Social Media / Academic Medicine - co-presentation with @Futuredocs & @Doctor_V

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Presentation to the Joint Gathering of the COD, COTH/CMOG, and the GFP, Association of American Medical Colleges, Scottsdale, Arizona, April 6, 2013

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Social Media / Academic Medicine - co-presentation with @Futuredocs & @Doctor_V

  1. 1. Engaging our patients in the 21st CenturyAssociation of American Medical Colleges • April 6, 2013Ted Eytan, MD MS MPH • The Permanente Federation, LLC • twitter: tedeytanPhysician Director, Kaiser Permanente Center for Total Health • kp.org/centerfortotalhealth© 2013 The Permanente Federation, LLC | Photo credit: Ted Eytan, MD
  2. 2. To heal, you have to not harm 52  million  people 9  million  members 178,000  employees 37  hospitals 611  medical  office  buildings   607  other  faciliGes NHS England KP 0.8675  MtCO2e 5.04  MtCO2e   (energy  only)MtCO2e : Metric Tonne (ton) Carbon Dioxide Equivalent, 2010 Reporting YearSource: http://www.theclimateregistry.org/ ; http://www.sdu.nhs.uk/sd_and_the_nhs/
  3. 3. May 6, 2008
  4. 4. Building a Bank of Good Will Negative Neutral Positive 2005 2006 2007 2008 2009 2010 2011 Media mentions, Kaiser Permanente Source: Kaiser Permanente Brand Communication
  5. 5. Use your peacetime wiselySource: http://mashable.com/2011/02/17/taco-bell-social-media-defense/ 5
  6. 6. At the / Earned / Owned Media Paid Same Time, Earned MediaWILL SOON OVERSHADOW PAID MEDIA* Paid media 1.9B impressions Growing at 8% Earned media: 500M impressions Growing at 30% Owned/controlled media Source: Arthur Page Society, 2011 *Arthur Page Society 2011
  7. 7. What should health care use social media for?Source: http://twitter.com/#!/tedeytan/status/589485136393134087
  8. 8. § Kaiser Permanente Care Stories – http://kp.org/carestories8
  9. 9. 4.2 million members connected, via kp.org 5,000,000 members 2,500,000 members20032005 2007 2009Source: Kaiser Permanente Web Analytics, updated 12/18/2012 2012 (4Q)
  10. 10. Being there, in the moment
  11. 11. Being there, in the relationshipSource: https://twitter.com/tedeytan/cpmg-pilot
  12. 12. Being there“A six metre high mural by Regina Holliday..to draw attentionto the failings of the US health system” - BMJ, September, 2009
  13. 13. Being there“Bouncing a Ball Alone: Grokking Failure” -Henry Ford Health System, Detroit, November, 2012
  14. 14. Health doesn’t happen here © 2013 The Permanente Federation, LLC
  15. 15. It happens here
  16. 16. It happens here 16Photo: M.V. Jantzen - http://www.flickr.com/photos/mvjantzen/8464490630/
  17. 17. It happens here 17La Mesa Medical Offices, California Photograph: Ted Eytan, MD, http://www.flickr.com/photos/taedc/8382776635/
  18. 18. Let’s Dialogue.

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