0
Internet&|&Social&Media&|&Twi2er&adop4on
Across the generations • numbers adjusted for total population
Ted Eytan, MD • Tw...
How&is&this&data&adusted?
! Pew Internet reports the data as “% internet users who have ever
used social networking sites ...
0%
25%
50%
75%
100%
AGE: < 30
30-50
50-64
65+
Social Networking Use Internet
Source: Pew Internet & American Life Project ...
0%
25%
50%
75%
100%
AGE: < 30
30-50
50-64
65+
Social Networking Use Internet
Source: Pew Internet & American Life Project ...
0%
25%
50%
75%
100%
AGE: < 30
30-50
50-64
65+
Twitter/Status Update Social Networking Use Internet
Source: Pew Internet & ...
0%
25%
50%
75%
100%
AGE: < 30
30-50
50-64
65+
Twitter/Status Update Social Networking Use Internet
Source: Pew Internet & ...
0%
25%
50%
75%
100%
AGE: < 30
30-50
50-64
65+
Twitter Social Networking Use Internet
Source: Madden M, Zickuhr K. 65% of o...
0%
25%
50%
75%
100%
AGE: < 30
30-50
50-64
65+
Twitter Social Networking Use Internet
Source: Zickuhr K, Madden M. Older Ad...
0%
25%
50%
75%
100%
AGE: < 30
30-50
50-64
65+
Twitter Social Networking Use Internet
Source: Zickuhr K, Madden M. Older Ad...
0%
25%
50%
75%
100%
AGE: < 30
30-50
50-64
65+
Twitter Social Networking Use Internet
Source: Duggan M, brenner. The Demogr...
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Internet - Social Media - Twitter adoption across the generations - data

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Data compiled from the excellent Pew Internet & American Life Project Surveys since 2005 showing trends in adoption of the Internet, social networking services, and more recently, Twitter. Data is adjusted for the entire population (not just internet users), to give a more realistic picture from a health care perspective

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Transcript of "Internet - Social Media - Twitter adoption across the generations - data"

  1. 1. Internet&|&Social&Media&|&Twi2er&adop4on Across the generations • numbers adjusted for total population Ted Eytan, MD • Twitter: @tedeytan Data from Pew Internet & American Life Project and attributed on each chart • @pewinternet
  2. 2. How&is&this&data&adusted? ! Pew Internet reports the data as “% internet users who have ever used social networking sites or Twitter” ! For a health care audience, it is more relevant to report “% adults who have ever used social networking sites or Twitter” ! Formula used in these charts is – % social network users x % internet users for the year studied ! This yields lower adoption %, but ones that are reflective of the general population, which is who health care serves
  3. 3. 0% 25% 50% 75% 100% AGE: < 30 30-50 50-64 65+ Social Networking Use Internet Source: Pew Internet & American Life Project Tracking Survey, September, 2005; Pew Internet & American Life Project: Older Adults and Social Media, August 2010, http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx Denominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan 2005&
  4. 4. 0% 25% 50% 75% 100% AGE: < 30 30-50 50-64 65+ Social Networking Use Internet Source: Pew Internet & American Life Project Tracking Survey, May, 2008; Pew Internet & American Life Project: Older Adults and Social Media, August 2010, http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx Denominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan 2008
  5. 5. 0% 25% 50% 75% 100% AGE: < 30 30-50 50-64 65+ Twitter/Status Update Social Networking Use Internet Source: Pew Internet & American Life Project Tracking Survey, April 2009; Pew Internet & American Life Project: Older Adults and Social Media, August 2010, http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx Denominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan 2009
  6. 6. 0% 25% 50% 75% 100% AGE: < 30 30-50 50-64 65+ Twitter/Status Update Social Networking Use Internet Source: Pew Internet & American Life Project Tracking Survey, May 2010; Pew Internet & American Life Project: Older Adults and Social Media, August 2010, http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx Denominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan 2010
  7. 7. 0% 25% 50% 75% 100% AGE: < 30 30-50 50-64 65+ Twitter Social Networking Use Internet Source: Madden M, Zickuhr K. 65% of online adults use social networking sites. Washington; 2011. Available at: http://pewinternet.org/ Reports/2011/Social-Networking-Sites.aspx [Accessed August 30, 2011]. Denominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan 2011
  8. 8. 0% 25% 50% 75% 100% AGE: < 30 30-50 50-64 65+ Twitter Social Networking Use Internet Source: Zickuhr K, Madden M. Older Adults and Internet Use: For the first time , half of adults ages 65 and older are online. Washington, DC; 2012. Available at: http://pewinternet.org/Reports/2012/Older-adults-and-internet-use.aspx. Denominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan 2012
  9. 9. 0% 25% 50% 75% 100% AGE: < 30 30-50 50-64 65+ Twitter Social Networking Use Internet Source: Zickuhr K, Madden M. Older Adults and Internet Use: For the first time , half of adults ages 65 and older are online. Washington, DC; 2012. Available at: http://pewinternet.org/Reports/2012/Older-adults-and-internet-use.aspx. Denominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan 2012&@&February Half of internet users ages 50-64 and one in three users aged 65 and older use social networking sites
  10. 10. 0% 25% 50% 75% 100% AGE: < 30 30-50 50-64 65+ Twitter Social Networking Use Internet Source: Duggan M, brenner. The Demographics of Social Media Users — 2012 | Pew Research Center’s Internet & American Life Project. Washington, DC; 2013. Available at: http://pewinternet.org/Reports/2013/Social-media-users.aspx Denominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan 2012&@&December Half of internet users ages 50-64 and one in three users aged 65 and older use social networking sites
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