Social Media and Today's Physician: Partnering to improve care delivery

Social Media and Today’s Physician:Partnering to improve care deliveryNational Conference on Health Communication • Atlanta, GAAugust 11, 2011Ted Eytan, MD, MS, MPH • @tedeytanLaura Dunn, MA • @CUGirl 481Photo Credit: Ted Eytan, MD, “Dupont Circle Lindy Hop,” April, 2011, http://flic.kr/p/9zpis2© 2011 The Permanente Federation, LLC

Sidney Garfield, MD“Health education should not only be available, itshould be unavoidable” (1970) kaiserpermanentehistory.org Source: Garfield, Sr. “Special Feature The Delivery of Medical Care Garfield Centennial.” The Permanente Journal 10, no. 2 (2006): 46-55.

“You have to lead”

Over 3.5 million members are “connected” Registered members 3,500,000 2011 Q1 3,109,390 e-mails sent by members • 20 % increase over 2010 2,625,000 7,372,489 test results reviewed by members 1,750,000 • 19 % increase over 2010 In Georgia: 14,256 apts booked online 875,000 • 40 % increase over 2010 47,756 e-mails sent to MDs Q3 ‘03 • 26 % increase over 2010 Q1 ‘05 Q1 ‘07 Q1 ‘08 Q1 ‘09 0 Q1 ‘11Source: Kaiser Permanente Internet Services Group Web AnalyticsUpdated 7/29/11

What we can do today 5

Kaiser Permanente’s New Video Blog KP.org/carestories

Followers &@ = “Reply” Following “Direct Message” Monitoring 7

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Social Media and Today's Physician: Partnering to improve care delivery

by Ted Eytan

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