generation REDUCES FRICTION INCREASES FRICTION Voluntary Coerced Natural Industrial Familiar Exotic Not memorable Memorable Not dreaded Dreaded Chronic Catastrophic Knowable Unknowable Controlled by individuals Controlled by others Fair Unfair Morally irrelevant Morally relevant Trustworthy source Untrustworthy source Responsive process Unresponsive process © National Public Relations Ltd. Ted Griffith, Vice President
  12. 12. What Effective Consultation Will Do… REDUCES FRICTION INCREASES FRICTION Voluntary Coerced Natural Industrial Familiar Exotic Not memorable Memorable Not dreaded Dreaded Chronic Catastrophic Knowable Unknowable Controlled by individuals Controlled by others Fair Unfair Morally irrelevant Morally relevant Trustworthy source Untrustworthy source Responsive process Unresponsive process © National Public Relations Ltd. Ted Griffith, Vice President
  13. 13. Consultation Attempts To Achieve Balance Social License Public Consultation Process Social Friction © National Public Relations Ltd. Ted Griffith, Vice President
  14. 14. What Activists Will Do… REDUCES FRICTION INCREASES FRICTION Voluntary Coerced Natural Industrial Familiar Exotic Not memorable Memorable Not dreaded Dreaded Chronic Catastrophic Knowable Unknowable Controlled by individuals Controlled by others Fair Unfair Morally irrelevant Morally relevant Trustworthy source Untrustworthy source Responsive process Unresponsive process © National Public Relations Ltd. Ted Griffith, Vice President
  15. 15. The Evolution of Social Friction Creative Crooked Honest © National Public Relations Ltd. Ted Griffith, Vice President
  16. 16. WHY CONSULT WITH THE PUBLIC?  Statutory Requirement  RFP Requirement  Information Gathering  Public Education Opportunity  Managing Public Opinion © National Public Relations Ltd. Ted Griffith, Vice President
  17. 17. The Principles of Public Consultation  You cannot over-communicate  Whatever you say … Can and will be used against you   Listen  Be seen to listen  Let it be known that you are listening  Respond, thoughtfully The People You Want To Influence Are Not In The Room © National Public Relations Ltd. Ted Griffith, Vice President
  18. 18. The People You Want To Influence • Views can be For strongly held • Hard to influence • Views are often strongly held Against • Not easily influenced • Views are not strongly held Quiet • Most able to be influenced © National Public Relations Ltd. Ted Griffith, Vice President
  19. 19. Tools of the Trade Assessment Action Plan Stakeholder Key When will Team How How How How will we issues, we member supportive? affected? influential? engage? concerns engage? responsible Stakeholder A Stakeholder B Stakeholder C © National Public Relations Ltd. Ted Griffith, Vice President
  20. 20. Tools of the Trade © National Public Relations Ltd. Ted Griffith, Vice President
  21. 21. Tools of the Trade © National Public Relations Ltd. Ted Griffith, Vice President
  22. 22. Tools of the Trade © National Public Relations Ltd. Ted Griffith, Vice President
  23. 23. Tools of the Trade © National Public Relations Ltd. Ted Griffith, Vice President
  24. 24. Tools of the Trade (2) © National Public Relations Ltd. Ted Griffith, Vice President
  25. 25. Thank you Ted Griffith Vice President NATIONAL Public Relations 310 Front Street West 5th Floor Toronto ON Canada M5V 3B5 Direct (416) 848-1373 Main (416) 586-0180 x 273 Fax (416) 848-1413 www.national.ca © National Public Relations Ltd. Ted Griffith, Vice President

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