LET YOUR NON-PROFIT GROW MYTH – To be a great Association, we must solve as many member needs as possible. To be a great Non-Profit, we must solve as many constituents needs as possible. To be a great CMO, we must solve as many of our school site needs as possible.
Association LET YOUR NON-PROFIT GROW Advocacy Events Services Products
Radical Idea Case Study LET YOUR NON-PROFIT GROW
How to LET YOUR NON-PROFIT GROW Core Operations: Membership Products & Services Events Marketing & Sales Finance HR Board State B-Member Council State A-Member Council State B Advocacy State A Advocacy State B – Unique Services/Support State A – Unique Services/Support CEO State B ED State A ED VP/COO State A Association State B Association
LET YOUR NON-PROFIT GROW MYTH – The association will be a near-automatic first choice by members for solutions . MYTH – The non-profit/CMO will be a near-automatic first choice to receive help for customers/schools.
“ The Perfect Fit” LET YOUR NON-PROFIT GROW Marketability Significant Value Profitability Do charters perceive a huge need and want to buy a solution? Does the business model support creating short-term and long-term profit? Does the solution save charters significant costs and/or create huge additional value? What we can be deeply passionate about? What we can be the best in the world at? Passion Expertise
“ How To Get Real Market Input LET YOUR NON-PROFIT GROW Be Humble Your best ideas
Talk to 50 customers
Open conversation of biggest issues they feel like they need help with
Association won’t be able to solve all their issues
Which issues do they think the Association is or can be capable of providing the most value
One on one, small groups
Validate needs and perceived value with broader customers
Charter School Leaders 100% Immediate Awareness Rapid, Personal, and Informed Communications to all your members Hi Joe, this is Gwen from the association…how are you? George wanted me to give you a quick call to let you know the bill AB 231 actually passed…this means $100 more per student next year…how do you like that? We thought you would love to know because I know you had helped us with your letter to Senator Brown.
LET YOUR NON-PROFIT GROW Thank you!!! E. Ted Fujimoto, President Landmark Consulting Group, Inc. [email_address] 415-963-4406 www.ConsultLandmark.org